|Project Title:||A Study of Tourism Development and Prospects for The Future of Mrauk-U, Rakhine State, Myanmar|
|Author:||Kyaw Win Naing|
|Advisor:||Assoc. Prof. Dr.Om Huvanand|
|Degree:||Master of Business Administration|
|Major:||International Master of Business Administration|
Kyaw Win Naing. (2019). A study of tourism development and prospects for the future of Mrauk-U, Rakhine State, Myanmar. (Independent study, Master of Business Administration). Bangkok: Siam University.
This research is about the tourism development and perspective for the future of Mrauk-U, Rakhine State, where is one of the most interesting places with full of tourists or visitors, in Myanmar such as Bagan, Inlay, and Yangon. People said that it was second Angor wat in Southeast Asian because of plentiful of Buddha images and hundreds of ancient temples with stones that is showing how it was great in the past time as an independent country like empire as well as remains of the royal palace located in the center of town at present that is why it was full of historical sites and archeological zone of Rakhine State, Myanmar. Nowadays, it is a higher tourist’s visit place area in Myanmar although we have to promote development for tourism.
Tourism development in Mrauk-U, Rakhine State, Myanmar is behind the modern tourism development countries until now and so it needs to do more, every part of factors or objectives. Withou~ tourist attraction, transportation, accommodation, tourism development is impossible. Mrauk-U, the former capital city of Rakhine State is one of the highest tourist attraction area and full of historical heritages, multi-cultural with ethnic groups such as Chin, Myo, Dinet, Thet, Khami ethnic group and Rakhine lives together as a familiar. Mrauk U is not industrial with factories but local people work in the farm, rice fields and so it is an agricultural area that is why Mrauk-U is clean and green that protection environment for the tourism development in Myanmar.
This document research paper describes three hypotheses of two objectives with independent variables which make tourism development in Mrauk-U, that are tourist attractions, transportations, and accommodation. Each one has four questionnaires for the survey in the study field of tourism development in Mrauk-U, Rakhine State, Myanmar. The results found the number of visitors is higher and higher in recent years, however lower than other tourism developed countries, and it pointed out a direction we have to look develop tourism in Mrauk-U, Rakhine State, Myanmar. Most of the visitors are from Asian countries were Thai and was 19.13 % of all according to 2017 frequency table of the respondents’ visitors by nationality.
The researcher for this survey had used the methods of quantitative. The primary data of this research was collected from visitors of Mrauk-U using the questionnaires, the secondary sources of this research were collected from books, magazines, journals, government and organizations reports and the relevance of legal internet websites.
The results of the samples showed that the distribution of gender was 145 Male, most of them were between 26 and 35 years. The highest level of the occupation of the travelers were business owners with monthly income between $ 2500 and 5000 and most of the tourists from Asian countries that 51.6 % respondents, especially Thailand and China. Most of the tourists from domestic and international were highly educated.
There are so many tourist attractions in Mrauk-U, such as ancient Buddhist temples, pagodas, historical sites, archaeological zones, royal palace, a long wall of the city gates and human zoo of the local Chin women who had tattooed faces for the beauty that tourist was very interested. In Myanmar, there are two places full of travelers related to Buddhism sites are Bagan and Mrauk-U but Mrauk-U had more Buddha images and temples according to the motto of Burmese.
Nearly all participants and visitors met in Mrauk-U who were nationals or foreigners were excited about the arts, craft of the stone wall in Shitthaung, Kothaung and Htuk kan thein pagodas.
A Study of Tourism Development and Prospects for The Future of Mrauk-U, Rakhine State, Myanmar
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand