Digital Marketing Strategies for Education Sector

Last modified: July 22, 2022
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Project Title: Digital Marketing Strategies for Education Sector
Author: Mr. Prabesh Neupane
Advisor: Dr. Parham Porouhan, Ph.D. 
Degree: Bachelor of Business Administration (B.B.A.) (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2021


Neupane, Prabesh. (2021). Digital marketing strategies for education sector. (Cooperative Education). Bangkok: Siam University.


The core objective of this internship is to Internship is to meet the requirements of Siam University’s Cooperative Education program, a program in which a student gets his or her first taste of corporate life. The Cooperative report entitled “Digital Marketing strategies for education sector” includes details of my 16 weeks internship at Mega College. I was assigned as a role of junior sales & marketing manager, focusing majorly on the digital marketing.

This cooperative education report details my job experience as a Marketing intern, including a variety of tasks. This study explains in full all of the roles and responsibilities allocated during cooperative education. The study’s goals include: (1) Putting theoretical knowledge into practice. (2) To gain a deeper understanding of marketing fundamentals (3) To improve my networking and communication abilities, (4) To organize career progression events. Working as a marketing intern, my major responsibility was to collaborate with the head marketing officer to develop sales and marketing strategy. During my tenure, I learned different marketing strategies used in colleges of Nepal as well as their sales methods. Working rigorously in the marketing department has taught me to be more responsible and enhance my time management skills. This practical cooperative education program also helped me to understand the activities and procedures of different functions relating to maintaining customer relationship in a publication company.

This internship report has been a great way of presenting my learning and challenges in gaining real-life experience. I have presented how theoretical knowledge has helped me polish my skills. Lastly, the conclusions drawn and recommendations made are completely based on my understanding and knowledge with these two months of experience.

Keywords: develop sales, marketing strategy, theoretical knowledge.

Digital Marketing Strategies for Education Sector

Faculty of Business Administration, Siam University, Bangkok, Thailand

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