Co-op Liberal Arts – Tourism Studies

Co-op Liberal Arts – Tourism Studies

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[fruitful_tab title=”1. Building up motivation in attending meetings of the Association of Thai Travel Agents” ]

Abstract

            Projects the Building up motivation in attending meetings of the Association of Thai Travel Agents. Prepared to Study the needs of its members to participate in the activities of the Association of Thai Travel Agents. Guidance and motivation to attend the conference of the Association of Thai Travel Agents. From the worker cooperative education at Thailand Travel Trade Association (ATTA) Period of Performance for 14 weeks, from May 30until September 2, 2016, was assigned to work in the department. Association of Thai Travel Agents such as service documentation and conduct meetings. Thus found that the problem at the meeting, each member did not receive cooperation from members as it should. It seeks to create an incentive to attend meetings of the Association of Thai Travel Agents in the period conducted Cooperative Education Association Thai Travel Agents. See problems in terms of meeting the monthly membership and activities of the Thailand Association of Travel Agents. Were held for members Found that members did not attend the event, according to the Society of Thailand tourism business expectations, which may come from factors such as publicity not thorough. Event Or lecture topic is not interesting. Of such problems It seeks to up motivation in attending meetings of the Association of Thai Travel Agents concluded that 1. improvement in the venue of the seminar is to provide a comfortable journey and a place. Register your interest 2. Poor information dissemination methods and channels and meeting schedule for members to get to know thoroughly. 3. Improve the lecture topics to date. Timely and useful to members. 4. Should the activities and prizes to attract members. 5. facilitation of staff members in attendance. Staff should be provided with spiritual services

Keywords: Motivation / meetings / Association of Thai Travel Agents

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[fruitful_tab title=”2. Field flask for offsite catering” ]

Abstract

            Toward from Kitchen Thai Airways have a catering service both on and off-site catering. Also a variety of menu dishes and international cuisine that has been meticulously maintained by a team of highly qualified and experienced Kitchen International. We still delivery of a snack boxes, a buffet lunch boxes and food fairs. From the practice about cooperative education program at Thai Airways in the Outside Catering Services Division to a period of three months. We were assigned to work in the service and catering. We had been learnt to work each day and were training to be teamwork. Still have to worked with many people. We also learned about how to prepared snacks, tea and coffee breaks and proposes a canteen for catering at the stadium. To guide the brew coffee faster and retain heat longer. The organizers made a presentation to the canteen for catering outdoors. Has produced a satisfaction rating for catering staff. The assessment was conducted by the 10 assessment that conclusion with The results of the survey on gender. Male and female, have the same percentage at 50. The results from respondents in the older age. 31 years or more accounted for 40 percent. The results from each division about respondents to the front Catering Department at most percent 100. The results of the survey, satisfaction levels, easy of portability at a high level Percentage 4.2. The results of the survey, satisfaction levels for a stylish look. At a high level 4.4 percent . The results about satisfied save time in the event. At a high level 4.1 percent. The result about the respondents were satisfied, easy to store and clean at a high level 4.4 percent. The result about the respondents were satisfied to retain heat longer. At a high level 4.4 percent . The result about the respondents were satisfied with tea and coffee available in the sufficient number of guests. At a high level 4.4 percent. The result about the respondents satisfaction levels can be beneficial to the party outside work. In most 4.6 percent.

Keywords : Canteen / Banquets / place

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[fruitful_tab title=”3. The Study Of Tour Operation For Japan” ]

Abstract

            Siam Orchard Group Ltd. Soi Narathiwat 10. Narathiwat Road Thung Wat Don, Sathorn, Bangkok 10120. The company tours internationally. More than 10 years of experience, with expertise and experience in tourism. The company is committed to customer service, but receive a stamp. Mind for the roles and responsibilities of the company is providing customers with the highest quality and customer satisfaction the most. Our company is devoted to leisure activities and a variety of formats. With a team of experienced and talented with a passion for and expertise within the country. Currently, the company has numerous field trips like this. Tours and the like. Therefore, the Company is required to produce a new form of tourism that include photos added. Fill in domestic travel at the place where the customer and the company wanted to be sure. Ask the place To facilitate the location and walking. The customer The visitors can see another angle. A beautiful view of the city.
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[fruitful_tab title=”4. Sport Theme for Tour Operation” ]

