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Strengthening Client Service and Developing Marketing Strategies at Prismark an Advertising and Marcomm Agency

Last modified: September 18, 2023
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Project Title: Strengthening Client Service and Developing Marketing Strategies at Prismark an Advertising and Marcomm Agency
Author: Ms. Shreya Gurung
Advisor: Dr. Cheol Je Cho
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2022

Citation

Gurunge, Shreya. (2022). Strengthening client service and developing marketing strategies at Prismark an advertising and Marcomm Agency. (Cooperative Education). Bangkok: Siam University.


Abstract

The report entitled “Strengthening client service and developing marketing strategies at Prismark an advertising and marcomm agency”. The main objective of writing this report is (1) to apply freshly learned theoretical knowledge. (2) To better understand marketing ways (3) To set guidelines and oversee branding-related tasks. One of my main duties as an intern was to look into efficient ways to communicate with and build relationships with both current and prospective clients in order to enhance the company’s brand and keep clients.

In this study, all of the tasks and obligations given during cooperative education are completely explained. Problems were resolved using recommendations from the company’s team of employees. Additionally, this program of cooperative education with practical practice helped me comprehend the procedures and activities of different functions connected to approaching different peoples and engage with them.

  Key words: strengthening Client service, developing marketing strategy, efficient communication, problem resolution.


Strengthening Client Service and Developing Marketing Strategies at Prismark an Advertising and Marcomm Agency

Faculty of Business Administration, Siam University, Bangkok, Thailand