Digital Marketing and Operations Handling for a Leading Baby Products Business

Last modified: July 6, 2022
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Project Title: Digital Marketing and Operations Handling for a Leading Baby Products Business
Author: Riti Subba
Advisor: Ms. Yhing Sawheny
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Banking
Faculty: Business Administration
Semester / Academic year: 2/2021

Citation

Subba, Riti. (2021). Digital marketing and operations handling for a leading baby products business. (Cooperative Education). Bangkok: Siam University.


Abstract

This cooperative report entitled “Digital Marketing and Operations Handling at a leading Baby Products Business” incorporates details on the understanding the market trends, digital audience engagement, marketing strategies to enhance the digital presence of the company and an Organization’s operational management performed under the Operations/Marketing body at Baby Tree Pvt. Ltd. I was assigned the role of an Operations / Marketing Analyst during my Co-op period. The objectives of this Co-op Study are to understand the product promotion through social media, creating brand name and value, use of Marketing Strategies, analysing the market preferences, improving the online presence and understanding the overall operational workflow.

By working with Baby Tree, I have been able to get a good insight on how a medium to big scale online business operate and how the sentiments of both the customers and the internal organizational individuals are to be managed and handled. My major responsibilities at Baby Tree were (1) Digital Marketing, (2) Operational Management, and (3) Showroom Management. Despite facing challenges regarding the implementation of classroom learning, understanding and developing content for a field not related to my major, the problems were resolved by research, confrontation and seeking support from the seniors in the company. I was able to learn about some professional skills for the corporate world, communication skills, time management, stress- management, self-confidence, and the importance of hard work and constructive criticisms which will be crucial for future career development.

Keywords: Baby Products, Online Business, Digital Marketing, Operations Handling, Content Strategy.


Digital Marketing and Operations Handling for a Leading Baby Products Business

Faculty of Business Administration, Siam University, Bangkok, Thailand

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