|Project Title:||The Status and Prospects of Internet Finance Credit Services at Bangkok: A Case Study Based on Ant Check Later|
|Author:||Ms. Yang Jingwen|
|Advisor:||Associate Professor Dr.Chao Qiu|
|Degree:||Master of Business Administration|
Jingwen, Yang. (2018). Research of the tourism industry development strategy in Bangkok of Thailand. (Independent study, Master of Business Administration). Bangkok: Siam University.
According to the customer’s information, Internet financial institutions provide relevant credit services for users on the Internet or offline. In this paper, we will use “Ant Check Later” as a case to study. “Ant Check Later” is similar to the service of credit card. This paper analyzes the case of Ant Check Later take the opportunity to enter Bangkok to study the Internet Financial credit service at Bangkok market. Internet Financial credit service is a combination of chances and challenges to open a new market. In the same way, make young people have the positive cognitive attitude towards the service. Internet financial credit services will change the payment methods of consumption in Bangkok.
Keywords: Ant Check Later，Internet financial credit service，Three dimensional theory of emotion，SWOT.
Research of the tourism industry development strategy in Bangkok of Thailand
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand
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