Creating Digital Touchpoints for Customers to sell Property and Casualty Insurance in Georgia and New York

Citation

Shrestha, Rabin. (2020). Creating digital touchpoints for customers to sell property and casualty insurance in Georgia and New York. (Cooperative Education). Bangkok: Siam University.

Abstract

This cooperative report entitled “Creating Digital Touchpoints for Customers to sell Property and Casualty Insurance in Georgia and New York” highlights the details on the digital marketing activities for Covered by SAGE which is an insurance brokerage firm headquartered in Atlanta, GA, USA. Covered by SAGE is a tech-driven insurance brokerage licensed in over 40 states.

The major objective of this report is to understand how Covered by SAGE creates digital touchpoints to sell insurance in Georgia and New York. Through the internship period I got a very good insight on how the company operates in all level especially the marketing department. My main responsibility was to work as a Digital Marketing Associate to help Agent marketing team to handle the daily marketing operations for the agents working with Covered by SAGE.

Upon the completion of the internship, it was evident that Covered by SAGE has created a very strong digital touchpoints in the Georgia region as the agents working with Covered by SAGE. The company had very strong presence in Google My Business and had an average reach of five hundred potential customer per month. However, if Covered by SAGE can make an integrated marketing platform website for agents, the agents will have higher reach. And also, if Covered by SAGE can push the Domain Authority of its website to sixty or above.

Keyword: SEO (Search Engine Optimization), Google My Business, Domain Authority, Insurance

Creating Digital Touchpoints for Customers to sell Property and Casualty Insurance in Georgia and New York

Faculty of Business Administration, Siam University, Bangkok, Thailand