Importance of Marketing in Service Industry

Last modified: August 28, 2020
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Project Title: Importance of Marketing in Service Industry
Author: Merina Diwakar
Advisor: Mrs. Yhing Sawheny
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: International College
Semester / Academic year: 2/2019


Diwaker, Merina. (2019). Importance of marketing in service Industry. (Cooperative Education). Bangkok: Siam University.


The internship has been conducted in Hotel Mystic Mountain, a four-star hotel, located in Nagarkot, Nepal. This report contains the information about the internship carried out at the hotel. It also contains the works performed during the internship period. This internship program aims to enable students to gain more knowledge and also experience in the workplace. Internship program started from January 19th, 2020 until March 23rd, 2020.

After the conclusion of the internship, the problem was found to be addressed by empirical research and theories related to psychology, sociology, consumer behavior, sales and marketing. Proper marketing and promotion are a very critical component of the hospitality business operation that the organization will sustain.

Keyword: Internship, Hotel, Marketing, Luxury hotel.

Importance of Marketing in Service Industry

Faculty of Business Administration, Siam University, Bangkok, Thailand


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