A study on the marketing and sales of generation next communications PVT. Ltd., Nepal

Last modified: July 22, 2020
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Project Title: A study on the marketing and sales of generation next communications PVT. Ltd., Nepal
Author: Ms. Simran Bhimsaria
Advisor: Mrs. Yhing Sawheny
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Bhimsaria, Simran. (2017). A study on the marketing and sales of generation next communications PVT. Ltd., Nepal. (Cooperative Education). Bangkok: Siam University.


Abstract

In a condition of regularly developing and quickly advancing business sector for data innovation and framework coordination, perceiving the need of an organization that can offer high caliber and lead the pack on the Nepal market has been a key. With this concept, Generation Next Communication Pvt. Ltd. Company was founded. In August 2010, the company established its office in Durbar Marg, Kathmandu, Nepal and started its operations with the sale of computer equipment, Mobile Phones, related accessories and services in Nepal (GNext, 2018).

This project visualizes the dynamics behind the Marketing and Sales and practices that are implemented by GNext. Also, included in the project are the tasks and duties performed by the intern during the internship period. In the internship period a cumulative experience of most of the departments were gained by the intern, the marketing department being precise. For this purpose, a research on the topic “A Study on the Marketing and Sales of Generation Next Communications Pvt. Ltd.” was conducted during the internship period. The objective of the study is to scrutinize the marketing and sales practices that are adopted by GNext. Apart from this, the selection was made based on the criteria such as giving an opportunity to focus on desired department whilst gaining experience in other departments too, and welcoming environment with ample opportunities to learn (Park). Main objectives of this study include: to learn corporate culture, to get practical learning on the theories learned in the 4 years BBA program and to put marketing mix into practice.

Keywords:  Marketing, Sales, Marketing Mix, Practical Learning.


A Study on the Marketing and Sales of Generation Next Communications PVT. Ltd., Nepal

Faculty of Business Administration, Siam University, Bangkok, Thailand

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