| Title: | Design Thinking and Innovation Performance Through the Mediating Effects of Digital Transformation Ambidexterity: A Case Study of Innovative SMEs in Guangxi, China |
| Author: | Wang Qin |
| Advisor: | รศ. ดร.ไชยนันท์ ปัญญาศิริ – Assoc. Prof. Dr. Chaiyanant Panyasiri |
| Degree: | ปรัชญาดุษฎีบัณฑิต สาขาวิชาการจัดการ – Doctor of Philosophy Program in Management |
| Major: | ปร.ด. การจัดการ – Ph.D. in Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2567 (2024) |
| Published: | ตีพิมพ์ในวารสาร (Journal Name) Journal of Multidisciplinary in Humanities and Social Sciences Vol.8 No.1-2 pp.515-534 Click PDF |
Abstract
With global digitalization and increasing competitive pressures, small and medium-sized enterprises (SMEs) in China must rapidly accelerate their digital transformation while also improving their innovation capabilities. This research explored: (1) the connections between design thinking, ambidexterity in digital transformation (exploitative and exploratory), and the innovation performance of innovative SMEs in Guangxi, China; (2) how the institutional environment’s regulatory, normative, and cognitive components moderate the relationship between design thinking and organizational innovation performance; and (3) the creation of a design thinking practice model intended to enhance the innovation performance of innovative SMEs.
A mixed-methods approach was utilized, incorporating quantitative analysis of 429 valid survey responses alongside qualitative data collected from interviews with 16 key informants. The results showed that design thinking positively affected SMEs’ innovation performance both directly and indirectly through digital transformation ambidexterity. Moreover, the normative and cognitive dimensions of the institutional environment influenced the relationship between design thinking and organizational innovation performance. This study highlights the role of design thinking and digital transformation in driving small and medium-sized enterprise (SME) innovation, offering new insights into organizational innovation management. Furthermore, it compiled practical advice for SMEs to strengthen innovation capabilities and secure a competitive edge through strategic design thinking and digital transformation.
Keywords: design thinking, digital transformation, innovation performance, organizational ambidexterity, SME
6319200017 Wang Qin, Advisor: รศ. ดร.ไชยนันท์ ปัญญาศิริ – Assoc. Prof. Dr. Chaiyanant Panyasiri, ดุษฎีนิพนธ์ (Dissertation), Design Thinking and Innovation Performance Through the Mediating Effects of Digital Transformation Ambidexterity: A Case Study of Innovative SMEs in Guangxi, China, ตีพิมพ์ในวารสาร (Journal Name), Journal of Multidisciplinary in Humanities and Social Sciences, ปริญญาเอก (Doctorate Degree), บัณฑิตวิทยาลัย (Graduate School), ปรัชญาดุษฎีบัณฑิต สาขาวิชาการจัดการ – Doctor of Philosophy Program in Management, ปร.ด. การจัดการ – Ph.D. in Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
