The analysis of marketing research & social media planning at CG education

Last modified: November 8, 2019
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Project Title: The analysis of marketing research & social media planning at CG education
Author: Ms. Anjila Nepal
Advisor: Dr. Chanatip Suksai
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Nepal, Anjila. (2017). The analysis of marketing research & social media planning at CG education.  (Cooperative Education). Bangkok: Siam University.


Abstract

This report summarizes about the market research and analysis and social media marketing. Market research is a crucial aspect in order to provide conclusion or meaning to the findings. It is through research many companies can know their weak side and improvise it for creating the better version of their product and service. In this competitive age market research helps to identify the prospective customers whom company can cater to in order to bring profit out of them. Research is that investment which not just gives findings but is also important source of brining profit for the company. Competitors are big threat for any company and through research company will be able to know their move and to differentiate themselves among their competitors.
On the other hand analyzing the data is equally important as it is through that analytical and logical understanding correct and relevant conclusion can be drawn. It is the critical aspect which can be possible only with in depth study on the related topic. Analysis gives conclusion and that conclusion drawn can be further used as a tool to improve the factor where company has gone wrong either by adding to it or eliminating to it. Setting a certain parameter through qualitative resource this report too contains the finding based on qualitative data to draw a conclusion for the academic auditing.

Digital marketing is next topic which is covered in this report. With the excessive growth in digital marketing reports contains how social media marketing and planning could be done in order to attract customers in the digital world. Slowly and steadily world is now digitalizing in every sector including education. How digitalization can be used or being used in educational sector by using various medium of it like social media marketing is covered in this report

Keywords:  research analysis, digital marketing, social media marketing.


The analysis of marketing research & social media planning at CG education.

Faculty of Business Administration, Siam University, Bangkok, Thailand

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