| Project Title: | The Marketing Strategy of ‘We Media’ in 5G Era in China |
| Author: | Miss Gao YuXing |
| Advisor: | Dr. Tanakorn Limsarun |
| Degree: | Master of Business Administration (International Program) |
| Major: | Human Capital Management |
| Faculty: | Graduate Schools |
| Academic year: | 2020 |
| Url:
Published: |
Conference Conference Proceedings National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020 |
Citation
Gao, YuXing. (2020). The marketing strategy of ‘We Media’ in 5G Era in China. (Independent study, Master of Business Administration). Bangkok: Siam University.
Abstract
The development of 5G technology has brought more possibilities to ‘We Media.’ At the same time, the development of New Media in China has given ‘We Media’ a lot to learn from. However, due to the limitations of ‘We Media’ and ineffective marketing strategies that ‘We Media’ individuals made, most ‘We Media’ cannot benefit from the 5G era, and could even be eliminated in the process. This research focused on the development of ‘We Media’ to find the shortcomings of ‘We Media’ and analyze the impact of new 5G technologies on ‘We Media’ mediums and interaction methods. Finally, this paper recommended how to use the correct strategy to cover the shortcomings of ‘We Media,’ and how to fully utilize 5G technology to create more impactful marketing for ‘We Media’ accounts.
Keywords: We Media, New Media, 5G Era, Marketing Strategy.
The Marketing Strategy of ‘We Media’ in 5G Era in China
Master of Business Administration (International Program), Siam University, Bangkok, Thailand
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