A study of Cai Rang floating market towards tourists’ satisfaction at Can Tho City in Vietnam

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Project Title: A study of Cai Rang floating market towards tourists’ satisfaction at Can Tho City in Vietnam
Author: Mr. Trong Trinh
Advisor: Dr.Tanakorn Limsarun
Degree: Master of Business Administration (International Program)
Major: Hotel and Tourism Management
Faculty: Graduate Schools
Academic year: 2018

การอ้างอิง/citation

Trinh, Trong. (2018). A study of Cai Rang floating market towards tourists’ satisfaction at Can Tho City in Vietnam. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

This study aims to research Cai Rang Floating Market towards tourists’ satisfaction level of satisfaction in dealing with service of accommodation, infrastructure, means of transportation, tour guides, sightseeing and shopping at Cai Rang floating market in Can Tho city, Vietnam.

The objective of this study is :

To study the service of accommodation, explore the infrastructure, describe the way of transportation, tour guides, sightseeing and shopping and tourists’ satisfaction of Cai Rang floating market at Can Tho city in Vietnam.

The questionnaires were designed to gain a better understanding about tourists’ satisfaction on the floating market in Can Tho city. The researcher asked visitors who visited at Cai Rang floating market – not only local people but also foreigners. It took about 5 minuties per person. The study applied the five-level Likert scale (Harry and Deborah, 2012)

For the preparation  of  300  questionnaires  for  the respondents  at  Cai Rang floating  market; 150  questionnaires  were  returned,  125 questionnaires  were  analyzed.  Unused questionnaires included unfinished and missing sections either part of the questionnaire were dropped out.

The results of analysis describing the relationship between service of accommodation, infrastructure, means of tranportation, tour guides, sightseeing and shopping and tourists’ satisfaction at Cai Rang floating market of their opinion that satisfaction level of statistics showed the service of accommodation at (r = 1, p <.000), and service of transportation statistics were (r = .547** p <.000) and service of tourist guide were (r = 1.000** p <.000). Therefore, service of accommodation, infrastructure, means of transportation, tour guides, sightseeing and shopping and tourists’ satisfaction at Cai Rang floating market were positively in relationship with each other according to SPSS calculation in this research.

 

Keywords:  infrastructure, tourist, satisfaction, floating market, Can Tho city and accommodation..


A study of Cai Rang floating market towards tourists’ satisfaction at Can Tho City in Vietnam

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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