Graduate School – MBA (Thai Program)

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Graduate School – MBA (Thai Program)


2015 /2558

  1. Factors Affecting the Decision to Continue Studying Master of Business Management at Siam University
  2. Factors Affecting the Saving Behavior on Life Insurance with Saving Features of People Living in Bangkae District, Bangkok 
  3. Factors Influencing Customer’s Satisfaction on Personal Loan of Government Saving Bank Branch Siriraj 
  4. Satisfaction of Customers towards the Service Krung Thai Bank, Rattanathibet branch, Nonthaburi Province 
  5. Satisfaction to the Service of the Deposit of Government Savings Bank, Wat-Sai Branch 
  6. The Factors Influencing to Purchase in Premium Saving Certificate of Government Savings Bank, Mahatthai Branch 
  7. The Integrated Marketing Communication Affecting Consumers’ Brand Awareness on Korean Cosmetics Brand THE SAEM in Bangkok Metropolitan Area 
  8. The study of servicing “The People Bank Project”of Government Savings Bank, Daokanong Branch
  9. A STUDY OF GRADUATE STUDENT SATISFACTION TOWARDS SERVICE QUALITY OF UNIVERSITIES IN THAILAND 
  10. Attitude of Investors to Invest in Real Estate Condominium in Bangkok.
  11. Bangkok consumer decision-making behaviour for purchasing rice 
  12. Marketing Mix Factors Influencing the Decision Making Condominium Supalai Park of Consumers Ratchaphruek – Phetkasem in Phasi Charoen Bangkok
  13. Role of Entrepreneurship in Future Economic Development of Taiwan
  14. Satisfaction of Customers towards the Service of Tom N Toms Coffee Shop at Victoria Gardens Phetkasem 69 
  15. Satisfaction on the Service of Islamic Bank of Thailand, The Mall-Tapha Branch
  16. Satisfaction towards the Service of Starbucks Coffee Shop at Centralplaza Pinklao
  17. The Study Satisfaction of Client on Thonburi Civil Court Service
  18. Understanding of the Rights and the Benefits of Employee Social Security in Thonburi
  19. A STUDY OF CONSUMER BEHAVIOR FOR CAMBODIA’S MOBILE TELECOMMUNICATION SERVICE 
  20. FACTORS AFFECTING BUYING DECISION OF CUSTOMERS TOWARDS DIETARY SUPPLEMENT FOOD PRODUCTS 
  21. THE ANALAYZING OF TOURISM SITES IN VINH LONG CITY VIETNAM 
  22. BEHAVIORIAL ADVANTAGE IN THE BI-LATERAL TRADE (INDIA AND THAILAND) 
  23. FACTORS AFFECTING THAI WOMEN’S BUYING CLOTHES AT PLATINUM FASHION MALL
  24. Factors Determining “The People Bank Project” Loans of Government Savings Bank, for market Traders in Bangkok
  25. An Analysis of Economic Development and Prospects of Myanmar
  26. AN ANALYSIS OF INVESTMENT IN THE ECONOMIC DEVELOPMENT OF MYANMAR 
  27. Consumer’s Behavior On Fresh Coffee Consumption Of Students At Siam University 
  28. Customer Satisfiction of Yanhee International Hospital Bangkok
  29. Evaluating Myanmar People’s Preferences of Life and Health Insurance Policies of IKBZ Insurance Co., Ltd 
  30. Factors Affecting the Purchasing Decision to Building Material Product of Cementhai Home Mart Shop’s Customers in Bangkok Area
  31. Factors Affecting work motivation of officers in the office of the auditor general of Thailand
  32. Growing ASEAN Markets from a Foreign Business Perspective 
  33. IBBA students perception on service quality towards satisfiction- an application of servperf in the service of the faculty of management science Ubon Ratchathani University
  34. Internal control evaluation government fiscal management information system of the department of local administration Samut Prakan
  35. Satidfiction on the service of Kasekorn Thai Bank ThonBuri Branch
  36. Satisfiction of officials of industrial promotion department with the remote conferenceing via video conference system
  37. Study of the Taxpayers understanding of personal income tax affecting their attitude toward tax payment in Bangkok revenue department area 13, Klong Toei District
  38. THE ANALYSIS OF INTERNATIONAL TOURISM IN YANGON REGION OF MYANMAR
  39. The analysis of the return and risk of investment in commercial bank security 
  40. The study consumer satisfiction of MK suki restaurent at the mall department store, Bangkhae Branch
  41. Role of reserve bank of India in Indian economic development
  42. Contribution of make in India in Indian economy development
  43. Factor influencing consumer satisfiction and impact of return to equity toward 7-eleven store – A case study of Siam University branch
  44. A study of Internatinoal market entery stretegy of Viettel telecom Corporation
  45. Foreign Direct investment and economic growth in Myanmar
  46. A study of business opportunities and investment in Vietnam
  47. The Study of leadership behavior and the factors to make a leader towards the orgazination culture in Thailand
  48. Study marketing factors affecting purchasing behavior of cosmetics via e-commerce of consumer in Bangkok
  49. The marketing factor affecting the purchasing behavior and consumer’s fashion clothing in Chatuchak Weekend Market, Bangkok.
  50. Behavior following information via TrueMove H line official account of the service user True Move H in Bangkok
  51. The factors influencing decision to invest in deposit in Premium saving certificate (PSCs) of Government saving Bank in Bangkhae
  52. Success factors of business enterpreneurs bakery in Phararam 2 area Bangkok
  53. The Analysis of the rate of return and the risks of the investment in the stock of property development and construction section by capital asset pricing model
  54. Marketing mix influencing satisfaction in the purchasing of smart in Bangkok
  55. Factors Influencing Purchasing of BigC Phetchakakeam branch
  56. Factors influencing Thai tourists purchase of goods at the Thai-Malasia border at Sadao District, Songkhla Provience
  57. Marketing Factors Affect the Decision to Purchase life Insurance of Customer in Bangkok
  58. THE FACTORS AFFECTING CONSUMERS DECISION TO PURCHASE CONSTRUCTION PRODUCTS IN NONG KHAEM BANGKOK
  59. Investment in the Lao People’s democratic republic, law and barriers
  60. The Comparative Analysis of the Internet Banking Among Thai Commercial Banks
  61. Application of SERVQUAL Tools to measure quality of services with Commercial Bank- Bank of Ayudhya PCL
  62. Attitudes towards the demand side factors that influence the behavior of bank deposit service “Phrom Phong Branch”
  63. Behabior of food consumption at bar B Q plaza, Central Rama 2
  64. Consumer commitment communicating through social medias to consumer behaviors in Phasi Charoen district
  65. E-Business Strategies and Internet Business Model in Thailand
  66. Employee ‘s Job Satisfaction effect on Organization Commitment
  67. Employee’s Motivation effect on Organization Commitment
  68. Entrepreneur’s Opinion Regarding Online Submission of Corporate Tax Income via the Internetin the Vicinity of Suphanburi Revenue Office
  69. Facility Factors of Homestay affecting on Thai Tourists At Chiangkan Loei
  70. Factor in Preparing the Skills and Adaptability of Accountants to Participate the Asean Economic Community
  71. FACTORS OF ECONOMICS AND ENVIRONMENTAL FACTORS ON SAVINGS ARE RELATED TO BEHAVIOR MANAGING PERSONAL FINANCES OF WORKING PEOPLE IN BANGKOK
  72. Factors that affect the buying choices of fresh food of people in the Lad Phrao, Bangkok
  73. Factors that are Important for Starting Up a Bakery Store on Ratchapruek Road, Phasi Charoen District, Bangkok
  74. Forecasting commercial bank credit in Thailand
  75. Knowledge Development Behaviour and Personal Health Care in The District of Bangkhae
  76. Marketing Mix Factors Affecting Consumer Behavior of Ice Cream Shake Swensen Shop at The Mall Thapra
  77. Marketing promotion affects to the decision of using bank service, housing and family life of government saving bank in Bangkok Yai District
  78. Motivating operation of employees to increasing the efficiency
  79. Motivation Affect on Purchasing Behaviors Saving Label
  80. Motivation in applying for electronic sports (E-sports) Players
  81. Opportunities for new product development of Government saving Bank, Ladkrabang Branch
  82. Selecting factor, using behavior, marketing mix factors and lifestyle affecting decision making on cerdit card usage of people living in Bangkhae District, Bangkok
  83. Service Satisfaction of the cardholder KTC-GSB
  84. Study Behaviour of Deposit Service of The Government Savings Bank Somdej Joaphaya Branch
  85. The Administration of King Chulalongkorn Memorial Hospital effect on the Attitudes towards the hospital’s patients
  86. THE FACTORS AFFECTING TO USE TRAVEL INSURANCE OF ACE INA OVERSEA INSURANCE COMPANY LIMITED
  87. The Factors that Affects deciion making and consumer behavior for using the service at Kasikornbank Plc
  88. The relationship between saving behavior and customer attitide at Government saving bank, Big C Bangpakok Branch, Bangkok
  89. The Study Marketing Development for Tourism of Thai Tourists in Samchuk Market, Supanburi Province
  90. The study of Human Resource Development of Southeast Asia University to improve working performence
  91. Trading in the securities in Phillip Securities (Thailand) Public Company Limited)
  92. Using Online Strategy for Sales Promotion of Used cars of BB Smartcar Company Limited
  93. Wholesale stores management and integrated marketing Communication influencing consumer buying behavior in Phrasamutchedi district, Samutprakarn province
  94. A Study on consumer perception with respect to Dabar Honey a case study on Dabar India Limited
  95. The Model of the international banking sector after the 2007 financial crisis- based on the analysis of the German and international banking sector
  96. The Study of Myanmar Tourism master plan 2013-2020
  97. Measuring customers perceptions of service quality towards eat me restaurent in Silom, Bangkok, Thailand.
  98. What affects the buying decision of a car in Thailand
  99. The study of Banking system and economic development in Myanmar
  100. A study of imports of Thai Electrical products in Myanmar
  101. Factor influencing Chinese consumer decisions to buy condominium in Thailand
  102. A study of instructors decision making styles in MBA english program and BBA english at Siam University
  103. A study of tourism development in a Historical place of Myanmar
  104. Marketing mix affecting the decision making to ourchase iphone 6s of customers in Bang Khae District, Bangkok Metropolition
  105. Marketing Mix Affecting the Decision-Making to Purchase iPhone 6s of Consumers in Bang Khae District, Bangkok Metropolis
  106. The Adaptability of Fruit Exporters in Chiangkhong District,Chaingrai Province Relating to Openning of the Fourth Friendship Bridge
  107. The study of ASEAN business attractiveness with a case study of Myanmar
  108. A Study of the Development of Garment Business in Cambodia
  109. Consumers Behavior of Purchasing Condominium in the Area of Bangkok Transit System-Taksin Extension
  110. Factors influencing toursit loyalty of international graduate studetn, a study of tourist distination in pattaya
  111. Planning Personal Financials Bangkok Life Assurance Public Company Limited
  112. The Ability of Service effect on service provider’s style of logistics company
  113. The Analysis of the Decision of the Chinese Students Studying Thai Language in the Faculty of Humanities and Social Sciences, Bansomdejchaopraya Rajabhat University
  114. The analysis of trade corporation between Thailand and Myanmar
  115. The study of the impact of the tourism affluence on the Thai Economy
  116. Factors affecting using of natural gas NGV for vehicles in Bangkok
  117. Measuring customer perceptions of service quality towards tom in toms coffee shop in Phaya Thai, Bangkok
  118. Leadership style of civil societies in rakhine state, western Myanmar
  119. Marketing mix factors affecting consumer behavior in consuming clean food at dj poom menu restaurent in Bangkok, Thailand
  120. Measuring domestic tourist satisfiction at Cox’s Bazar Sea Beach, Bangladesh
  121. Satisfaction of the People Complacence in Customer Service at Sub-district Administrative Organization Bangyo Phrapadeang Samutprakan
  122. Customers’ Behavior of Thailand Post Company Limited, Samre branch
  123. Factors Related to Working Behavior of Employees of Marathon (Thailand) Co. Ltd
  124. Factors Influencing Buying Decision Traditional Trade in Khet Nongkhaem, Bangkok
  125. MARKETING MIX FACTORS AFFECTING THE SERVICE UTILIZATION BEHAVIORS AT DOI CHANG FRESH COFFEE SHOP IN PAK KRET DISTRICT, NONTHABURI
  126. The Study Behavior and Satisfaction of Customers of Shabushi Buffet at Seacon Bangkae
  127. The Study of Consumer’s Satisfaction of MK Suki Restaurant at Central WestGate
  128. Benefit of Total Quality Management (TQM) in Novotel Bangkok Platinum Hotel and Its Effects on Hotel Performance
  129. Exploring Service Quality that Impact to Customer Satisfaction in Salil Hotel Sukhumvit – Soi Thonglor 1 Bangkok
  130. A Study of Customer Satisfaction and Customers Loyalty of Sule Shangri-La, Yangon
  131. A STUDY OF FACTORS AFFECTING RICE SECTOR IN CAMBODIA IN 2000- 2013
  132. Assessment of the expected and perceived service quality in Groupage Cargo shipping management in the Pratunam area of Bangkok Thailand
  133. Client-s Satisfaction of Loans Service Given by Bank for Agriculture and Agricultural Cooperatives in Phasi Charoen Branch Bangkok
  134. Ethical Issues in International Business-Making Ethical Decisions
  135. Factors affecting the decision to eat Bar-B-Q Plaza in Bangkok Area
  136. Factors effecting decision making of foreign visitors to Angkor wat temple in Cambodia
  137. Factors influencing the decision to use artificial turf football field in the area of consumer in Phasi Charoen
  138. Factors that Influence the Consumers Behavior to Apply for Membership of a Fitness Center in BangKhae
  139. Influential Success Factors for SMEs of Thailand in the Digital Economy
  140. Lecturing International students on applied persuasive techniques for International business management (in an effort to boost economic competence in Thailand)
  141. Opportunities and Challenges of China after CNY Internationalization
  142. Satisfaction of Customers towards the Service ofStarbucks Coffee Shop at Victoria Gardens Phetkasem 69
  143. Service Quality management in Talingchan floating market, Bangkok
  144. Services Marketing Mix Factors Affection Decision For Residential Rental In Ratchadapisek Area Bangkok
  145. The analysis of Cambodian migration management
  146. The analysis of the attractiveness of China in International business
  147. The Factor of Marketing Mix effect on purchasing decision of ready drinking
  148. The factor of Marketing Mix effect on purchasing desions to Dietary supplement in The media social network in Phasi Charoen Distract
  149. The factors to decision to purchase the winning a special savings of the government saving bank, Nakhonprathom province
  150. The impact of foreign direct investment on the economic growth in Vietnam
  151. The study of change management, the Finnish point of view and experiences
  152. The Study of Export and Growth of the Thai Economy
  153. The Study of Huawei Mobile Phone Marketing Strategy that Impacts Customer
  154. The study of MPT-s marketing strategy in Myanmar
  155. The study of SME’s contribution of Myanmar’s economic development
  156. The Study Satisfaction of Customers Towards the Service at Banana Leaf Restaurant, Central Rama 3
  157. a study of financial sectors of Nepal and its role in economic growth
  158. a study of foreign direct investment in textile and garment industries in Cambodia
  159. a study of impacts of the china asean cooperation framework to the cultural industry development of Guangxi
  160. a study of tourism potential in Battambang province Cambodia
  161. analysis of hotel and tourism in Yangon
  162. behaviors of consumers using gasohol in private cars
  163. brand awareness and brand trust affacting brand loyalty in car insurance of customer of dhipaya insurance public co ltd
  164. corporate image of SCG affecting the purchase of SCG product and services in Bangkok
  165. customer satisfaction in using GSB internet banking of government saving bank the mall thapra branch
  166. customers behavior of savoey restaurant at central westgate department store
  167. factors affecting demand for personnel master degree study of private companies in Bangrak,Bangkok
  168. factors influencing guinea consumers to shop online
  169. factors of production affecting behavior of buying jewelry customer in jewelry trade center
  170. factors of production to enhancement of garment for exports in Bangkok
  171. marketing mix affecting on behavior purchasing online product of employees Bangkok entertainment company limited
  172. motivation and satisfaction of Asian and European MBA students at Siam university
  173. motivation in performance of Sampran riverside hotel officers
  174. the analysis of trade liberalization of Vietnam with asean
  175. the behavior and factors affect saving for after retirement of people in Bangkok
  176. the marketing mix affecting the use of service of air asia airline
  177. the motivation of tourists visitong thai temple case study in watprayurawongsawas Bangkok Thailand
  178. the opportunity of tourism investment a case study of hotel business in luangprabang district lao peoples democratic
  179. the study of exploring Myanmar’s current international business potential for FDI
  180. A comparative study of online and offline consumer shopping perceived risk in clothing Lina-You
  181. A study of performance appraisal system of construction project botpos Fan-Yang
  182. A study of the factors influencing consumer behavior in the pet cafe business_Sawitta
  183. An empirical study considering factors influencing employee turnover on the HRD of China’s PFMC Bohui Chu
  184. Analysis of innovative factors and customer preferences in leisure industry Disneyland and Universal Studios_Lingyu-Yue
  185. Analysis on the evaluation index of the core competitiveness of china commercial banks Xia-Wang
  186. Behavior and satisfaction of customer towards the service at Central Plaza Rama-2_Naraphon
  187. Customer billing behavior of corrugated carton industrial factory in Bangkok_Rodsarita
  188. Customer’s behavior of the pizza company restaurant at the mall Bangkae department store_Nutcha
  189. Customer’s satisfaction with weibo Honglian Wei
  190. Effects of different leadership styles on employee satisfaction_Yunpeng-Zhang
  191. Empirical research of consumer trust mechanism based on household appliances industry in China_Ying-Zhou
  192. Factors affecting on the servicing satisfaction of jo hairtex beauty salon in Khet-Nong khaem_Tanapat
  193. Factors affecting satisfaction of servicing food court at central plaza westgate department store_Chutima
  194. Factors and investment behavior in equity fund empirical evidence in the economic zone of lumbini_Sakkachai
  195. Factors consumer’s behavior  in buying srichand TLS powder in Chantaburi_Nuengthidak
  196. Financial behavior of employee of minor global solution Co Ltd_Sirikul
  197. Indian restaurant in Thailand_Md. AshrafulAlamRana
  198. Marketing factors affecting on buying decision Lumpini Park Pinklao_Komchai
  199. Marketing mix factors affecting service decision of optical shop in Sathorn area_Pitipat
  200. Medical software company sales incentive study case study on medex_Haiyan-Zhang
  201. National heritage and development of tourism in Cambodia_Viseth-He
  202. NBA chinese marketing strategic analysis_Xiao-li
  203. Research of influence of consumer behavioral momentum and human factors on functional beverage Coca-Cola_Jie-Zhang
  204. Research on managerial power internal control and enterprises RD investment_Guan-Yunxin
  205. Service quality affecting the customer loyalty of Krungthai Bank Chatuchak Area_Tanin
  206. Service rendered by absornsawan temple for buddhists_Phramaha Thammalak
  207. Strategic development of sustainable and value creation of small and medium sized enterprises_Haijiao Cui
  208. Study on multinational company regional headquarters_Wu-Peng
  209. Studying on MBA course of Thailand in Chinese market_Tong Wei
  210. The analysis of human reserources management in Nigerian public sectors_Okaforbuchichristopher
  211. The analysis of taobao c2c e-commerce marketing strategy_Yunxiu-Liu
  212. The correlation analysis of free cash flow investment spending and enterprise value_Yan-Wang
  213. The customer behavior for recognizance car loan service of Kiatnakin Bank_Chombongkod
  214. The factors affecting customer satisfaction and behavioral intentions in Vietnam_Tramvh
  215. The marketing mix factors affecting on the service of outbound travel agency one world tour and travel co. Ltd._Arthit
  216. The research and analysis of Huaweis integrated MGNT model_Yu-bai
  217. The study of consumer behavior in buying chicken parts in Seri market Phuttamonthon sai-5_Wimonrat
  218. Tourism development in Sihanoukville province Cambodia_Thach-Phe
  219. What really make difference for international business students at Siam University_Ntsah-ns-Alex
  220. Analysis financial efficiency of Sahasermsub Steel Co. Ltd.


