Sales Strategies of Panchakanya Group

Last modified: August 18, 2022
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Project Title: Sales Strategies of Panchakanya Group
Author: Bibhuti Niroula
Advisor: Mr. Worapoom Saengkaew
Degree: Bachelor of Business Administration
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2019


Niroula, B. (2019). Sales strategies of Panchakanya Group. (Cooperative Education). Bangkok: Faculty of Business Administration, Siam University.


This internship has been conducted in Panchakanya Group Nepal, a well-known brand in the construction material business as a university requirement. Objectives of the internship includes: (1) to know the functioning of different departments at Panchakanya Group, (2) to make professional connections, (3) to develop negotiation skills, (4) to develop the skills to work with a wide range of people. The company provides one stop solution to all the construction needs of the consumers. Around 80 per cent of the group’s concentration is in the construction material production. Steel is one of the major products of the group. The company has been able to hold stability in market share for the last three to four years. Products of the group are marketed and traded through a single dealership. The group has around 150 dealers across the country.

With the company, the student was assigned to work as an Intern, in the Sales and marketing Department for 8 weeks. The question was established by means of practical learning and concepts concerning Psychology, Sociology, Consumer Behavior, Sales and Marketing. In this matter, the student is able to learn more about communication, develop in speaking, deliver thinking and relationship management, which are very important for future career and growth.

Keywords: Business Development, Sales, Clients, Relationship Marketing.

  Sales Strategies of Panchakanya Group  

Faculty of Business Administration, Siam University, Bangkok, Thailand

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