Abstract

            J R Inter Travel Service Co., Ltd. is a travel agent that arranges the activities such as touring, observation, seminar, walk rally both locally and abroad, for group or individual; sells the local and foreign package tours for two persons or more, makes a hotel reservation locally or abroad, sell the train ticket, EURO PASS, JAPAN RAIL PASS, domestic and international air ticket at the friendly price; service to submit all types of visa; rents the air-conditioned coach, van including completely arranges various recreation activities for the group, that takes a trip, regardless of local or foreign organizational group. The company staffs have experiences more than 10 years, the main service focuses on group tour for rewarding the employees, seminar management, local and abroad observation activities, exhibition arrangement, and friendly service and most facilitate to our customers with standard throughout the trip.
The objective of “Sport Theme for Tour Operation Project” is to study about type and method of “sport theme for tour operation” to offer to various groups of customers, especially for organizations. The results of the study showed that the main objective was met where the selected destinations for the customers are Nakornnayok , Chonburi , Prajuobkirikun. There are 9 activities the customers can choose from which are Bubble Football, Flag Race, Land Boat Race, Eat Marathon, Beach Volleyball, Beach Football, Run Gunny Sack, Tug Of War and Golfing with Eggplant, which the company will provide all the equipments for the activities mentioned above.

Keyword: Sport Theme For Tour Operation
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[fruitful_tab title=”5. Outbound Tour Arrangement Process: Case Study of Japanese Tour Program” ]

Abstract

            First World Tour Company offers a variety of tour services such domestic tours inbound and out bound tours including hotel and air ticket bookings, bus rental, and also golf courses around the world. Moreover, the company is an organizer for meetings, seminars, recreations, incentives, etc. The authors have practiced the cooperative education at the First World Tour in the department of Operation and Ticketing. A Study of “Operation Techniques of Outbound Tour Arrangement: A Case Study of Japan Tour Program” has 2 objectives as follows Firstly, to study the document arrangement process. Secondly, to minimize risk and work errors that might occurred during the arrangement process. The project was studied through observation, document, and online information.

Keywords: Outbound Tour/Japan/Ticketing/Operation

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[fruitful_tab title=”6. Procedure for tour operation of Cambodia” ]

Abstract

            Service from Kitchen Thai Airways has a catering service both on and off-site catering. They also offer a variety of menu dishes and international cuisine that has been meticulously maintained by a team of highly qualified and experienced Kitchen International staff. In addition, they have delivery of snack boxes, buffet lunch boxes and food fairs. From practice of the cooperative education program at Thai Airways in the Outside Catering Services Division for a period of three months. We were assigned to work in the service and catering department. We had been working each day and were training to develop teamwork while still having to worked with many people. We also learned about how to prepare snacks, tea and coffee breaks and proposes a canteen for catering at the stadium. To brew coffee faster and retain heat longer, the organizers made a presentation to the canteen for catering outdoors. Has produced a satisfaction rating for catering staff. The assessment was conducted by the 10 assessment that conclusion with: The results of the survey on gender. Male and female, have the same percentage at 50. The results from respondents in the older age. 31 years or more accounted for 40 percent. The results from each division about respondents to the front Catering Department at most percent 100. The results of the survey, satisfaction levels, easy of portability at a high level Percentage 4.2. The results of the survey, satisfaction levels for a stylish look. At a high level 4.4 percent . The results about satisfied save time in the event. At a high level 4.1 percent. The result about the respondents were satisfied, easy to store and clean at a high level 4.4 percent. The result about the respondents were satisfied to retain heat longer. At a high level 4.4 percent . The result about the respondents were satisfied with tea and coffee available in the sufficient number of guests. At a high level 4.4 percent. The results of the respondents satisfaction levels can be beneficial to the party outside work. In most 4.6 percent.

Keywords : Canteen / Banquets / place

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[fruitful_tab title=”7. The Route of Asean Economics Community in Nakornphanom – Laos – Central Vietnam” ]

Abstract

            S.S.Holiday(2003) Co.,Ltd. is a domestic and outbound tour company. It has a wide range of services, such as personal or group, and to various destinations including seminar organizing, education, banquets and booking flights. With experience in operations for 13 years, to get the trust of the people, companies and agencies, such as governments or privates. So the project The Route of Asean Economics Community in Nakornphanom – Laos – Central Vietnam of S.S.Holiday (2003) Co., Ltd. is the management of the tour route for Nakornphanom, Laos, and Vietnam. This project includes studies about the management of tour operation, search the information of tourism, writing distance table, check flight, contact with hotel, restaurant and tourist attraction. It can help employees and students of cooperative education to prepare the presentation and sales. It can be developed many ways and made more attractive for customers who are using the service and itinerary can sale for customers ofS.S.holiday(2003) Co.,Ltd.