2016 /2559

  1. A STUDY OF CUSTOMERS SATISFACTION IN SERVICE QUALITY TOWARDS KANDAWGYI PALACE HOTEL-YANGON, MYANMAR_E MaungMaung
  2. Attitude has Effect with the Superstition Business in Social Network of Population at Bangbon District Bangkok_Chayanis
  3. Attitude of Facebook-s members toward Dating Website with High Security System_Puraya
  4. Correlation between Marketing Mix and Customer Selective Behavior of Convenience Store in Phasi Charoen Bangkok_Natapat
  5. EMPLOYEE SATISFACTION AFFECTING EMPLOYEE ENGAGEMENT OF ALLIANZ AYUDHYA INSURANCE PCL_Nusara
  6. Factors Affecting Purchase Decision Behavior in Online Shopping _A Case Study of Customers in Thonburi Area_Pongsakorn
  7. Factors Influencing Employee Resignation of Thai Turbo – Generator Company Limited_Jeerawan
  8. Financial Strategy Influencing Retail Entrepreneurs Performance at Chatuchak Market_Saowaluck
  9. IMC Factors Influencing Purchase Decisions in Karmarts Products at Beautrium Shop Siam Square Branch_Siriluk
  10. MARKETING MIXES FACTORS INFLUENCING ADIDAS SHOES BUYING BEHAVIORS IN ADIDAS MARKET THAILAND FACEBOOK GROUP_Nuttpol
  11. Relationship between Org Strategic and Satisfaction of the Employees(Case study-Crowne Plaza Bangkok Lumpini Park Hotel)_Wanida
  12. RESEARCH ON FINANCIAL RISK ASSESSMENT OF METAL PACKAGING ENTERPRISES(CASE STUDY ON CHINA ALUMINUM CANS COMPANY)_YalanLuo
  13. The Importance and Necessity for Thais to Undertake Life Assurance_Jennet
  14. The Job Satisfaction of Employees in Bang Pli Industrial Estate, Samudprakarn_Jaran
  15. THE KNOWLEDGE OF THE ACCOUNTANT AFFECTING ACCOUNTING STD IAS 16 LAND-BUILDING-EQUIPMENT AT JWS INTER-L_Natatorn
  16. THE STANDARD OPERATION OF FINANCIAL REPORT AT JWS INTERNATIONAL CO LTD_Sirirak
  17. A STUDY OF CUSTOMERS SATISFACTION IN SERVICE QUALITY TOWARDS KANDAWGYI PALACE HOTEL, YANGON, MYANMAR
  18. A STUDY OF ECONOMICS, POLITICAL AND ENVIROMENT FACTORS AFFECTING TOURISM DEVELOPMENT IN MYANMAR
  19. AN ANALYSIS OF ECONOMIC, LEGAL AND TECHNOLOGICAL FACTORS AFFECTING HOTEL OCCUPANCY RATES IN MANDALAY, MYANMAR
  20. AN EMPIRICAL ANALYSIS OF THE FACTORS SELECTED ON MEDICAL TOURISM IN THAILAND
  21. AN EXPLORATION OF RELATIONSHIPS AMONG SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN HELATHCARE SECTOR IN YANGON, MYANMAR
  22. CHALLENGES FACING HUMAN RESOURCES SUCCESSION PLANNING IN THE PHILIPPINE WORK ORGANIZATIONS
  23. CUSTOMER SATISFACTION ON KFC COMPANY IN CAMBODIA
  24. Decision to Use the Service in Thonglor International Pet Hospital Rama 9 Bangkok
  25. DISCUSSION ON THE INNOVATION OF CHINESE URBAN REAL ESTATE PROJECT – HOME PLUS WORK PARK CONSTRUCTION
  26. Marketing Mixed Factors Affecting to the Sport Wear’s Purchasing Behavior
  27. MARKETING RESEARCH A STUDY ON COMPPENSATION MANAGEMENT OF XCL
  28. MARKETING RESEARCH A STUDY ON MODERATING EFFECT OF IWOM (INTERNET WORD OF MOUTH) ON CHINESE MOVIE BOX OFFICE AND ITS INFLUENCING FACTORS
  29. MARKETING RESEARCH HOLLYWOOD FILM INDUSTRY MARKETING ANALYSIS
  30. MARKETING RESEARCH ON LOGISTICS ENTERPRISE STRATEGIC MANAGEMENT UNDER E-COMMERCE ENVIRONMENT
  31. MARKETING RESEARCH THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER PURCHASING BEHAVIOR
  32. Research on Cultural Integration Strategy in Cross – border mergers and acquisitions
  33. RESEARCH ON INTERNET MARKETING MODELS OF AGRICULTURAL PRODUCTION BASES IN CHINA—A CASE STUDY OF FUHE AGRICULTURAL COMPANY
  34. RESEARCH ON STRATEGIES FOR IMPROVEMENT OF COMPANY D’EMPLOYEE LOYALTY
  35. RESEARCH ON THE IMPACT OF SOCIAL RESPONSIBILITY ON ECONOMIC PERFORMANCE OF LISTED TOURISM COMPANIES IN CHINA
  36. Research on Willingness and Satisfaction of Chinese Tourists Travel to Thailand
  37. THE KEY SUCCESS FACTORS TOWARDS ENGLISH SPEAKING SKILLS OF SECONDARY SCHOOL STUDENTS IN BANGKOK, THAILAND
  38. THE ORDERLY DEVELOPMENT OF E-SPORT LIVESTREAMING INDUSTRY
  39. Buying Behavior for Canned Fish of Consumers in Tesco Lotus Rama2 Bang Khun Thian Bangkok_ChayaponM
  40. CONSUMER BEHAVIOR IN CONVENIENCE STORES IN LOUANGPRABANG LAOS PDR_Sengphet
  41. Factors Affecting the Performance of Teachers and Educational Personnel in Pateeppleepol Technology College_ChatS
  42. Brand Image has Influencing Car Buying Intention of Customer in Bangkok_NutthakanT
  43. Marketing Mix Factors Influencing Customer Purchasing Decision for Canned Coffee in Bangkok_PattiraP
  44. Behavior and OnlinePurchase Decision of UStudents in Faculty of EducationSilpakorn U-Sanamchandra Campus_LiliHuang
  45. Attitude has Effect with the Superstition Business in Social Network of Population at Bangbon District Bangkok_Chayanis
  46. Attitude of Facebook-s members toward Dating Website with High Security System_Puraya
  47. Correlation between Marketing Mix and Customer Selective Behavior of Convenience Store in Phasi Charoen Bangkok_Natapat
  48. EMPLOYEE SATISFACTION AFFECTING EMPLOYEE ENGAGEMENT OF ALLIANZ AYUDHYA INSURANCE PCL_Nusara
  49. Factors Affecting Purchase Decision Behavior in Online Shopping _A Case Study of Customers in Thonburi Area_Pongsakorn
  50. Factors Influencing Employee Resignation of Thai Turbo – Generator Company Limited_Jeerawan
  51. Financial Strategy Influencing Retail Entrepreneurs Performance at Chatuchak Market_Saowaluck
  52. IMC Factors Influencing Purchase Decisions in Karmarts Products at Beautrium Shop Siam Square Branch_Siriluk
  53. MARKETING MIXES FACTORS INFLUENCING ADIDAS SHOES BUYING BEHAVIORS IN ADIDAS MARKET THAILAND FACEBOOK GROUP_Nuttpol
  54. Relationship between Org Strategic and Satisfaction of the Employees(Case study-Crowne Plaza Bangkok Lumpini Park Hotel)_Wanida
  55. RESEARCH ON FINANCIAL RISK ASSESSMENT OF METAL PACKAGING ENTERPRISES(CASE STUDY ON CHINA ALUMINUM CANS COMPANY)_YalanLuo
  56. The Importance and Necessity for Thais to Undertake Life Assurance_Jennet
  57. The Job Satisfaction of Employees in Bang Pli Industrial Estate, Samudprakarn_Jaran
  58. THE KNOWLEDGE OF THE ACCOUNTANT AFFECTING ACCOUNTING STD IAS 16 LAND-BUILDING-EQUIPMENT AT JWS INTER-L_Natatorn
  59. THE STANDARD OPERATION OF FINANCIAL REPORT AT JWS INTERNATIONAL CO LTD_Sirirak
  60. Complacency the choice in credit service of Government Savings Bank Bang Khae Branch_Siriporn
  61. Factors that Influencing Decision Making of Purchasing for U.H.T Milk in Bangkok_Jedsada
  62. Factor Staffing needs Affecting Organizational Commitment of Employees Starbucks Coffee Shop in Bangkok_Nuttaphong
  63. Factors relating to behavior of consumer in choosing cafe Amazon in PTT gas stations Bang Khae district_Kanchana
  64. Behavior and satisfaction of customer towars the services of the Luxury clinic at Seacon Square Srinakarin_Kusuma
  65. THE STUDY OF CUSTOMERS- BEHAVIOR AND SATISFACTION TOWARDS NIKUYA JAPANESE BBQ BUFFET REST-SEACON BANGKAE_Mayarust
  66. Perception, Brand Image, Service Quality and Purchase Intention Of Consumers to Use CIMB Thai Credit Card in Bangkok_Jitlada
  67. Factors Affecting Purchasing Decision of Premium Saving Certificate (Psc) of GSB Yutitham Branch _Kannichaphat
  68. The Relationship Between Transformational Leadership Org. Culture & KM Effectiveness of Thai Garment Export Samut Sakhon_Rattikan
  69. Perception Quality of V.P. Products Supply Co., Ltd_Charinratn
  70. The Study Of Behavior And Satisfaction In Consuming Kyoho Oishi Green Tea,Khet At Thanyaburi _Pataravadee
  71. Customer’s Satisfaction of Kerry Express Company Limited service in Nong Kham area_Nirvit
  72. SHOE BUYING BEHAVIOR THROUGH ELECTRONIC COMMERCE STUDENTS OF SECONDARY WATSING SCHOOL_Ammara
  73. Marketing Factors Affecting Buying Behavior Books in SE-ED Book Center Central Rama 2_Dejburin
  74. Factors influencing shares saving plan of investor in digital economy_Acharate
  75. Financial Planning for Retirement of Navy Officials in The Naval Internal Audit Office_Weerachai
  76. Buying Decision The Viriyah car Insurance Company Limited at The Mall Bangkae Branch_Sarunporn
  77. Factors Influencing Decision Making in Selecting KIDO daycare service -Charoen Nakorn 14_Kamolluck
  78. Customer-s Satisfaction of Hachiban Ramen Restaurant at The Mall Department Store, Bangkae Branch_Sutanad
  79. Behavior and Satisfaction of Customer towards the Service at Central Rama 2_Naraphon
  80. The Analysis of Cost and Financial Return of Buriram Sugar PCL_Supachat
  81. Service Quality Effecting Customer Decision to Use the Service of Gelatoni by Black Canyon at Cen. Pinklao_Natpacha
  82. Factors that Affect Decision Behavior in Choosing Taxi Garages of Taxi Drivers in Bang Kae, Bangkok_Komsit
  83. Organizational commitment of employees at Siriraj Piyamaharajkarun hospital_Dawini
  84. Behavior and buying decisions of bicycle consumer in Khlong San district_Danucha
  85. Consumer Behavior in Searching for Domestic Tourism Information via Internet_Niphada
  86. Characteristics Leadership of Executive Affect Engagement in the Org of Private Enterprise Employees in Bangkok_Prattana

