Brand Management of Project A

Last modified: August 28, 2020

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Project Title:	Brand Management of Project A
Author:	Upagya Shrestha
Advisor:	Mrs. Yhing Sawheny
Degree:	Bachelor of Business Administration (International Program)
Major:	Marketing
Faculty:	International College
Semester / Academic year:	2/2019

Citation

Shrestha, Upagya. (2019). Brand management of Project A. (Cooperative Education). Bangkok: Siam University.

Abstract

In this internship report, I will write and elaborate about the experiences and occurrences which I had encountered and those things which I had learnt during the entire internship period. Besides that, an overview of the company, Project A and study of its marketing practices. The main objective of this report study is to learn, enhance, and utilize the theoretical skills learnt in classes in professional settings; to evaluate organization’s research efforts to create a brand; to evaluate the organization’s promotional and marketing activities. I was assigned to work as an intern in the marketing department with the company. My main responsibilities were related to branding, development of marketing strategies and campaigns, research and planning events. With this internship program, I gained a firsthand experience of working environment, and application of theoretical principles to real world problems. I learnt that the problems are resolved by doing in depth market research, competitor analysis, and effective planning. Through this matter, I also got to learn about professional skills such as honesty, integrity, working under pressure, working to learn in a team together and trust other members to do their jobs properly which is very necessary, for future career growth and profession.

Keywords: Marketing Practices, Market Research, Effective Planning, Professional Skills, Career Growth.