| Project Title: | A study on the marketing and sales of generation next communications PVT. Ltd., Nepal |
| Author: | Ms. Simran Bhimsaria |
| Advisor: | Mrs. Yhing Sawheny |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2017 |
Citation
Bhimsaria, Simran. (2017). A study on the marketing and sales of generation next communications PVT. Ltd., Nepal. (Cooperative Education). Bangkok: Siam University.
Abstract
In a condition of regularly developing and quickly advancing business sector for data innovation and framework coordination, perceiving the need of an organization that can offer high caliber and lead the pack on the Nepal market has been a key. With this concept, Generation Next Communication Pvt. Ltd. Company was founded. In August 2010, the company established its office in Durbar Marg, Kathmandu, Nepal and started its operations with the sale of computer equipment, Mobile Phones, related accessories and services in Nepal (GNext, 2018).
This project visualizes the dynamics behind the Marketing and Sales and practices that are implemented by GNext. Also, included in the project are the tasks and duties performed by the intern during the internship period. In the internship period a cumulative experience of most of the departments were gained by the intern, the marketing department being precise. For this purpose, a research on the topic “A Study on the Marketing and Sales of Generation Next Communications Pvt. Ltd.” was conducted during the internship period. The objective of the study is to scrutinize the marketing and sales practices that are adopted by GNext. Apart from this, the selection was made based on the criteria such as giving an opportunity to focus on desired department whilst gaining experience in other departments too, and welcoming environment with ample opportunities to learn (Park). Main objectives of this study include: to learn corporate culture, to get practical learning on the theories learned in the 4 years BBA program and to put marketing mix into practice.
Keywords: Marketing, Sales, Marketing Mix, Practical Learning.
A Study on the Marketing and Sales of Generation Next Communications PVT. Ltd., Nepal
Faculty of Business Administration, Siam University, Bangkok, Thailand
Related by advisor:
- A study of operational activities of Himalayan Bank Limited, Kathmandu, Nepal
- Understanding marketing communication and distribution structure in the Telecom sector at Smart Telecom Pvt. Ltd.
- A study on sales department of CG | Motocorp: Suzuki four Wheelers, Kathmandu, Nepal
- A study on the marketing and sales of generation next communications PVT. Ltd., Nepal