2017 /2560

  1. Factors of OrgCulture WorkAtmosphere and OrgLoyalty Affecting Work of Employees SKJPlastic CoLtd_Showalit
  2. The Study of Customers Satisfaction in Service of Burger King The Bright branch Rama II_Wisit
  3. Study details the behavior of retail investors in the Stock Exchange of Thailand in Bangkok_Purachai
  4. Factors affecting the level of organizational commitment of private enterprises in Bangkok_Phuwaphon
  5. The Influential Elements Toward Financial Saving Plan Before Retirement for Teachers of Anuban Nonthaburi School_Pure
  6. The Influence of Restaurant Advertising on Online Social Network to Consumer Response Process
  7. Factors Affecting Line Stickers Buying Decision of Southeast Asia University
  8. Factors Affecting Line Stickers Buying Decision of Southeast Asia University
  9. FACTORS AFFECTING PURCHASING DECISIONS OF SECOND HAND CAR OF S.C. SUPER CAR CO., LTD.
  10. Marketing factors influencing the decision to use The Mall Bangkae shopping mall
  11. Spending Behaviors of Mynmar Workers in Chomthong Bangkok
  12. The Factors of Marketing Mix has Influence to Customer’s Purchasing Decision Townhome in Nontaburi
  13. Behvior and buying decisions of bicycle consumer in Khlong San district
  14. The Relationship between The Saving Plan Behavior and Saving Plan for Retirement A Case Study of The Steel Public Company Limited
  15. Marketing Mix affecting to buffet of Customers at Silom Road
  16. THE KNOWLEDGE UNDERSTANDING OF THE ACCOUNTANT AFFECTING ACCOUNTING STANDARD IAS 16 LAND, BUILDING AND EQUIPMENT AT JWS INTERNATIONAL CO., LTD
  17. THE STANDARD OPERATION OF FINANCIAL REPORT AT JWS INTERNATIONAL CO.,LTD.
  18. ROLE OF SOCIAL CAPITAL IN THE CAREER ADVANCEMENT OF YOUNG BUSINESS GRADUATES IN CHINA
  19. Transformation of Efficiency Driven to Innovation Driven Economy of China
  20. STRENGTHEN BANGLADESH ECONOMIC GROWTH & EMPLOYMENT THROUGH TRAVEL & TOURISM CAPITAL INVESTMENT AND VISITOR EXPORT
  21. A Study of Trading Relationship Between Guangxi, China and Thailand
  22. Marketing Strategy Implementation for The Purpose of Foreign Students Recruitment to the University of Yangon
  23. The Analysis of Starbucks Marketing Strategy in China
  24. A STUDY OF GUEST SATISFACTION TOWARD SERVICE QUALITY OF HOTEL INDUSTRY IN YANGON, MYANMAR
  25. A Language Barrier Analysis of English A Case of Novotel Staff at Platinum
  26. Consumer Preference for Samsung Mobile Phone in Bangkok
  27. Impact of Organization Culture on Job Satisfaction at Dhaka Wasa
  28. IS THERE A BUBBLE IN THE GERMAN REAL ESTATE MARKET
  29. FINANCING OPTIONS FOR RESIDENTIAL REAL ESTATE


30. Marketing Mix factors affecting to international tourists decision making on 5-stars hotel selection in Bangkok Case Studay Shangri-la Hotel Bangkok

Abstract

The purpose of this research was to investigate the influence of Marketing Mix factors affecting international tourists’ decision making on 5-star hotel selection in Bangkok: Case Study Shangri-la Hotel Bangkok to study behavior of international tourists and to compare opinions on Marketing Mix factors affecting international tourists’ decision making on 5-star hotel selection in Bangkok: Case Study Shangri-la Hotel Bangkok. Two hundred eighty subjects international tourists responded to a survey tool through the quality of the tool. Data was analyzed statistically in terms of Frequency, Percentage, Mean, Standard Deviation, T-test and One-way Analysis of Variance, and if differences were found, the differences in pair were later analyzed by LSD method.

Results
1. The opinion of respondents on Marketing Mix factors affecting international tourists’ decision making on 5-star hotel selection in Bangkok: Case Study Shangri-la Hotel Bangkok was ranked at the highest level in terms of Physical Evidence (x ̅ = 4.83) Process (x ̅ = 4.65) Product (x ̅ = 4.60) Place (x ̅ = 4.53) People (x ̅ = 4.53) except, Promotion (x ̅ = 4.48) and Price (x ̅ = 4.42) were ranked in high level.
2. Respondents had traveled to Bangkok 1 – 2 times and the period of stay was around 4 – 7 days. The main purpose of visiting was traveling for leisure. The majority choose weekdays for traveling with friends or colleagues. The internet was a main source to searching in.
3. Respondents of different genders had indifferent opinions on Shangri-la Hotel Bangkok at the 0.05 statistically significance level.
4. Respondents of different residential countries had different opinions on Shangri-la Hotel Bangkok at the 0.05 statistically significance level.

By Mr. Peerawat Samutsin / Degree : Master of Business Administration / Major : General Management / Advisor Vijit Supinit (Ph.D.)

