Factors affecting social media marketing for tourism in Modern World

การอ้างอิง/citation

Hostinsky, Jan. (2019). Factors affecting social media marketing for tourism in Modern World. (Independent study, Master of Business Administration). Bangkok: Siam University.

Abstract

Social media have penetrated all aspects of tourism and led to fundamental changes in the way tourism experiences are planned, consumed, evaluated and marketed. This study provided a summary of the most important factors of social media and sketched out the various roles social media play in tourism. More importantly, it discussed social media trends, its effective application and its impacts on consumer behavior. It examined the basic determinants of social media marketing, and the importance of the same in the tourism industry discussed which social media channels were the most useful for marketing in the tourism industry and identified effective ways of social media marketing use in tourism. It concluded with suggestions of approaches to social media utilization for tourist industry and identified effective ways of social media marketing use in tourism. It concluded with suggestions of approaches to social media utilization for tourism subject and informed theoretical and practical understandings of their effects.

Keywords: social media, tourism, marketing.

Factors affecting social media marketing for tourism in Modern World

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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