A case study on increasing digital media marketing platform in Nepal

Last modified: July 22, 2020
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Project Title: A case study on increasing digital media marketing platform in Nepal
Author: Ms. Vishakha Upadhaya
Advisor: Dr. Parham Porouhan
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Upadhaya, Vishakha. (2017). A case study on increasing digital media marketing platform in Nepal. (Cooperative Education). Bangkok: Siam University.


Abstract

This internship is conducted at Namaste Kathmandu Private Company Limited, which is widely known company for Branding and product management. Main objective of this study is to the increasing trend of digital media marketing in Nepal. This report outlines the duties of a Branding intern at Namaste Kathmandu Pvt. Ltd. Namaste Kathmandu has been the top advertising and branding in Nepal since its establishment in 2016. Here as a Branding intern, I was able to put into action the theoretical learning I had gained during my university days. This report tells us about the work that I performed during the internship, my learning’s and my experiences in the top and reliable company of Nepal. This report compiles basic introduction, organizational structure of the organization, the statement of problems the organization has and the solutions to solve those particular problems

The objective of this study is to understand customer’s exact need which is constantly changing and Analyze the aspect of market and its influence to buying decision of the clients. Recommendation and suggestion to enhance Brand Name and too study current changes in marketing scenario of Nepal There were a lot of limitations during the internships due to job hierarchy and bias knowledges. This report also has detailed description of the theories which were used practically and how it would help us in our future. This report could be used in future as a reference because as digital marketing trends are increasing, the companies are growing like mushrooms. As digital marketing is much more convenient than traditional marketing, there will be intense competition, and to get leverage over other companies, this report will help to get familiar with the concept of crazy ads which pools in all the advertisement from all genres and also future automobile companies can take reference from this report as this report talks about Yamaha campaigns.

Keywords:  Digital marketing, Campaigns, Branding, Customer, Brand name.


A case study on increasing digital media marketing platform in Nepal

Faculty of Business Administration, Siam University, Bangkok, Thailand

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