31. Buying Decision for Sport Shoes of Bangkok Rubber Public Company

Abstract

        The purpose of this research was to explore the personal factors for the buying decision of sport shoes by employees of Bangkok Rubber Public Company Limited, to study the usage behavior of sport shoes by employees of Bangkok Rubber Public Company Limited, to study the buying decision of sport shoes by employees of Bangkok Rubber Public Company Limited, to compare between the personal factors and buying decision behavior of sport shoes by employees Bangkok Rubber Public Company Limited and to study the relationship between the usage behavior and buying decision of sport shoes of employees at Bangkok Rubber Public Company Limited. The samples used for this study are 400 samples from people who worked for Bangkok Rubber Public Company Limited. Questionnaires were used to collect data an the data was analyzed as frequency, percentage, mean, and standard deviation. For hypothesis testing was used one-way analysis of variance, F-test and Chi-Square.
The results of the study showed that employees of’Bangkok Rubber Public Company Limited who purchase the sport shoes were male, aged between 21-30 years old, holding a bachelor’s degree and earned between 10,001- 20,000 Baht. The usage behavior of the sport shoes of employees from Bangkok Rubber Public Company Limited found that the usage frequency was 2-3 times per week. The use of sport shoes under the trademark was mainly Nike. The people who influenced the buying of sport shoes were you. In addition, the researcher found that the buying decision of sport shoes by employees of Bangkok Rubber Public Company Limited overall was a high level. The most level of buying decision was the need of using sport shoe. The second was the shoes’ price, and the lowest level of buying decision was the new innovation of sport shoes and the least importance of buying decision sport shoes of employees of Bangkok Rubber Public Company Limited was the new innovation of sport shoes, the company should continue to develop the innovation of sport shoes in order to meet the need of sport shoes users.
For hypothesis testing revealed that the comparison of the difference of the personal factors affecting the buying decision of sport shoes of employees of Bangkok Rubber Public Company Limited and the usage behavior of sport shoes related to the buying decision sport shoes of employees of Bangkok Rubber Public Company Limited.

By Mr. Wongsatorn Leewattanaporn Degree / Master of Business Administration Major / Advisor : Dr.Vijit Supinit

32. Factors Affecting the Working Efficiency of Subsrithai Document Storage Services Center

Abstract

          The objective of this research was to study factors affecting the work effectiveness of employees of Document Storage Department at Sub Sri Thai Public Company Limited. A questionnaire was used as the research instrument to collect data. The population and sample included 176 employees of Document Storage Department at Sub Sri Thai Public Company Limited. The results of this research showed as follows:
1.In terms of personal factors, it was found that the sample mostly consisted of males; those aged between 21-30 years; those graduated with below bachelor’s degree; those worked as employee; those earned salary (excluding OT) of 8,001-10,000 baht per month; those worked under Document Storage Department; and those worked as staff.
2. Overall, the sample had moderate level of opinion towards work-related factors. Work achievement, roles and responsibility, and motivation were at high level. Compensation (salary and OT) and welfare, rules and regulation, work environment, performance evaluation were at moderate levels.
3. Overall, the sample had moderate level of opinion towards work effectiveness. Punctuality was at high level. Work accuracy and objective achievement were at moderate levels.
4. Personal factor of employee include Overall, the sample with different gender, type of employees, and monthly income (excluding OT) had different opinion towards work-related factors with statistical significance level of .05.
5. Overall, work factor was highly positively related to work effectiveness with statistical significance level of .05.

By Mr.Chokchai Vandee /Degree : Master of Business Administration Major/  Major : Marketing And General Management / Advisor : Dr.Vijit Supinit

33. Employees’s Satisfaction on Operating of SPS Medical Company Limited

Abstract

The purpose of this research aims for: (1) study individual factors on employees of SPS Medical Company Limited and (2) study employees’ satisfaction of SPS Medical Company Limited. The research was conducted by representative sample of around 125 persons. Data was collected by using questionnaire, frequency, percentage, mean, standard deviation, One-way Anova: f-test and Least Significant Difference: LSD for hypothesis testing.
The finding research was: majority of answerers were female average age between 21-29 years old, who has completed their education in Bachelor Degree, average income 15,001-20,000 per month, marital status was married and average work experienced 1-5 years. In addition, the research found that: Employees’ satisfaction on operating of SPS Medical Company Limited in overall had satisfaction in high level that is to say: (1) return, (2) social characteristics, (3) communication, (4) environment, (5) workplace, (6) security, (7) wage, (8) job description, (9) command, (10) promotion.
In hypothesis testing found that employees of SPS Medical Company Limited differed in status and experience they were similar on operation satisfaction in overall and aspect. Furthermore, employees of SPS Medical Company Limited differed in gender, age, education and income they also differed on operation satisfaction in overall and aspect for the level of statistical significance 0.05.
Employees of SPS Medical Company Limited had operation satisfaction least in promotion. Either company should be additional more training skill related field for work, to give the scholarship or visiting at abroad. Moreover, training in relate field for improve employees skill and work opportunity for them.

Researcher : Mr. Chanon Thesnok / Degree : Master of Business Administration / Major : Human Resources Management / Advisor : Vichit Supinit (Ph.D.)

Abstract

The objectives of the research are to study the conditions of the factor that influent the decision to use the service of Toyota Center at Empire branch, Bangbon. The basic study on demography which affects the decision of the buyers to purchase “Fortuner” Toyota car and the study on the market composition factors in relation with the decision of the customers to purchase “Fortuner” Toyota car brand at Empire branch, Bangbon. By mean of questionnaire to 100 customers who receive the service from the branch, from the study on the factors in decision making to purchase “Fortuner” Toyota car from Empire branch, Bangbon, the researcher summarizes as; for the reputation and reliability, the decision to purchase “Fortuner” Toyota car at Empire branch, Bangbon found mostly on the reputation in the Customer Care. As for the prices, mostly found the decision to purchase the car is from the service fees and other expenses rate setting as clearly stated in the leaflets and other related documents. On the environment and place, the decision to purchase “Fortuner” Toyota car from Empire branch, Bangbon is mostly found in parking lot availability. On the service of the staffs, the decision to purchase “Fortuner” Toyota car from Empire branch, Bangbon is mostly found the staffs provide friendly and warm welcome. On the car quality, the decision to purchase “Fortuner” Toyota car from Empire branch, Bangbon is mostly found in the interior design of the passenger chamber which is beautiful and lofty. On the marketing promotion is mostly found in free gift promotions, discounts and extra gifts in special days per particular occasions such as car purchase on birthday, New Year or personal important day.

From the study on the factors in making decision to purchase “Fortuner” Toyota car from Empire branch, Bangbon, the researcher would recommend that the next study on the factors in making decision of the consumers to purchase “Fortuner” Toyota car should be carried out at other showrooms or in other territories and provinces in Thailand as well. The study should be on the factors in making decision to purchase the car subdividing into particular types and models of the car to provide more varieties and to study the results and compare the similar or different factors to enable the businessmen in further developing and adjusting their car selling styles and methods. And there should be an addition study on the aftersale and car using satisfactory including the services of the Service Center after receiving the car in order to enable the businessmen in using the information to further set their working plans.

Keyword : Private car, purchase, decision.

35. Marketing Mix Factors Affecting the Decision to Rent a Vending Space of Vendors in Open-Air Market in Bangkok Area

Abstract

This research study is aimed at exploring the marketing mix factors affecting the decision to rent a vending space of vendors in flea markets in Bangkok area. A total of 400 vendors are selected by random sampling for infinite population method. A set of questionnaires are employed as a data collection tool. The statistical analysis tools utilized are Frequency, Percentage, Mean, and Standard Deviation. The hypothesis is tested using t-test and One-Way ANOVA (F – test).
The findings indicate that the majority of the correspondents are male high school graduates. Their ages range 20 – 30 years old. The marital status is single. Their monthly income range 10,001– 20,000 baht. The correspondents have been operating the business for 2 – 5 years. In terms of marketing mix factors influencing the decision to rent a vending space, Price plays the most significant role ( = 4.59), followed by Physical Evidence/Environment and Presentation ( = 4.58), Promotion ( = 4.57), People ( = 4.52), Place ( = 4.48), Process ( = 4.47), and Product ( = 4.36), respectively. In terms of the decision to rent a vending space, the majority of the correspondents opt for a vending space with the sizing between 5 – 10 square meters. They mostly prefer daily renting. The capital investment ranges 5,001 – 10,000 baht. A vending space is for food and beverage stall.
The test of hypothesis signifies that overall, different personal factors and marketing mix factors affect the decision to rent a vending space of vendors in open-air markets in Bangkok area at the statistical significance of 0.05.
Price factor is the initial factor in which vendors prioritize since it plays the role of direct cost. It depends of the cost of goods for sell whether the shop will post a lot of profits or not. For that reason, the landlord must be reasonable in setting up a renting price for vending space. The landlord is advised to consider the location and the competitor, which will also allow vendors to decide to rent a vending space more easily.

Keywords: Marketing Mix Factors, Trader, Open-Air Market

Author : Ms. Kanphitcha Traimanee
Major : Marketing Management
Independent Study Advisor : Assoc. Prof. Dr. Jomphong Mongkhonvanit

36. Integrated Marketing Communications of The Insurance Industry That Influences Consumers' Decision to Buy Life Insurance in Bangkok

Abstract

The purpose of this study is to examine the approaches of integrated marketing communications in the insurance industry influencing consumers’ decision to buy life insurance in Bangkok. A total of 400 insured are selected by random sampling for infinite population method. A set of questionnaires are employed as a data collection tool.  The analyses of data are conducted by statistical frameworks: frequency, percentage, mean, and standard deviation. The researcher applies t-test and One Way ANOVA (F – test) in hypothesis testing.

