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Digital Marketing of Apollo Tyres

Last modified: July 16, 2021
Estimated reading time: 1 min
Project Title: Digital Marketing of Apollo Tyres
Author: Yagya Shah
Advisor: Dr. Parham Porouhan, Ph.D.
Degree: Bachelor of Business Administration (B.B.A.) (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2019


Shah, Yagya. (2019). Digital marketing of Apollo Tyres. (Cooperative Education). Bangkok: Siam University.


This report is a brief description of my ten weeks internship carried out as a compulsory component of the 4th year of BBA. The internship was taken under the organization Apollo Tyres NepalPvt.Ltd. registered as Subha Shree Pvt.Ltd located at Soalteemode, Kathmandu. As a student of Business Management with Marketing as my major, I opted under the department of digital marketing. My designation was Assistant Procurement Manager. This report incorporates all the insights that I have gained in the period of 10 weeks. Working and cooperating with managers and executives, I learnt to approach and address everybody keeping the important things in mind. I learnt how organization does the digital marketing work i.e. creating a remarkable site and analyzing which marketing strategy is beneficial for the company.

Keywords:  Apollo Tyres Nepal Pvt.Ltd, Internship, Marketing.

 Digital Marketing of Apollo Tyres

Faculty of Business Administration, Siam University, Bangkok, Thailand