Factors affecting effective management of community enterprises in the Central Region of Thailand
|ศาสตราจารย์พิเศษ ดร.ยุวัฒน์ วุฒิเมธี, ผู้ช่วยศาสตราจารย์ ดร.ธนวรรณ แสงสุวรรณ
Professor Dr.Yuwat Vuthimedhi, Professor Dr. Thanawan Sangsuwan
Doctor of Philosophy
ชนพงษ์ อาภรณ์พิศาล. (2560). ปัจจัยที่มีอิทธิพลต่อประสิทธิผลการบริหารจัดการวิสาหกิจชุมชนในภาคกลางของประเทศไทย. (วิทยานิพนธ์ปรัชญาดุษฎีบัณฑิต). กรุงเทพฯ: บัณฑิตวิทยาลัย มหาวิทยาลัยสยาม.
This research was conducted to find out empirical data to reflect the reality and the feasibility of community enterprises, including factors affecting effective management of community enterprises. In fact, there has never been a systematic study on this before since Community Enterprise Promotion Act, B.E. 2548 until now. The objectives of this research were 1) to study the current state of effective management of community enterprises in the central region of Thailand, 2) to study management factors affecting effective management of community enterprises in the central region of Thailand, and 3) to provide recommendations for policy setting and management of community enterprises promotion in the central region of Thailand. Quantitative research was conducted through data collection from questionnaires. Samples of this survey were consolidated 390 members of community enterprises in the central region of Thailand by stratified random sampling. The statistical techniques utilized to analyze data were descriptive and inferential statistics. Moreover, structural equation model was used for hypothesis testing along with qualitative data collection which was compiled through in-depth interview.
The result of the study showed that community enterprises could rely on themselves. This could be seen from a constant increase in the number of community enterprises, adaptability, and a variety of products. This was due to the fact that the government was the main factor that enabled community enterprises to build their community networks strongly. Moreover, an analysis of factors affecting effective management of community enterprises in the central region of Thailand consisted of government support factors, leadership factors, community participation factors, local wisdom factors, and entrepreneurship factors. All these factors had the mean score at a high level. Furthermore, structural equation model of effective management of community enterprises in the central region of Thailand which was developed form literature review was consistent with the empirical data. The goodness of fit indices were GFI = 0.966, AGFI = 0.935, CFI = 0.996, NFI = 0.976, and RMSEA = 0.023. Thus, hypotheses were accepted with statistical significance at 0.05 level. The findings showed that all independent variables could explain 55 percent of management efficiency.
Research findings showed that the government should establish the responsible agency to follow up on their performance and to put the policies into clear and continuous practice. The duties of the government agency included policy setting, budget allocation, community enterprise network building, and business opportunity creation. Furthermore, the accepted leader of organization members should lay the guidelines, set the organizational target, use innovation to develop local wisdom, encourage participation in all sections, and bring techniques to add value to products or services and build competitive advantage.
In respect of the research recommendations, the government should be a facilitator to provide sponsorships in the term of funding or sources of low interest loans for the community enterprise members with less capital. Moreover, the government should continuously hold training programs to develop basic production skills of the community enterprise members and use technology to increase online marketing channels such as online distribution, online payment, and effective online communication systems. Lastly, the government should also use technology to develop new products and services and promote local wisdom knowledge transfer in order to conserve local wisdom identity and enable community enterprises to manage their business successfully.
ปัจจัยที่มีอิทธิพลต่อประสิทธิผลการบริหารจัดการวิสาหกิจชุมชนในภาคกลางของประเทศไทย / Factors affecting effective management of community enterprises in the Central Region of Thailand
Doctor of Philosophy in Management, Siam University, Bangkok, Thailand