|Project Title:||Research on competitiveness of export trade and strategy of Thai Mango|
|Author:||Mr. Liu Jiamin|
|Advisor:||Associate Professor Dr.Chao Qiu|
|Degree:||Master of Business Administration|
Liu, Jiamin. (2018). Research on competitiveness of export trade and strategy of Thai Mango. (Independent study, Master of Business Administration). Bangkok: Siam University.
This paper adopts the evaluation index of export competitiveness included in International Market Share (MS)，Trade competition index (TC) and Revealed comparative advantage index (RCA)to discuss the competitive power, forecasting the position in the international market of Thai mango and compared with the countries which are stronger in the world. In addition, this paper is based on Potter‘s“diamond Model” system to analyze the main factors of exerting an influence on exporting Thai mango, and then this paper is selected the data from 1966 to 2016 years the main sources of data from UN Commodity Statistics Database, the Ministry of Commerce of Thailand, the National Statistical of Thailand and the mango production and Management Committee of Thailand.
Through analysis, I think that in general, the competitiveness of Thai mango in the world market is stable and even stronger. However, Thailand is not the strongest country. Compared with the countries which are more developed such as Mexico, Brazil and Philippines, Thailand is still a little weak. Because the export trade of Thai mango still faces and exists some problems and difficulties, and the export volume of Thai mango has a limitation. In the following, paper，Some solutions are offered and suggestions are put forward to the influence factors and shortages.
Keywords: Export, Mango, Thai mango, Regression analysis.
Research on competitiveness of export trade and strategy of Thai Mango
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand