Customer Satisfaction towards Service of TOT, Ekachai branch

Last modified: September 7, 2018
Estimated reading time: 1 min

Project Title  :  Customer Satisfaction towards Service of TOT, Ekachai branch
By                  :  Mr. Soranat Boonchai, Mr. Suparat Supaluek, Dr.Somporn  Panyindee
Advisor          :  Dr.Somporn  Panyindee
Degree           :  Bachelor of  Business Administration
Major             :  General Management
Faculty          :  Business Administration
Semester / Academic year   :  3 /2016


Abstract

The objectives of the study were 1) to study customer satisfaction level, TOT Public Co., Ltd., Ekachai Branch, and 2) to propose ways to enhance satisfaction. The results of the research showed that the level of customer satisfaction was at the high level (x̅ = 3.98). The employees had the highest average (x̅ = 4.20), followed by physical environment (x̅ = 4.12) and price (x̅ = 4.02), respectively.

 

Keywords:  Satisfaction / Marketing Mix / TOT Public Company Limited


Customer Satisfaction towards Service of TOT, Ekachai branch

Faculty of Business Administration, Siam University, Thailand

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