A Study of Social Media Marketing and Customer Relations

This Internship is conducted in Daraz Nepal, Alibaba Group of Companies as Credit Requirement in the Degree Program. The main Objectives of this study are: (1) To study Customer Analytics of Social Media Presence of a business like Daraz in Nepal. (2) To analysis of post creatives and copy of the kind of posts that do well with the ones that don’t. (3) To study the competitors and the industry of ecommerce brands in Nepal. Analyzing how Food can be different than supermarket essentials. Daraz Nepal as an organization aims to break the thought barrier related to online shopping among Nepali customers, who still are very reluctant to make any purchase.

I am assigned to work with the company as their Marketing Trainee, in the Marketing Department. During the internship period, I found that the experience was facilitated by the means of Practical and Theoretical learning of Digital Media Platforms related to Marketing, Integrated Marketing Communications and Brand Management. During this time, my learnings include the importance of a content strategy, impact of social media campaigns and contests, which are very important for future career development as a professional.