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Research on the YNcentive Strategy of ZY Employee

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Project Title: Research on the YNcentive Strategy of ZY Employee
Author: Shang Chenyu
Advisor: Assoc. Professor. Li Chiao-Ming
Degree: Master of Business Administration
Major: International Master of Business Administration
Faculty: Graduate Schools
Academic year: 2017


Shang, Chenyu. (2017). Research on the YNcentive strategy of ZY employee. (Master’s independent study). Bangkok: Master in Business Administration, Siam University.


The employees of the enterprises is a key factor in the success of the company so how to motivate the employees effectively has been the most important problem that a enterprise needs to think about.

Taking the ZY company as the study object, this paper compares the non-salary motivation and wage motivation through the research on the psychology theory, motivation theories and economics and so on. According to the analysis of the characteristics of knowledge-based employees and the motivation factors on other aspects, it obtains the first-hand information with the combination of questionnaire survey to analyze the knowledge-based employees of ZY company and concludes some incentive strategies and shortcomings successfully. Based on the fact, a set of scientific and reasonable incentive strategy for the knowledge-based employees with operability.

Based on a set of the incentive strategy of ZY company, the main improvements proposed in this paper are: the organizational culture for the exchange innovation of the knowledge-based employees is established to motivate the employees through the achievements and develop and improve the employees specifically through offering better chances and development. And the following achievements have been obtained:the limitation of the different incentive mechanism have gotten via the structure of the knowledge-based employees and the summary and…

Research on the YNcentive Strategy of ZY Employee

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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