|Project Title:||The Study on Customer Behavior of Buying Private Car in Yangon, Myanmar|
|Author:||Ms. May Mya Thet|
|Advisor:||Associate Professor Dr. Om Huvanand|
|Degree:||Master of Business Administration (International Program)|
Thet, May Mya. (2018). The Study on Customer Behavior of Buying Private Car in Yangon, Myanmar . (Independent study, Master of Business Administration). Bangkok: Siam University.
The objectives of study are to provide the analysis on people Behaviors of buying personal cars in Yangon. From This research can give which types of Social factors is most influenced in buying private car decision, which objective factors is more preferred in their buying private car decision and the reason why they buy car for personal used. For this study, convenience sampling is chosen to collect information easily and quickly.
In this research, primary data is used and for data collection, questionaries’ survey is used. This was collected from the social media and email. The 129 people who live in Yangon, Myanmar and have the experience in making decision to buy the private car respond this questionaries’ survey. The data analyzed with ANOVA and Mean for hypothesis testing by using SPSS software.
According to the survey respondents, most of respondents are male and most significant number of age range is 25 to 34. Most of respondents get more than US$1000 as the monthly income and got the bachelor degree. Most of respondents take the family advice while making decision for buying private car, price of car is more preferred in their buying private car decision and they buy private car for self-convenience.
According to the Hypothesis testing, it can be assumed that there are the relationships between Social factors, Objective factors, Self Satisfactions factors and Respondent’s demographic background while making decision for buying private car.
This is the empirical research. This study is limited in area and only private car. This research is about customer behavior of buying private car in Yangon only based on the respondent’s demographic background.
For the future researcher, they can do the customer behavior of buying any types of cars in cities of other countries. From this research, they will know about the attitude or behaviors of purchasing private cars of Yangon people in 2018.
This research will be effect for them when their research will be similar with this topic.
The Study on Customer Behavior of Buying Private Car in Yangon, Myanmar
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand