Importance of consumer buying behavior in Subha Laxmi Trade Link

Last modified: December 16, 2021
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Project Title: Importance of consumer buying behavior in Subha Laxmi Trade Link
Author: Mr. Vineet Rathi
Advisor: Mr. Rashminda Attanayake
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020


Vineet Rathi. (2020). Importance of consumer buying behavior in Subha Laxmi Trade Link. (Cooperative Education). Bangkok: Siam University.


This Cooperative report entitled “Importance of consumer buying behavior in Subha Laxmi Trade Link” has the goal to examine the potential scope of expanding the Fiber product lines and identifying the underlying opportunities in the untapped areas of Nepal. Objective of the study includes: (1) to increase the volume of sales by finding potential markets (2) to reach out new markets (3) to find connecting products of same nature so as to diversify the product range. During my internship, I gained a detailed understanding of how the business works at all levels, including the marketing, distribution, and finance departments. My primary duty was to observe the market and recognize consumer behavior, as well as to obtain price and fiber data from various companies around the world.

With the company I was also assigned to work as Assistant operating Manager in the department of Sales and marketing. The responsibilities included to get insight on handling the client relationship, with different innovative marketing strategies so as to increase the sales and researching on new marketing strategies. Upon the completion of the internship, it was found that the problem was resolved by means of product research and meeting market requirements. In this matter, the student is able to learn more about how to get accustomed to the working environment of Nepalese Market, which is very important for a future career. As we can see, the market is changing as businesses need to adapt and adjust, especially now that the entire world is dealing with corona issues.

Key Words: Client Relationship, Market Scope, Product details.

Importance of consumer buying behavior in Subha Laxmi Trade Link

Faculty of Business Administration, Siam University, Bangkok, Thailand

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