Developing a stale category in an e-commerce website in Nepal

Last modified: October 11, 2019
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Project Title: Developing a stale category in an e-commerce website in Nepal
Author: Miss. Nishad Man Sing Basnet
Advisor: Dr. Parham Porouhan
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Basnet, Nishad Man Sing. (2017). Developing a stale category in an e-commerce website in Nepal. (Cooperative Education). Bangkok: Siam University.


Abstract

Sastodeal (P) Ltd. is one of the leading e-commerce companies in Nepal bagging in the ICT startup of the year award in 2016. Currently, it has over 140,000 active users and about 0.5 million active Facebook users. One of the major lacking sections of the company was that of Fashion category with low sales and GMV contribution. Fashion, being the biggest GMV and profit driving category in any e-commerce website, this was a concerning factor for the company. To look after this issue and work towards developing the category, I was assigned with the new category head.
During the internship period, the category was able to increase the GMV from NRs. 800,000 to NRs. 1,250,000. To grow the GMV from that to that, lot of hard work and determination was required. During this time, the major lessons learnt were the importance of planning and promotion, past sales study, understanding the market trends and customer needs, competitor analysis and better relationship with vendors and customers. As per the experience at the company, all those factors are required to develop a stale category in an e-commerce website in Nepal.

Keywords:  E-commerce, category growth, startup, profit driver, research.


Developing a stale category in an e-commerce website in Nepal

Faculty of Business Administration, Siam University, Bangkok, Thailand

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