Project Title : Study of consumer satisfaction of saving lottery ticket purchase of the Bank for Agriculture and Agricultural Cooperatives. Phasi Charoen branch
By : Kanok Ngamkala, Chanaporn Muenchat, Suphawadee Changchuenwiang, Dr.Kwanjai Aunahawattanapaibul
Advisor : Dr.Kwanjai Aunahawattanapaibul
Degree : Bachelor of Business Administration
Major : General Management
Faculty : Business Administration
Semester / Academic year : 3 /2016
Abstract
This study investigates the consumer satisfaction of saving lottery ticket purchase (BAAC) Phasi Charoen branch. The purpose of this study is to examine consumer satisfaction behavior of saving lottery ticket purchasers (BAAC) of the Bank for Agriculture and Agricultural Cooperatives, Phasi Charoen branch. It is classified by 3 factors are such as product, marketing and service. The sample is the depositors of saving lottery ticket of Bank for Agriculture and Agricultural Cooperatives, Phasi Charoen branch 400 people. The tools used to collect data is the questionnaire survey and statistic used in data analysis are percentage and mean.
The results found consumer satisfaction of saving lottery ticket purchase (BAAC), Phasi Charoen branch come from factor of product that have high decision level the most at 4.40 average in the first range. Secondary is factor of marketing at 4.30 average and the last one is factor of service at 4.18 average.
Classified by sex, age and occupation, It is Suggested that different sex have the optional of saving deposit service of lottery ticket 4.30 in average non different. Different age has the optional of saving deposit service of lottery ticket 4.32 in average non different. Different occupation has the optional of saving deposit service of lottery ticket 4.33 in average non different. But different of education factor has the optional of saving deposit service of lottery ticket of Bank for Agriculture and Agricultural Cooperatives, Phasi Charoen branch is 4.28 on average.
Keywords: Lottery,Satisfaction Behavior
Study of consumer satisfaction of saving lottery ticket purchase of the Bank for Agriculture and Agricultural Cooperatives. Phasi Charoen branch
Faculty of Business Administration, Siam University, Thailand