A Study of New Product Development and Branding for Foreign Market in Dog Treat Industry at Yak And Yeti

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Project Title: A Study of New Product Development and Branding for Foreign Market in Dog Treat Industry at Yak And Yeti
Author: Yash Vardhan More
Advisor: Dr. Parham Porouhan, Ph.D.
Degree: Bachelor of Business Administration (B.B.A.) (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2018

Citation

More, Yash Vardhan. (2018). A study of new product development and branding for foreign market in Dog Treat Industry at Yak and Yeti. (Cooperative Education). Bangkok: Siam University.


Abstract

Yak and Yeti Dairy Pvt. Ltd. is a new venture of a well established business house of Nepal. This business house was taking a big step towards production in dairy industry through this new venture. I was presented with the privilege of getting my foot in the door from the very beginning of this venture.

During the internship period of the company’s start-up, I was assigned to assist in the head office in Kathmandu and travel to the factory site (in Jhapa) as and when required. The work was very demanding and required a great deal of speed and flexibility. This enabled me to get hands on experience and learn vital aspects of starting and setting up a business from the ground up. I learned about machine procurement, construction, factory set-up, operation designing, workforce planning, production planning, marketing, branding, relationship management and reporting. I also got a great deal of exposure to learn about the inner workings of Nepalese bureaucracy. I got an opportunity to apply my theoretical knowledge about marketing into practice. Hence, this internship experience has paved the road for me to become a confident professional and have a successful future.

Keywords: Churpi, dog chews, new product development, brand development, factory, production, production line planing.


A Study of New Product Development and Branding for Foreign Market in Dog Treat Industry at Yak And Yeti

Faculty of Business Administration, Siam University, Bangkok, Thailand

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