The findings imply that the majority of the correspondents are married females aged between 20-30 years old who hold at least Bachelor’s Degree. The correspondents are private company employees with an average monthly income ranging 20,001–30,000 baht respectively. In terms of the approaches of integrated marketing communications in the insurance industry influencing consumers’ decision to buy life insurance in Bangkok, direct marketing is projected as the most significant approach (x̄ 4.43), advertising ranks second (x̄ 4.36), followed by personal selling (x̄ 4.34), sales promotion (x̄ 4.22), and public relations (x̄ 3.99), respectively. In the matter of consumers’ decision to buy life insurance, the results indicate that the majority of the correspondents prefer to purchase savings insurance plans. The initial face amount ranges 100,001 – 500,000 baht. The value of life insurance premiums ranges 10,001 – 20,000 per policy. The correspondents purchase life insurance product once or twice a year. The influencer in decision-making process of buying life insurance is the insurance sales agent.

 The hypothesis-testing results signify that — overall — personal factors and the integrated marketing communication approaches in the insurance industry differently affect consumers’ decision to buy life insurance in Bangkok at a level of statistical significance of 0.05.

The approaches of integrated marketing communications play the most important role in consumer decision-making processes. Therefore, the insurers are advised to develop the most effective direct marketing strategies which can serve directly at the point of full customers’ satisfaction.

 

            Keywords: Integrated Marketing Communications, Buy Decision, Insurance Industry

Author : Ms. Hathaichanok Chanutrutipun
Major : Finance and Banking
Independent Study Advisor : Assoc. Prof. Dr. Jomphong Mongkhonvanit

37. Relationships Between Personal Variables and Job Choice Motivators of People in BANGKAE Area

Abstract

This study is to examine relationships between personal variables and job choice motivators of people in BANGKAE area to have for employee to find a suitable person for employment. The samples were collected with questionnaire for 3 months target group at BANGKAE area. This research used quantitative study and survey, to collect data from 430 samples. Independent variables used in the study were sex, age, monthly income of the family, parental occupation, education and level experience. Dependent variables used in the study were the incentive to choose the job, such as compensation, welfare, work environment, workplace, reputation and Job opportunities. The statistics used in the data analysis were statistic, frequency, percentage, one-way analysis of variance, t-test.
The results indicated that work experience and family wealth, was high impact on job selection. This study suggest to select people who have a little job move or have a long working period and similar jobs.

Researcher : Mr.Maroot Sirikuntamat
Degree : Master of Business Administration
Major : International Business
Advisor : Assoc.Prof.Dr.Jomphong Mongkhonvanit

38. Factors influencing gold imports for sale of gold traders residing in Bangkok.

Abstract

The objective of this study is to explore the factors influencing gold imports for sale of gold traders in Bangkok. A total sample chosen by simple random sampling method consists of 200 gold traders residing in Bangkok area. A set of questionnaires is developed as a data collection tool. The analysis of data is conducted using statistical analysis tools: Frequency, Percentage, Mean, and Standard Deviation. One Way ANOVA (F – test) and Chi-Square are applied to test the hypothesis.
The findings report that the majority of the correspondents possess the authorized capital of between 151 – 200 million baht. They have been running their business for 6 – 10 years. The annual income generated range 51 – 100 million baht per year. The number of customers range 101 – 200 people respectively. On the scope of gold imports for sale of gold traders in Bangkok, the correspondents import 25 kilograms of gold per one delivery. The imported gold types are gold bars, gold jewelries, and gold coins. The purchase value per order is less than or equal to fifty million baht. The purchase order is made monthly. In terms of the average score regarding the significance of business environment factors affecting gold imports for sale of gold traders residing in Bangkok area, Economic Factor plays the most significant role (x̄ = 4.55), followed by Political and Legal Factor (x̄ = 4.38), Social Factor (x̄ = 4.33), and Technological Factor (x̄ = 4.20) respectively. The tested hypothesis indicates that basic elements of entrepreneurs differently affect gold imports for sale of gold traders residing in Bangkok area at the statistical significance level of 0.05.

The Economic Factor is significant to the imports of gold for sale of traders. Traders are advised to closely monitor the economic conditions both domestically and globally. The analysis on profit tendency and opportunity is also suggested.

Keywords: Gold, Import, Gold Trader

Author : Ms. Wanita Kumpanich
Major : General Management
Independent Study Advisor : Assoc. Prof. Dr. Jomphong Mongkhonvanit

39. Product Factors Influencing Consumer Decision to Register for Fitness Center Membership in Bangkok .

Abstract

This study examines the product factors influencing consumer decision to register for fitness center membership in Bangkok. The subjects consist of 400 consumers selected by simple random sampling. The research tool is a set of questionnaires. The Statistics employed are Frequency, Percentage, Mean, and Standard Deviation. T-Test, One Way ANOVA (F-test), and Chi – Square are utilized as hypothesis testing procedures.
The research findings indicate that the majority of the participants in the survey are single males, aged around 21–30 years old who hold at least Bachelor’s Degree. Their monthly income is between 10,001 – 20,000 baht respectively. In terms of decision-making process in registering for fitness center membership in Bangkok, the majority of the participants applied for a monthly membership. The core reason that drives them to make registration is a wide variety of exercise equipment in which the fitness center provides. The period that the participants choose to register range from 12.01 p.m.–3.00 p.m. The registration fee is below 5,000 baht a time. The participants mostly make decision by themselves. In terms of factors regarding exercise equipment, Reputation rank first, playing the most significant role (x̄ = 4.47), followed by Performance (x̄ = 4.40), Appearance (x̄ = 4.38), Quantity (x̄ = 4.34), and Brand (x̄ = 4.33) respectively.
The tested hypothesis implies that personal factors affect the decision-making process in registering for fitness center membership in Bangkok at statistical significance of 0.05. On the other hand, product factors correlate the decision-making process in registering for fitness center membership in Bangkok at statistical significance of 0.05.
With an aim of attracting consumers to make registration at fitness center, the provision of quality and well-known exercise equipment gains consumer trust, and allows consumers to easily decide to apply for membership. Fitness centers are advised to build consumers’ awareness on their equipment, which will help stimulate consumer decision-making process, gain trust, and decide to apply for the gym membership.

Keywords: Exercise Equipment, Fitness Center, Consumers

Author : Mr. Yonwaranat Jrerattakon
Major : General Management
Independent Study Advisor : Assoc. Prof. Dr. Jomphong Mongkhonvanit

40. Decision making Factors for Earning from Online Games on Master Degree of Business Administration in Siam University

Abstract

The objective of this research was to study about Decision making Factors for Earning from Online Games on Master Degree of Business Administration in Siam University. The participants are Master Degree of Business Administration students in 2017 and the researcher employed questionnaires as tools for data collection. The analytical methodologies included statistical tools: frequency, percentage, mean and standard deviation. T-Test and One-way Anova (F-Test) were utilized to test the hypothesis.
Findings and results indicated that majority of the participants were females whose ages
were between 20 – 30 years old. The participants’ marital status was married. Their educational
background was Bachelor’s Degree. Monthly income the participants earned varied from 10,001 – 20, 000 baht. The mean of trust levels influencing decision making for earning from online games on Master degree of Business Administration in Siam University was analyzed from highest to lowest as follows: 1) Identity ( x̄= 4.31), 2) Career ( x̄= 4.28), 3) Education ( x̄= 4.28), 4) Social ( x̄= 4.26), 5) Earnings from Online Games ( x̄= 4.24) and 6) Technology ( x̄= 4.21) respectively. The tested hypothesis showed that overall, individual factors and different decision influencing earning from online games on Master degree of Business Administration in Siam University differed at 0.05 level of significance.

The earning from online games consists of many elements to be considered, especially the decision factors that affect earnings can be used and can make real income as expected.

Keyword: “Earning” “Decision” “Master Degree students”

Author : Mr. Watcharin Klubtublung
Major : General Management
Independent Study Advisor : Dr. Chitavorn Leelaplin

41. Personal Finance Management Affecting Success in Retirement Planning of Private Enterprise Employees in Bangkok.

Abstract

The purpose of this research was to personal finance management affecting success in retirement planning of private enterprise employees in Bangkok. The sampling of 400 private enterprise employees. Using data collection tools was a questionnaire and data were analyzed using frequency, percentage, mean, standard deviation (S.D.), t-test, One-Way ANOVA (F-test) and Pearson Correlation Coefficients to test the hypothesis. Most of them have saving years in pass between 1 – 5 years. and have an average return of savings per year of 3-5 per year.

The results showed majority of respondents were male than female, Age between 31-40 years old, bachelor’s degree, marital status, monthly income between 10,001 – 20,000 baht, and working experience between 1 – 5 years, respectively. For the success of the planned retirement of private enterprise employees in Bangkok found that most respondents have savings of less than 100,000 today, with savings in between 1-2 times a month. For personal finance management of private enterprise employees in Bangkok found that the average score on the personal finance management of private enterprise employees in Bangkok was the highest. Sort by average to descending order as follows: 1st in income and savings (= 4.40), 2nd in expenditures (= 4.36), and 3rd in investment (= 4.27), respectively. The results of the hypothesis test found that personal factors affect the success of retirement planning of private enterprise employees in Bangkok. And personal financial management was correlated with the success of the retirement planning of private enterprise employees in Bangkok.

The four types of personal finance management are income, expenditure, savings and investment were important and relates to the success of a retirement plan. Therefore, it is necessary to encourage people to have a better understanding of personal financial management. To reduce the burden of the state to care for the elderly in the future who can’t retire happily and take care of their own livelihood.

