Study of Digital Marketing and CRM in Hotel Buddy

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Project Title: Study of Digital Marketing and CRM in Hotel Buddy
Author: Appisha Shrestha
Advisor: Ms. Yhing Sawheny
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: International College
Semester / Academic year: 2/2018

Citation

Shrestha, Appisha. (2018). Study of Digital Marketing and CRM in Hotel Buddy. (Cooperative Education). Bangkok: Siam University.


Abstract

This report has been prepared as partial fulfillment of the requirement for the cooperative education, faculty of Business Administration at Siam University. Having expressed my interest and desire to work in the field of Digital Marketing department and Hospitality Industry, I applied for the internship position at Hotel Buddy Private Limited. I worked for them at their premises for 14 weeks straight from January 10 2019 to May 1, 2019 for 6 days a week.

These days online is a community and it is a very effective way to build relation with the consumers. Hospitality firms like hotels and restaurants are using online community as a marketing tool to reach their customers. Internet has become a tool which allows individuals and the organization to overcome geographical, time and age constraints.  Also it has become a platform to conduct various research activities leading to decision making and analyzing pros and cons.

The report includes the tasks that were given to me by my supervisor to perform in a daily basis and a challenge to come up with new ideas which aids the organization to increase its market presence. For this, insights were gained through interactions with the customers, travel agents and digital marketers. Thus, these tasks have helped me understand the hospitality industry and the role of digital marketing in it.

Keywords: Digital Marketing, Hospitality, Social media Engagement, Customers


Study of Digital Marketing and CRM in Hotel Buddy

Faculty of Business Administration, Siam University, Bangkok, Thailand

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