Study on product promotion through digital marketing

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Project Title: Study on product promotion through digital marketing
Author: Mr.Pratap Bajracharya
Advisor: Dr.Parham Porouhan
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Bajracharya, Pratap. (2017). Study on product promotion through digital marketing. (Cooperative Education). Bangkok: Siam University.


Abstract

This internship is conducted at Newgen Inter Trading Co. Ltd, which is a trading company that promote and sale Spa and Beauty Care. Main objective of this study is to develop marketing skills to adapt with the online facilities in Thailand. To gain knowledge on how we can manage and maintain the business online and to analyze the statistic on how we can make our e-sites more visible on the market. Digital marketing tools and method have been the backbone for the analysis. However, since Newgen are planning to expand the business internationally through the ecommerce site, same tactic and tools may not be appropriate. So, research on each different site should be done in order to work with them as per their preferences. The results found almost all ecommerce site operates in same way only difference we need to consider are target market, prices as per national currency and delivery method

Keywords:  Digital, Marketing, Ecommerce, Online, Visibility.


Study on Product Promotion through Digital Marketing

Faculty of Business Administration, Siam University, Bangkok, Thailand

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