Keywords: The Route of Asean Economics Community in Nakornphanom – Laos – Central Vietnam

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[fruitful_tab title=”8. Live History And Narration Of Santiburi” ]

Abstract

            Purpose of this research was 1) to study life history of employees at Santiburi Beach Resort and Spa 2) to study work life quality, motivator factors, hygiene factors, satisfaction factors in workplace of employees at Santiburi Beach Resort and Spa. This was quality research methods: live history and narrative approach and focus group of 8 attendants. As the result, all of them had worked here more than 25 years. Motivator factors: achievement factor found “Customers smile and laughing” were work heart for everybody and be the key performance indicator too; recognition factor found recognition from their customer, boards, and social; advancement factor found every position had been step by step, depending on their skill, professionalism of each and organizational chart; possibility of growth factors found depended on their professional ethics; hygiene factors found both life assurance and social assurance for everyone, and training, recognize to know, understood and protected; satisfaction factors found the first range was relation with peers, salary, job security, personal life, relations with superiors, supervision, relation with subordinates, working condition, policy and administration, and status.

Keywords :Live history and Narration, Santiburi, Work Live Quality.

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[fruitful_tab title=”9. Satisfactions for tourist of seven sons tour co,.ltd” ]

Abstract

            Seven Sons Tour Company Limited is the company that organizes tour plans in the country for tourists. The company organizes for prize and education, the company also provided cars, restaurants and hotels. So, the staffs interested satisfactions for tourists of Seven Sons Tour Co,.Ltd and the objective is to make a good relationship with customers to 1 ) learn how to impress customers 2) make customers impressed in the services and want to come back again. The example group of organizing tours is 78 employees in Radvithi Hospital, travel between 25- 26th July 2016 from Bangkok to Chonburi. Organizing tours for the employees who work hard and loyal to the company can encourage employees to work. Staff have learned 4 steps from organizing the tour : 1. Preparing to offer the travel program. 2. The step before working. 3.The step during working 1)Reliability 2)Responsiveness 3)Competence 4)Access 5)Courtesy 6)Communication 7)Creditability 8)Security 9)Understanding the Customer 10) Tangibles 4. The step after working. In each step of organizing tour can impress the customers by welcoming, serving food and drinks, performing, singing and organizing the activities for customers. The activities can make all customers harmonious with a good relationship in the organization and that can support the organization’s people work effectively.Keyword : Satisfactions , Tour operation , Service quality

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[fruitful_tab title=”10. Marketing Mix Factors Influenced To Tour Services Of Thai Tour Operatour” ]

Abstract

            Since we interned cooperative study program at New Lucky Tour Thailand Ltd. This tour operator has manages domestic tours, reserve itineraries and creates new route tours for Thai tourists for 10 years of service quality. However, the competitive advantaged made this tour operator increasable create inbound itinerary. The research purpose was to study the marketing mix of travel agency services in Thailand and to study the problems and weaknesses of the business to improve service quality even further. The research results was presented to the management, use of data in decision-making strategies, and business opportunities unparalleled business tour companies in Thailand. The questionnaire was the main equipment by the purposive sampling. Cranach’s between 36- 45 year old, factory workers and income more than 10,000 Baht/month. The first 3 factors of perception was the beauty of attraction, food tasting, and hotel quality. The first 3 factors of tourism decision making was identity of culture and traditional, identity of festival and activity, and the modernize environmental. And the last 3 factors were not affected to tourism decision making such as sexual commercial, homeless and traffic jam solution.

Keywords: Service of tour companies Thailand, tourism image, Thai tourist

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[fruitful_tab title=”11. The popularity ranking of Thai food and Thai dessert of the customers who use the service in Vanda restaurant” ]

