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Factors Influencing International Students to Enroll at a Private Higher Education Institution

Project Title: Factors Influencing International Students to Enroll at a Private Higher Education Institution
Author: Miss Harpreet Kaur
Advisor: Dr. Tanakorn Limsarun
Degree: Master of Business Administration (International Program)
Major: IBM
Faculty: Graduate Schools
Academic year: 2020
Url:

Published:

Conference
Conference Proceedings
2nd National and International Academic Conference “Innovation and Management for Sustainability” 15-16 December 2020

Citation

Kaur, Harpreet. (2020). Factors influencing international students to enroll at a private higher education institution. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

This study was aimed to find the influencing factors for international students to enroll at a private higher education institution. This study assessed the location factors and motivation factors as influencing factors and also program and courses, accreditation, tuition fees, and scholarship facilities as private higher education institutions factors that influence international students to enroll. This study is entirely based on the documentary research approach, therefore, this study found that many factors enhance and improve international students’ enrollment. Location factor, Motivational factors, Programs and courses, Accreditation; High Tuition fees of private higher education institutions lead to reduction of International students’ enrollment; Scholarship facilities of a private higher education institution enhance and improves international students’ enrollment; I influence of close locations increases international students’ enrollment; and Motivation factors of international students’ influences enrollment. This study proposed recommendations for international students to emphasize on close location factor for enrollment, to emphasize on home country image for the push factor and to emphasize on ease of entry requirements, and better host country teaching methods for the pull factor. Moreover, this study proposed for international students to emphasize private higher education institution factors such as a wide variety of courses, an institution with proper accreditation, low tuition fees and living costs, and higher scholarship facilities. This study is valuable for international students to identify the most influential factors to consider a prospective place to study and for their decision-making process. Lastly, this study provided insight into private higher education institutions’ service providers to constantly upgrade their factors that can attract international students’ enrollment.

Keywords: International students, Enroll, Private Higher Education Institution.


Factors Influencing International Students to Enroll at a Private Higher Education Institution

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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