The Status and Prospects of Internet Finance Credit Services at Bangkok: A Case Study Based on Ant Check Later

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Project Title: The Status and Prospects of Internet Finance Credit Services at Bangkok: A Case Study Based on Ant Check Later
Author: Ms. Yang Jingwen
Advisor: Associate Professor Dr.Chao Qiu
Degree: Master of Business Administration
Major: Business Administration
Faculty: Graduate Schools
Academic year: 2018

Citation

Jingwen, Yang. (2018). Research of the tourism industry development strategy in Bangkok of Thailand. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

According to the customer’s information, Internet financial institutions provide relevant credit services for users on the Internet or offline. In this paper, we will use “Ant Check Later” as a case to study. “Ant Check Later” is similar to the service of credit card. This paper analyzes the case of Ant Check Later take the opportunity to enter Bangkok to study the Internet Financial credit service at Bangkok market. Internet Financial credit service is a combination of chances and challenges to open a new market. In the same way, make young people have the positive cognitive attitude towards the service. Internet financial credit services will change the payment methods of consumption in Bangkok.

 

Keywords:  Ant Check Later,Internet financial credit service,Three dimensional theory of emotion,SWOT.


Research of the tourism industry development strategy in Bangkok of Thailand

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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