Educating Nepal about Digital Marketing with Digital Gurkha

Last modified: September 19, 2023
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Project Title: Educating Nepal about Digital Marketing with Digital Gurkha
Author: Mr. Ashutosh Aryal
Advisor: Dr. Cheol Je Cho
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2022


Aryal, Ashutosh. (2022). Educating Nepal about digital marketing with digital Gurkha. (Cooperative Education). Bangkok: Siam University.


This internship report provides an overview of the experiences and learning gained during the 14 weeks of internship at Digital Gurkha. During these 14 weeks, my objectives were to To implement theoretical knowledge learned, Get a better understanding of Digital Marketing, and effectively get an understanding of the strategies and Marketing activities. The report covers the tasks and responsibilities undertaken during the internship Creating the marketing strategies for the company, creating the content, Doing competitor analysis, creating an audience persona for (edutech platform), and many more. The report also describes the key skills and competencies developed during the internship like Team Management, Content Calendar, Problem-Solving Skills, and more.

In addition, the report discusses the organizational structure of the company and the role of the department where I worked. The report also highlights the challenges encountered during the internship and the strategies used to overcome them.

Overall, the internship provided an excellent opportunity to gain hands-on experience in Digital  Marketing. The experience has been invaluable in developing professional skills and competencies and has provided insight into the industry and potential career opportunities.

Keywords:  Digital Marketing, Marketing Strategies, Ed-tech, Content.

Educating Nepal about Digital Marketing with Digital Gurkha

Faculty of Business Administration, Siam University, Bangkok, Thailand

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