Sales and marketing of life insurance in Nepal

Last modified: July 23, 2021
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Project Title: Sales and marketing of life insurance in Nepal
Author: Mr. Raish Shankar Joshi
Advisor: Dr. ML Duminda Jayaranjan
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017


Joshi, Raish Shankar. (2017). Sales and marketing of life insurance in Nepal. (Cooperative Education). Bangkok: Siam University.


This is a report which is based on 3.5 month internship project at Reliance life insurance in Nepal. This internship is a part of my BBA program entitled “Cooperative Educational Report” under the supervision of Siam University. My involvement during internship period was at Reliance life insurance limited which is promoted by one of the A graded bank in Nepal i.e. Siddhartha bank limited. The main objective of this study is to know about the sales and marketing work at an insurance company as there is a pure sales activities held in an insurance company. During my 3.5 months project I got an opportunity to work with an energetic and work enthusiast team facing different challenges, and learning of many things about life insurance in Nepal context. However, the 3.5 months became a less time to grow the knowledge in every sector in the company but I got an opportunity to excel many things about life insurance and help me to build confidence to present about the product to the client. This had helped me to gain idea about how to convince customer by attracting them with the benefits of the product you have. As the company is new in the market, I got benefit of learning from the bottom to top along with company itself.

This experience has helped me build my knowledge on sales strategies as well as made good impact on building my relation and network with everyone which will be helpful in the corporate world.

Keywords:  life insurance, convince, attraction, client, network.

Sales and marketing of life insurance in Nepal

Faculty of Business Administration, Siam University, Bangkok, Thailand

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