            Keyword : Personal Finance Management  Retirement Planning  Private Enterprise Employees

Author              : Ms. Uraiwan Plodjaidee

Major               : Finance and Banking

Independent Study Advisor : Assoc. Prof. Dr. Jomphong Mongkhonvanit

42. Brand Influencing to Customer’s Decision Making of Starbuck Coffee Shop, Baan Silom Branch .

Abstract

The objective of this research is (1) to examine the extent of brand equity and brand image influencing to customer’s decision making of Starbuck Coffee Shop Baan Silom Branch, (2) to analyze the relationship between brand equity and brand image impacting on customer’s decision making of Starbuck Coffee Shop Baan Silom Branch and (3) to analyze stepwise multiple regression of brand influencing to customer’s decision making of Starbucks Coffee Shop Baan Silom Branch. The selected sample for 400 persons by a method of Purposive Sampling is a group of people who have ever been clients of Starbucks Coffee Shop Baan Silom Branch.
The statistical method used in this research is descriptive statistics, statistic by percentage, arithmetic mean and standard deviation. The theory of Pearson Product Moment Correlation Coefficient together with Multiple Linear Regression Analysis has been used by stepwise to analyze how the brand equity and brand image relate to customer’s decision making of Starbucks Coffee Shop Baan Silom Branch.
The results of this study find that the majority of respondents were female, age lower 30 years old, single, being employees with a bachelor’s degree and having a monthly income between 15,001 – 30,000 Bath. In addition, result of hypothesis testing finds that brand equity and brand image significantly reveal a plus correlation at .05 level affecting to customer’s decision making of Starbuck Coffee Shop Baan Silom Branch. Five prominent variables including benefits, brand loyalty, value, brand association and personality indicate the extent to customer’s decision making of Starbuck Coffee Shop Baan Silom Branch. These five prominent variables can predict a change of customer’s decision making of Starbuck Coffee Shop Baan Silom Branch for 55.60 % and can translated into a multiple linear regression equation listed below;

Y = .070 + .300 (X6) + .193 (X4) +.181(X7) +.163 (X3) +.141 (X9)

Keywords: Brand, Decision Making, Starbucks Coffee Shop

Researcher : Miss Sunisa Likitwattanawalee
Degree : Master of Business Administration
Major : International Business
Advisor : Dr. Pichet Musikapodok

43. Factors Affecting Risk Management : A Case Study of Dhonburi Rajabhat University.

Abstract

The objective of this research was to study management factors affecting the element of risk management. In this study, a questionnaire was used to collect data from university teachers and staff, which totally in two hundred and twenty two sample (reply rate 44 percent). The statistics used for this research included percentage, mean, standard deviation, testing analysis of the correlation coefficient Pearson and one-way analysis of variance.
The result showed that most of the respondents were female. Aged between 31-40 years, graduate degree and staff. The most management factors affecting the element of risk management was planning. In addition, university administrators in charge of risk management should have pay attention, discipline and decentralization. In order to increase performance on management process, which that affecting the strategic risk. The benefit of this research showed that, the effective risk management should have to consider the internal factors and external factors. Especially management factors support the element of risk management in successfully.

Keyword: study, management, decentralization

By : Miss Orawan Leelakiatvanit
Degree : Master of Business Administration
Major : Management
Advisor : Assistant Professor Dr.Surasuadee Rajkulchai
FullText click

44. Factors Influencing Buying Decision At Traditional Trade In Phasi charoen, Bangkok.

Abstract

The purposes of the research were to study factors influencing buying decision at traditional Trade in Phasicharoen, Bangkok. And analysis in related between factors related and buying decision at traditional trade in Phasicharoen, Bangkok. Sampling was done of 400 people with a people who buying goods from Traditional Trade in Phasi charoen, Bangkok. Questionnaires were used to collect data. The data was analyzed as frequency distribution, percentage, mean, and standard deviation. The correlation was used to Pearson product moment correlation coefficient and a multiple linear regression with stepwise.
The results of the study showed that most of samples were female, 31-40 years of age, married, worked in private companies / employee, hold bachelor’s degree a monthly income more than 30,000 Baht. From an analysis in mean and standard devition from marketing factor and buying decision. it was found that the place factor exhibited the highest mean while the next lower ranks were factors in people and product, respectively. From an analysis in related between factors related and buying decision. it was found that the physical factor exhibited the highest mean while the next lower ranks were factors in product and process, respectively. Marketing factors and The image factor were affecting to buying decision At traditional trade in Phasicharoen, Bangkok with 4 variables physical, product, people and promotion and a multiple linear regression equation. Listed below.
y ̂ = .518(x7) + .378(x1) + .306(x5) – .126(x4) ; R2 = 0.712

Researcher : Mr. Nitikit Krungkaew
Degree : Master of Business Administration
Major : Human Resource Management
Advisor : Dr. Pichet Musikapodok
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45. Marketing Factors Influencing Contact Lens Purchasing Decision in Facebook.com.

Abstract

This reseach aims (1) to study the Marketing factors influencing to purchasing decision of Contact Lens in Facebook.com. (2) to analyze the relationship model of marketing factors to make purchasing decision of Contact Lens in Facebook.com. (3) to analyze the factors affecting to purchasing decisions of Contact Lens in Facebook.com. The sample consisted of customer who purchased contact lens in Facebook.com and no aged limit. Sampling were done of 400 people with a purposive random sampling method by descriptive statistics, the average percentage and standard deviation. The correlation was used to Pearson Product-Moment Correlation Coefficient and a multiple linear regression with stepwise
The results of study showed that most of samples were female, 18-25year old, graduated in Bachelor’s degree, were private company employees, average monthly income ranging from 20,001 – 30,000 Baht. The average cost of buying contact lens each time was around 201 – 300 Baht. Most people used to monthly contact lens which made by Bausch & Lomb. Most of them were influenced by online advertising and choice the contact lens by themselves. They were also compare each brand before making a purchase. For the purpose of wearing contact lens was to solve the sight problem. There were totally 5 factors influencing people’s decision to purchase contact lens from facebook.com and a multiple linear regression equation. Listed below;

ŷ = 0. 408 (X5) + 0. 130 (X1) + 0. 087 (X3) + 0.077 (X2) ; R2 = 0.607

Researcher : Nutchaya Chaipadung
Degree : Master of Business Administration
Major : Human Resource Management
Advisor : Dr. Pichet Musikapodok
Fulltext: http://www.research-system.siam.edu/2013-12-20-04-25-20/5359-2018-04-07-04-37-62

46. Factors Influencing Buying Decision Process for Dietary Supplements of Gen Y Consumers in Thailand.

Abstract

This research aims 1) to study the factors affecting to buying decisions process of dietary supplements of Gen Y Consumers in Thailand. 2) to study the relationship model of marketing factors to make buying decisions of dietary supplements of Gen Y Consumers in Thailand. 3) to analyze the factors affecting to buying decisions process of dietary supplements of Gen Y Consumers in Thailand. This paper was a survey research in which a questionnaire was used to as an instrument to collect data via internet. Sample consisted of people consuming dietary supplements who can used internet. Sampling was done of 400 people with a purposive sampling method by descriptive statistics, the average percentage and standard deviation. The correlation was used to Pearson product moment correlation coefficient and a multiple linear regression with stepwise.
The results of the study showed that most of samples were female, 26-30 year old, single, occupation civil servant state enterprise employee, employed professionals with a bachelor’s degree, monthly income 30,000 baht or more, first objective of purchasing was maintain health, and received data from internet. Factors affecting to buying decisions process of dietary supplements were product price advertising and direct marketing. The result of correlation found that the marketing factors had positive correlation with the Gen Y Consumers in Thailand who bought of dietary supplements at the statistically significant level of 0.01. Analyzing the factors affecting to buying decisions process of dietary supplements of Gen Y Consumers in Thailand by multiple linear regression with stepwise found that marketing factors were affecting to buying decisions of dietary supplements with 4 variables and a multiple linear regression equation. Listed;
Buying decisions process of dietary supplements of Gen Y Consumers in Thailand = 0.907 + 0.346 advertising + 0.209 product + 0.108 price + 0.105 direct marketing (R2 = 0.442).

Researcher : Kankanok Chaipadung
Degree : Master of Business Administration
Major : Human Resource Management
Advisor : Dr. Pichet Musikapodok
Fulltext: http://www.research-system.siam.edu/2013-12-20-04-25-20/5358-2018-04-07-04-37-61

47. Marketing factors influencing decision to buy sports shoes brand pan at sport town shop central rama 3

Abstract

The objectives of research study were: 1) to study relationships between the marketing factors and customer purchasing decision of sports shoes brand pan at sport town shop central rama 3. 2) to study marketing factors influencing decision to buy sports shoes brand pan at sport town shop central rama 3. The populations used in the study were 400 people who were collected their data from questionaires and statistical processing, including Frequency Distribution, Percentage, Average and Standard Deviation. The results of hypothesis testing used Pearson product-moment correlation coefficient and Multiple regression analysis. The research results can be found out that:-
Most consumers were female with 41 – 50 years of age, worked in private companies, graduated with bachelor’s degree and their average monthly incomes were 10,001 – 20,000 Baht.
The marketing factors affected customer purchasing decision of sports shoes brand pan at sport town shop central rama 3 found that the overall was high level. The highest important was place. Secondly, it was physical evidence and the least important was brand associations.
Hypothesis testing revealed that the marketing factors of product, price, place, promotion, people, physical evidence, process and brand had positive correlation with customer purchasing decision of sports shoes brand pan at sport town shop central rama 3 at the statistical significant level of 0.05. In addition, the marketing factors – brand associations, product, promotion, people and price predicted customer purchasing decision of sports shoes brand pan at sport town shop central rama 3 (p-value 0.05)

