Navigating the Digital Social Media Landscape at ITOB

Abstract

This article, emphasizing real-world skills obtained during an internship, provides an in-depth look at the Associate Digital Media Manager position at ItoB, a unit of Amnil Technologies. An outline of ItoB’s goal to improve businesses’ online visibility through creative digital marketing techniques. It highlights how crucial it is to manage social media using a data-driven strategy and examples of how campaign tactics may be informed by analytical insights to maximize customer engagement.

A SWOT analysis outlining Itob’s goal of enhancing client satisfaction through cutting edge digital marketing techniques addresses the company’s shortcomings, such as a small workforce and dependency on client finances, while highlighting its strengths, which include a robust business portfolio and strong client relationships. The analysis also highlights the need to adapt in a rapidly changing market.

Several tasks were completed Throughout the cooperative experience, such as creating social media campaigns, working with graphic designers, and creating content calendars for well-known companies such as Nabil Bank. Among the main goals were gaining skills with products like the Meta Business Suite and improving collaborative skills. The difficulties encountered at this time, including managing the workload and meeting client expectations, are discussed along with the solutions.

The main tasks completed for the internship are listed, such as organizing campaigns, creating content, and working with graphic designers. The essay emphasizes the value of cooperation and excellent communication abilities that develop through the practical application of theoretical information. The difficulties encountered throughout the internship are also discussed.

Keywords: digital marketing, social media, customer engagement, communication skills