| Project Title: | Marketing Intern at Krish Home Studios |
| Author: | Mr. Sayan Prajapati |
| Advisor: | Dr. Parham Porouhan, Ph.D. |
| Degree: | Bachelor of Business Administration (B.B.A.) (International Program) |
| Major: | Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2021 |
Citation
Prajapati, Sayan. (2021). Marketing intern at Krish Home Studios. (Cooperative Education). Bangkok: Siam University.
Abstract
This Cooperative report entitled “Marketing Intern at Krish Home Studios” has the goal to study how the marketing department of a Trading. Retail business works. Objectives of the study include: (1) To learn the steps to communicate with the online customers. (2) To understand the process of selling construction materials by online advertising (3) To learn how to create contents for social media page. (4) To learn the campaign analytics. At Krish Home Studios. I was assigned as a marketing intern during the period of 30th January to 7th May 2022. I was given roles and responsibilities which helped me to enhance my skills and to which gave me exposure to the professional world. The responsibilities given to me were to ideate and execute social media campaigns. design stories. create content. campaign analytics. and respond to inquiries on social media. I encountered a few problems during the internship like brainstorming for creativity. incorporating different products from different departments. and choosing the correct campaign objective for a Facebook advertisement. These problems were however solved with the help of my mentors and the guidance of my supervisors.
This report consists of how I solved my problems faced and the learnings that I got from my internship period. This report also includes the recommendations for the company which include. Hiring more staff for the marketing department as they could do a lot more in the market. Investing in the SEO of the company websites and other platforms to get higher reach and accessibility to the company and focusing on after-sales service and create your own customer care department. If these recommendations are taken into consideration. it might help the company to progress forward.
Keywords: SEO, campaign objectives, Facebook advertisements, campaign analytics.
Marketing Intern at Krish Home Studios
Faculty of Business Administration, Siam University, Bangkok, Thailand