Research on Beijing Dexin Real Estate network marketing strategy

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Project Title: Research on Beijing Dexin Real Estate network marketing strategy
Author: Mr. Zhihai Xiao
Advisor: Associate Professor Dr. Chao Qiu
Degree: Master of Business Administration
Major: Business Administration
Faculty: Graduate Schools
Academic year: 2018


Zhihai, Xiao. (2018). Research on Beijing Dexin Real Estate network marketing strategy. (Master’s independent study). Bangkok: Siam University.


Real estate is the pillar industry of China economy development, the marketing mode is to convert from traditional marketing to network marketing. Network technology is becoming more and more mature the real estate industry in China, is growing,and to the real estate network marketing provides an excellent opportunity for development.Presently real estate enterprise implementation of network marketing and management does not achieve the desired effect. In the open market competition environment, enterprise competition is very big, the study of effective and feasible real estate network marketing models have become an important goal of enterprise development.

First of all, this articles,contents are mainly literature research, information studies, case analysis, analyzed the Dexin real estate development company in  network marketing advantages and disadvantages.Then, in view of the network marketing,there is not a high degree of consumer trust, the network market targeting is misconducted, imperfect marketing networks, and network marketing talents lack problem analysis. Finally, it is important put forward some countermeasures for existing problems of network marketing, to constantly improve the Beijing Dexin real estate network marketing strategy.

Keywords:  Dexin real estate, network marketing, regional information interaction, management.

Research on Beijing Dexin Real Estate network marketing strategy

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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