Changing Nature of Everest Hotel

Last modified: July 15, 2021

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Project Title:	Changing Nature of Everest Hotel
Author:	Mr. Abhik Ratna Kansakar
Advisor:	Dr. Parham Porouhan
Degree:	Bachelor of Business Administration (B.B.A.) (International Program)
Major:	International Business English
Faculty:	International College
Semester / Academic year:	2/2018

การอ้างอิง/citation

Kansakar, Abhik Ratna. (2018). Changing nature of Everest Hotel. (Cooperative Education). Bangkok: Siam University.

Abstract

This Corporative report under the topic “Changing Nature of Hotel” has the aim to understand the latent opportunity of the hotel industry and recognize various facets to adapt to new technology and changing customer behavior. Objective of the study include: (1) Comprehend the nature and structure of the hospitality industry. (2) Know about the contemporary issues pertinent to the business. (3) Create conventional business aptitudes that are required in the present business condition. (4) To get an insight on the hotel culture and customer behavior in accordance to the market in Thailand. With the organization I was relegated to work as Assistant Manager in the department of Sales and Marketing. The duties included to get an insight on taking care of the customer relationship, accompanying creative advertising techniques in order to expand the client base and to enhance the market opportunities.

After the completion of internship it was discovered that issues were settled by understanding the culture and customer behavior and welfares which led in the increase of customer base and overwhelming feedback.

Keywords: Sales and Marketing, Purchasing Change Behavior of Customers.