Study of consumer satisfaction of saving lottery ticket purchase of the Bank for Agriculture and Agricultural Cooperatives. Phasi Charoen branch

Last modified: September 11, 2018
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Project Title  :  Study of consumer satisfaction of saving lottery ticket purchase of the Bank for Agriculture and Agricultural Cooperatives. Phasi Charoen branch
By                   :  Kanok Ngamkala, Chanaporn Muenchat, Suphawadee Changchuenwiang, Dr.Kwanjai Aunahawattanapaibul
Advisor          :  Dr.Kwanjai Aunahawattanapaibul
Degree           :  Bachelor of  Business Administration
Major             :  General Management
Faculty          :  Business Administration
Semester / Academic year   :  3 /2016


Abstract

This study investigates the consumer satisfaction of  saving lottery ticket purchase (BAAC) Phasi Charoen branch.  The  purpose  of  this  study  is  to  examine  consumer  satisfaction  behavior  of  saving  lottery  ticket purchasers (BAAC) of the Bank for Agriculture and Agricultural Cooperatives, Phasi Charoen branch. It is classified by 3 factors are such as product, marketing and service. The sample is the depositors of saving lottery ticket of Bank for Agriculture and Agricultural Cooperatives, Phasi Charoen branch 400 people. The tools used to collect data is the questionnaire survey and statistic used in data analysis are percentage and mean.

The results  found  consumer  satisfaction of  saving  lottery  ticket purchase  (BAAC),  Phasi  Charoen  branch come  from  factor  of  product  that  have  high  decision  level  the  most  at  4.40  average  in  the  first  range. Secondary is factor of marketing at 4.30 average and the last one is factor of service at 4.18 average.

Classified by sex, age and occupation, It is Suggested that different sex have the optional of saving deposit service of lottery ticket 4.30 in average non different. Different age has the optional of saving deposit service of lottery ticket 4.32 in average non different. Different occupation has the optional of saving deposit service of lottery ticket 4.33 in average non different. But different of education factor has the optional of saving deposit service of lottery ticket of Bank for Agriculture and Agricultural Cooperatives, Phasi Charoen branch is 4.28 on average.

 

Keywords:  Lottery,Satisfaction Behavior


Study of consumer satisfaction of saving lottery ticket purchase of the Bank for Agriculture and Agricultural Cooperatives. Phasi Charoen branch

Faculty of Business Administration, Siam University, Thailand

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