|Project Title:||Research of the tourism industry development strategy in Bangkok of Thailand|
|Author:||Mr. Hongyi Huang|
|Advisor:||Associate Professor Dr.Chao Qiu|
|Degree:||Master of Business Administration|
Hongyi, Huang. (2018). Research of the tourism industry development strategy in Bangkok of Thailand. (Independent study, Master of Business Administration). Bangkok: Siam University.
Tourism is currently a very popular industry in society. The development of tourism plays an important role in Thailand’s economic and social systems. Tourism is not only an important source of foreign exchange income for Thailand but also creates more employment opportunities for local people. The development of tourism will also drive the development of the transportation industry and promote trade activities and investment of domestic and foreign companies. When the country is facing an economic crisis, developing tourism and creating tourism foreign exchange income can help the country quickly restore its economic system and its return of funds is faster than develop many other industries. However, the increasing competition in the tourism industry is a critical factor limiting the tourism industry to achieve ultra-high profit points.
The charm of Thailand lies in the culture of Thailand and the friendship of the people. The thoughtful Thai people know to respect each other. Due to education and cultivation of family, Thai people know how to live in peace with different people, which also makes the visitors to Thailand feel at home, warm and safe. This thesis mainly aimed to study the current development of urban tourism, propose the problems existing in the development of urban tourism and put forward reasonable improvement measures. This thesis introduced relevant theoretical overviews of tourism and a sustainable development theory. With the growing development of tourism in the world, this thesis assists to deepens the understanding of Bangkok’s tourism industry. Also, combined with the development status of tourism in Bangkok, Thailand, this thesis focused on the problem analysis of tourism in Bangkok.
Keywords: Bangkok tourism, tourism development strategy, foreign exchange earnings.
Research of the tourism industry development strategy in Bangkok of Thailand
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand