The Challenges Faced by Whiteboard Ideas/ Nepal Drives While Catering to a Niche Market

This Cooperative report entitled “The challenges faced by Whiteboard Ideas/Nepal Drives while catering to a niche market” has the goal to examine the potential problems faced by a startup such as Whiteboard ideas which caters to a niche market in Nepal and the challenges it faces and suggest ways to over come them. Objective of the study includes: (1) to identify the problems faced by the company (2) to find out its strengths and weaknesses (3) to analyze the current market position of the company (4) to suggest remedies to over some some of their problems. With the company I was assigned to work with the media production and creative team to work on ads and other different media projects. The responsibilities included talking to clients and figuring out what they were looking for and making a story board to present them with a story line or a shot by shot walk through of what the video or the photo would look like and then finally doing the shoot itself and helping out with the postproduction and creatives as well.

Upon the completion of the internship, it was found that problem mostly faced by the company was due to its reliance on a very small market and limited but repeated clients. However this is like keeping all their eggs in a single basket which hurt them a lot during the covid-19 lockdown and the downfall of the auto-industry in the country which the company heavily relied on for ad revenue.