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Strategies Used to Create a Purposeful Brand Like Damnee

Last modified: July 6, 2022
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Project Title: Strategies Used to Create a Purposeful Brand Like Damnee
Author: Mr. Shirish Agrawal
Advisor: Ms. Yhing Sawheny
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Banking
Faculty: Business Administration
Semester / Academic year: 2/2021


Agrawal, Shirish. (2021). Strategies used to create a purposeful brand like Damnee. (Cooperative Education). Bangkok: Siam University.


This cooperative education report, incorporates details regarding the four-month internship experience at Damnee and investigates the strategies required to build purposeful brand like Damnee. Damnee is a denim clothing brand that specializes in the production of customized jeans tailored specifically for the customers based on measurements provided by the customers, as well as ready-made jeans for those who know what sizes fit them best. The objectives of this internship report include: (i) To apply the theoretical knowledge into practice.  (ii) To understand how a purposeful brand is created. (iii)To know how a startup is launched in a developing country like Nepal. (iv)To apply the knowledge learnt in SIAM-KCM BBA course in the practical world. Being a part of a purposeful trying eliminate the way a person looks at their body really encouraged me to do things outside my comfort zone.

This internship program has provided me with a learning platform where I can gain valuable practical experience before entering the professional business world. Following the completion of my internship, I discovered that, in addition to my skill sets, I had gained a lot of leadership skills.

Keywords: Denim jeans, purposeful, startup, leadership, comfort zone.

Strategies Used to Create a Purposeful Brand Like Damnee

Faculty of Business Administration, Siam University, Bangkok, Thailand