Research on the competitive power of Thai fruit exported to China

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Project Title: Research on the competitive power of Thai fruit exported to China
Author: Mr. Li Qian
Advisor: Associate Professor Kuang Jinrong
Degree: Master of Business Administration (International Program)
Major: International Master of Business Administration
Faculty: Graduate Schools
Academic year: 2018


Li, Qian. (2018). Research on the competitive power of Thai fruit exported to China. (Independent study, Master of Business Administration). Bangkok: Siam University.


Thailand is a traditional agricultural country. Most of the population is engaged in agriculture. Therefore, agricultural products are important export products of Thailand. Fruit is one of the major agricultural products in Thailand. The annual Thai fruit export revenue exceeds one billion US dollars. Thailand has a wide variety of fruits and is well received by consumers both at home and abroad. Thailand’s fruit export partners include China, Japan. United States and LU countries. Especially in China, the signing of zero-tariff agreements between China and Thailand for fruit and vegetable products in October 2003 and the formal establishment of the China-ASEAN Free Trade Area by 2010 have greatly promoted the development of fruit trade between the two sides. The import and export volume of China-ASEAN fruit trade both showed a rapid growth trend, and both sides have taken an increasingly important position in their respective fruit import and export markets. From 2012 to 2014. China has been Thailand’s first fresh fruit exporter. However, it is worth noting that Thai fruits face many obstacles and competitors in the Chinese market, especially the competition of local fruits in Vietnam and China. The purpose of this article is to analyze the competitiveness of Thailand’s fruit exports to China. This paper applies SWOT analysis to analyze the competitive position of Thai fruit in the Chinese market; use the Trade Competitiveness Index (TC) and the Explicit Comparative Advantage Index (RCA) to measure the international competitiveness of Thai fruit in the Chinese market: analyze the restrictions on Thai fruit Export competitiveness factors. Finally, relevant conclusions were drawn, and some countermeasures and suggestions were proposed from the perspective of exporting countries.

Keywords:  Thailand Fruit, International Competitiveness, China Market, SWOT Analvsis.

Research on the competitive power of Thai fruit exported to China

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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