Marketing Strategies of MIC for Youths

Last modified: December 16, 2021
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Project Title: Marketing Strategies of MIC for Youths
Author: Suravi Regmi
Advisor: Dr. Kanthima Kongsathitsuwan
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Regmi, Suravi. (2020). Marketing strategies of MIC for youths. (Cooperative Education). Bangkok: Siam University.


Abstract

This cooperative report entitled ‘Marketing Strategies of MIC for Youths includes the detailed strategies of the marketing department of MIC for Youths. MIC is one of the leading educational training centers in Nepal providing corporate as well as academic training. MIC is in Lazimpat, Kathmandu. It is a local company run by a team of business, sales, finance, and business experts.

The major objectives of this report are, 1. To understand the importance of networking collaborations between the marketing department of MIC and its client companies, and 2. To understand the role of marketing strategies for promoting MIC’s events. Throughout the internship period, I got acquainted with the idea on how the institution markets its training programs, collaborates with other educational institutions, companies, and organizes educational events for its customers. My main task was to assist the marketing team, by sharing event-related information through social media, emails, and content. My responsibility was to contribute to the marketing department in coordinating marketing ideas, operations and facilitating in creating better marketing outcomes.

Upon the completion of this internship, it was found that the team of MIC has good links with the market sponsors, educators, and trainers. The ways in which they create the service delivery processes through marketing initiatives and strategies were understood. However, the company can work further to increase participation of a greater number of people in the events by reducing participation fees and with a more flexible information generation plan.

Keywords: Marketing, Participation Fees, Marketing Strategies, Market Sponsors, Marketing Initiatives. Education institution


Marketing Strategies of MIC for Youths

Faculty of Business Administration, Siam University, Bangkok, Thailand

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