| Project Title: | Competitor Analysis of Pantip Suites |
| Author: | Ms. Rubina Pradhan |
| Advisor: | Dr. Chanatip Suksai |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2017 |
Citation
Pradhan, Rubina. (2017). Competitor analysis of Pantip Suites. (Cooperative Education). Bangkok: Siam University.
Abstract
The report contains the information of the three months internship held at Pantip Suites Hotel, Sathorn, Bangkok. It also contains the pictures and information about the company and its major competitors.
The internship report titled “Competitive Analysis of Pantip Suites” is about the information gathered through secondary resources of Pantip Suites competitors. This internship is conducted at Pantip Suites Hotel and Service Apartment, which is known as the 4-star service apartment/hotel. In this report, there has been an analysis of Pantip competitors, for instance, the facilities they provide and how can Pantip Suites can differentiate itself.
As mentioned, the secondary resources were used for the study in which competitor websites, reviews from the customers were analyzed.
In the study, the objective was to recommend the hotel for improvements. The key findings of the study were that the hotel management must focus on the customers satisfaction and improve the working conditions to motivate the employees working in the company. The results found that the online research was able to help recommend Pantip Suites and enhance and differentiate itself.
Keywords: Secondary Resources, Competitors, Customer Reviews.
Competitor analysis of Pantip Suites
Faculty of Business Administration, Siam University, Bangkok, Thailand
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