Research Title : Marketing factors influencing decision to buy sports shoes brand pan at sport town shop central rama 3
Researcher : Miss Nawapon Teeraworamongkol
Degree : Master of Business Administration
Major : International Business Management
Advisor : Dr. Pichet Musikapodok
Fulltext: http://www.research-system.siam.edu/2013-12-20-04-25-20/5355-2018-04-07-04-37-58

48. Marketing Mix Factors Influencing to Decision of buy Fresh Coffee at Starbuck, Empire Tower.

Abstract

The objectives of research study were: 1) to study the importance’s level of marketing mix factors and customer purchasing decision of fresh coffee at starbuck, Empire Tower. 2) to study marketing mix factors influencing to customer purchasing decision of fresh coffee at starbuck, Empire Tower. The populations used in the study were 400 people who were collected their data from questionaires and statistical processing, including Frequency Distribution, Percentage, Average and Standard Deviation. The results of hypothesis testing used Pearson product-moment correlation coefficient and Multiple regression analysis. The research results can be found out that:-
Most consumers were female with 21 – 30 years of age, single status, worked in private companies, graduated with bachelor’s degree and average incomes 10,001 – 30,000 baht.
The marketing mix factors influenced customer purchasing decision of fresh coffee at starbuck, Empire Tower found that the overall was high level. The highest important was product. Secondly, it was people and the least important was price.
Hypothesis testing revealed that the marketing mix factors of product, price, place, promotion, people, process and physical evidence had positive correlation with customer purchasing decision of fresh coffee at starbuck, Empire Tower at the statistical significant level of 0.05. In addition, the marketing mix factors – product, place, promotion and price can predict customer purchasing decision of fresh coffee at starbuck, Empire Tower about 40.3 percent (p – 0.05).

Research Title : Marketing Mix Factors Influencing to Decision of buy Fresh Coffee at Starbuck, Empire Tower
Researcher : Miss Jirapipat Surasinghakaisorn
Degree : Master of Business Administration
Major : International Business Management
Advisor : Dr. Pichet Musikapodok
Fulltext: http://www.research-system.siam.edu/2013-12-20-04-25-20/5349-2018-04-07-04-37-57

49. Service Marketing Mix Factors Influencing customers’ decision to invest in Long Term Equity Fund (LTF) provided by Bangkok Bank, Big C Suksawat .

Abstract

This research study is aimed at examining factors influencing customers’ investments in Long Term Equity Fund (LTF) provided by Bangkok Bank, Big C Suksawat branch. A number of 390 participants are randomly selected using random sampling method. The tool utilized in data collection is a set of questionnaires. The approaches employed in data analytical procedures consist of statistics tools — frequency, percentage, mean, and standard deviation. The hypothesis is tested utilizing Multiple Regression Analysis method.

The findings and results indicate that the majority of the participants are males, aged ranging 26–35 years old, holding at least a Bachelor’s Degree. They work as private company employees, earning a monthly income of 20,001–30,000 baht, respectively. The significance of each marketing-mix factor affecting customers’ decision to invest in LTF provided by Bangkok Bank, Big C Suksawat branch is ranked as follows: Product plays the most important role ( = 4.60), followed by people ( = 4.48), place ( = 4.43), process ( = 4.34), physical evidence ( = 4.33), promotion ( = 4.23), while price plays the least important role ( = 4.17), respectively. Purchasing-decision stages that play parts in customers’ decision to invest in LTF provided by Bangkok Bank, Big C Suksawat are significantly ranked as follows: problem/need recognition ( = 4.47), evaluation of alternatives ( = 4.21), and information search ( = 4.17), respectively.
The tested hypothesis signifies that the following marketing-mix factors — product, people and price do influence customers’ investments in LTF provided by Bangkok Bank, Big C Suksawat branch at the 0.05 level of significance.

Keywords: Investment decision Long Term Equity Fund (LTF) Bangkok Bank:

Title : Service Marketing Mix Factors Influencing customers’ decision to invest in Long Term Equity Fund (LTF) provided by Bangkok Bank, Big C Suksawat branch
Author : Ms. Parichat Soparat
Major : Finance and Banking
Independent Study Advisor : Dr. Pichet Musikapoduk

50. Service quality dimensions affecting to purchasing decision of customers using Tesco Lotus Thailand online shopping channel.

Abstract

This research study is aimed at examining service quality dimensions affecting purchasing decision of customers using Tesco Lotus Thailand online shopping channel. The study is also aimed at analyzing relationship between service quality and purchasing decision as well as seeking for services provided by the department store that affect customer’s purchasing decision in shopping goods from Tesco Thailand’s online store. The tool utilized in data collection is a set of questionnaires. Data analytical procedures are conducted using statistics tools — frequency, percentage, mean and standard deviation. The Multiple Regression Analysis is utilized to test the hypothesis.
The findings and results indicate that the majority of the participants are females, aged ranging from 26–35 years old, holding at least a Bachelor’s Degree. Their marital status is single. They work as private company employees with a monthly income ranging from 10,001–20,000 baht, respectively. Online service quality dimensions affecting purchasing decision of customers using Tesco Lotus Thailand online shopping channel are ranked as follows: fulfillment ( = 4.55), compensation ( = 4.53), responsiveness ( = 4.51), system availability ( = 4.49) and contact ( = 4.32), respectively. The first three factors that affect purchasing decision of Tesco Thailand’s online customers are ranked as follows: Customers’ current lifestyles do have impact on purchasing decision when doing online shopping via Tesco’s website ( = 4.54), Attractive and well-arranged web page do affect purchasing decision ( = 4.47) and Customers are allowed to look for needed products and compare prices by themselves via Tesco’s online shopping channel ( = 4.42).

Keywords: Service quality Tesco Lotus Purchasing decision

Title : Service quality dimensions affecting to purchasing decision of customers using
Tesco Lotus Thailand online shopping channel
Author : Ms. Pacharaporn Dongwisad
Major : Finance and Banking
Independent Study Advisor : Dr. Pichet Musikapoduk

51. Service Quality that Influences Customer Loyalty of Thai Lion Air.

Abstract

The purpose of this research aims for: (1) study provide service quality of Thai Lion Air, and (2) study customer loyalty for using service with Thai Lion Air. The research was conducted by representative sample around 400 persons. Data were collected using questionnaire, frequency, percentage, mean, standard deviation, One-way Anova: f-test and Pearson Correlation for hypothesis testing.
The finding research was: majority of answerers are female average age between 21-29 years old, marital status is single, who has completed their education in Bachelor Degree, they career are an employee in private company and average income 20,001-40,000 per month. Otherwise, in provide service quality opinion of Thai Lion Air show that: (1) reliability, (2) reaction, (3) sureness, (4) comprehension, and (5) image. In addition to customer loyalty opinion of Thai Lion Air says that: (1) sensitivity for price factors, (2) word of mouth, (3) intent to purchase, and (4) complaint.
The hypothesis testing found that: provide service quality of Thai Lion Air in image, reliability, reaction, sureness and comprehension had influence for customer loyalty of Thai Lion Air in the level of statistical significance .05.
Majority of customer had opinion less on service quality with Thai Lion Air in flight attendant courteous. Therefore Thai Lion Air should be has training service program for staff to understand and provide the correct service. Furthermore customer loyalty opinion with Thai Lion Air less in complaint, so Airline should be expand contact information to customer for suggestion about service and Airline would be get the information to develop service as well.

Title : Service Quality that Influences Customer Loyalty of Thai Lion Air
Author : Mr. Cedric Tong Ecoffey
Degree : Master of Business Administration
Major : General Management
Advisor : Assoc.Prof.Dr.Jomphong Mongkolvanich

52. Factors Influencing the use of Electronic Payment via MyMo Pay Application of Government Savings Bank in Phayathai District, Bangkok.

Abstract

This research study aims to examine factors influencing online financial transaction via the Government Savings Bank’s MyMo Pay app in Phayathai district, Bangkok. It also aims to study relationship underlying factors related to use of online financial transaction via the Government Savings Bank’s MyMo Pay app in the respective area. A number of 400 participants are selected using random sampling method. A set of questionnaires is adopted to collect data. Statistics tools — frequency, percentage, mean and standard deviation — are employed in the data-analysis process. The multiple Regression Analysis is utilized in hypothesis-testing approach.

The findings and results imply that the majority of the participants are females aged ranging from 21 to 30 years old who hold at least a Bachelor’s Degree. Their marital status is single. They work as public officers. Their monthly income ranges from 15,000–30,000 baht. Factor that plays the most important role in using MyMo Pay app is opinion ( = 4.40), followed by reference ( = 4.30), trust ( = 4.29) and risk awareness ( = 4.28), respectively. The results indicating opinion regarding use of MyMo Pay app in the respective area imply that awareness on ease of use plays the most important role here ( = 4.49), followed by awareness on usefulness ( = 4.44) and usage intention ( = 4.33), respectively.

The tested hypothesis indicates that trust and risk awareness affect users’ online financial transaction via the Government Savings Bank’s MyMo Pay app at a level of significance of 0.05.

Keywords: Government Savings Bank, MyMo Pay app, Online financial transaction

Keyword : Retail Entrepreneur Financial Strategy Operation Performance

Title : Factors Influencing the use of Electronic Payment via MyMo Pay Application of Government Savings Bank in Phayathai District Bangkok.
Author : Ms. Dechapon Suansuk
Degree : Master of Business Administration
Major : Finance and Banking
Advisor : Dr. Pichet Musikapoduk

Graduate School – MBA

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