Project Title : Customer Satisfaction towards Service of TOT, Ekachai branch
By : Mr. Soranat Boonchai, Mr. Suparat Supaluek, Dr.Somporn Panyindee
Advisor : Dr.Somporn Panyindee
Degree : Bachelor of Business Administration
Major : General Management
Faculty : Business Administration
Semester / Academic year : 3 /2016
Abstract
The objectives of the study were 1) to study customer satisfaction level, TOT Public Co., Ltd., Ekachai Branch, and 2) to propose ways to enhance satisfaction. The results of the research showed that the level of customer satisfaction was at the high level (x̅ = 3.98). The employees had the highest average (x̅ = 4.20), followed by physical environment (x̅ = 4.12) and price (x̅ = 4.02), respectively.
Keywords: Satisfaction / Marketing Mix / TOT Public Company Limited
Customer Satisfaction towards Service of TOT, Ekachai branch
Faculty of Business Administration, Siam University, Thailand