| Project Title: | How does WeChat Pay Affect Chinese Customers & the Future of the Digital Currency |
| Author: | Mr. Zengwen She |
| Advisor: | Dr. Tanakorn Limsarun |
| Degree: | Master of Business Administration (International Program) |
| Major: | International Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2020 |
| Url:
Published: |
Conference Conference Proceedings National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020 |
Citation
She, Zengwen. (2020). How does wechat pay affect Chinese customers & the future of the digital currency. (Independent study, Master of Business Administration). Bangkok: Siam University.
Abstract
This research focused on analyzing how WeChat Pay changes users lifestyles and has analyzed users’ behavior. This research connected future market analysis and possible risks with opportunities that the Central Bank of China may launch in the future. In this rapidly developing capital society, the future and trends of third-party payment software were studied. The impact of WeChat payment on contemporary people was analyzed through the degree of consumer trust in WeChat, the importance of mobile payment, and modern economic theory. This research needed to take into account the special significance and impact of WeChat payment for Chinese consumers, and combined the monetary theory to analyze the future market and the possible risks and opportunities.
Keywords: WeChat pay, Mobile payment, Digital currency.
How does WeChat Pay Affect Chinese Customers & the Future of the Digital Currency
Master of Business Administration (International Program), Siam University, Bangkok, Thailand
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