| Title: | Strategic Branding and Event Management: IdeazWorx’s Impact on SENSA-The Urban Sanctuary |
| Author: | Ms. Jigyasha Shrestha |
| Advisor: | ผศ. ดร.มารุจ ลิมปะวัฒนะ – Asst. Prof. Maruj Limpawattana, Ph.D. |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 3/2566 (2023) |
Abstract
This cooperative education report details the extensive knowledge gained throughout a 16- week cooperative education at IdeazWorx working in the marketing and event management department. The main goals, responsibilities, and duties completed during the are outlined in the report. The paper gives a summary of IdeazWorx’s background, organizational structure, and main business activities while highlighting the function of an intern in strategic planning, promotional marketing, and event management. It also covers the skills that were developed throughout cooperative education, such as canvas design, cooperation and teamwork, and communication. The final section of the report offers a thoughtful evaluation of the whole experience, emphasizing how it affected both professional and personal development. In general, this report is a useful resource that provides insights into the unique aspects of IdeazWorx’s event management and the beneficial educational opportunities made possible by the cooperative education program.
Keywords: Event Management, Marketing, Strategic Planning, Branding
ผศ. ดร.มารุจ ลิมปะวัฒนะ – Asst. Prof. Maruj Limpawattana, Ph.D., บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2566 (2023)