Abstract

            The Samphran Riverside Hotel has the highest level of international standards and has a unique style. Samphran Riverside Hotel became a tourist attraction that is located in the heart of the guests ever since. It offers 160 rooms and facilities such as dining restaurants, caf? along the canal, the hotel and also holds various conference services. In addition, it surrounded with interesting attractions, namely Rim-Klong market, Suk Jai market and Thai cultural center. Samphran Riverside hotel is surrounded by nature, which is ideal for relaxation and comfort. Due to the performance of the Cooperative Education project at the Samphran Riverside Hotel for four months, from May 30, 2016 to September 2, 2016, the organizing committee was assigned to train in the service position in the Vanda restaurant. From this, the organizing committee has learnt various functions each day, so the organizing committee has developed a project to observe the popularity ranking of Thai food and Thai dessert of the customers who use the services in Vanda restaurant, and to study ways to control costs, reduce food waste and meet the needs of customers.
The organizing committee observed the ranking of customers to obtain as much information as possible and meet the policy in order to control the cost of food and reduce food waste problem in order to be useful to offer guidelines to the hotel management for editing and controlling costs. The organizing committee developed the survey to collect data by using a method of observing the popularity ranking of Thai food and Thai dessert of the customers who use the service in Vanda restaurant conducted in 31 sets of surveys. By the observation that concluded the most popular Thai food in August 2016 was resulting that # 1 is Phad Thai, which accounting for 35 percent. # 2 is Clear soup, which accounting for 26 percent. # 3 is Fried Organic Vegetable, which accounting for 22 percent. # 4 is Deep Fried Organic Vegetable, which accounting for 10 percent. # 5 is Papaya Salad, which accounting for 8 percent. From the list of the most popular Thai dessert of August, 2016 found that the # 1 is Kanom Krok, which accounting for 30 percent. # 2 is Sweetened Banana, dessert which accounting for 26 percent. # 3 is Coconut Jelly, which accounting for 20 percent. # 4 is Anchan Jelly, which accounting for 16 percent. # 5 is Tago, which accounting for 8 percent. From the list of the number of tourists using services in Wanda restaurant of August 2016 found that the # 1 is Italian, which accounted for 27 percent. # 2 is Spanish, which accounting for 25 percent. # 3 is Chinese, which accounting for 22 percent. # 4 is Taiwanese, which accounting for 14 percent. # 5 is Iranian, which accounting for 12 percent.

Keywords: consumption behavior/ Thai food and Thai dessert/ Customers/ Vanda Restaurant

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[fruitful_tab title=”1. Study in operating procedures visas of England Switzerland France and China” ]

Abstract

          Travel agency which provides tour to overseas have to use services from outsource for applying visa to reduce cost and increase profit to company. The manipulator have had an opportunity to work in JR Inter Travel Services Co., Ltd which provides outbound tours to England, Switzerland, France and China. Therefore, staffs need to have knowledge about applying visa of each country. The steps of applying visa are very complicated; therefore, old staffs, new staffs and students who have just joined may not have enough knowledge. The study of applying visa step of England, Switzerland, France and Chinese are necessary.
Study in operating procedures visas of England Switzerland France and China is searched from websites. The content was provided in a book of step of applying visa of England, Switzerland, France and Chinese in order to be a manual of work for old staffs, new staffs and students. They will be able to understand working step efficiently and it will help company to progress.
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[fruitful_tab title=”2. Guidelines for Program T-Flex” ]

Abstract

          Tour agencies, along with the working procedures in the reservation department, play an important role in the tourism industry. In order to improve the working process and avoid errors, the author, therefore, gathered the information regarding T-Flex, a computer software specialized in invoice issuance, to present a software development guideline. This report aims to research the working procedures of T-Flex in issuing invoices, as a guideline for new employees in the reservation department. Consequently, the author conducted this report to present the leaningguidelines of TFlex, the invoice issuance program, for the benefits of the people who are interested in using the software, and the reservation staff that would like to read and issue invoices correctly, quickly, and understandingly. The invoices consist of 3 types of documents: Invoice, Voucher Transfer, and Voucher Hotel, which are all essential to the tourists of every tour agency.

KeyWords: Leaning/T-FlexSoftwareProgram
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[fruitful_tab title=”3. Guidelines for Trade Show & Exposition Planning” ]

Abstract

          N.C.C. Exhibition Organizer Company Limited (NEO) is widely known as the company organizing meetings, conferences, trade show and exhibitions event in a professional manner. The company is quickly growing along with MICE Industry. Since the employee in the organization is not sufficient and the organization has to constantly recruit new staff, this study has created to save the mentioned problem. The purposes of this project were to studies trade show and exposition procedure, and offers guidelines for new employees in the company. The project includes the study of work process and procedure composing all content and studying literature review from trade show and expositions event to understand the process. The result of Guidelines for Trade Show and Exposition Planning project can be used as the guidelines for trade show and exposition planning. The company can apply to improve and develop new employee’s company efficiently. Consequently, the company has knowledgeable employees to organize trade show and exhibitions in professional employees.

Keywords : Guidelines / Event Planning / Exhibitions
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[fruitful_tab title=”4. Public Transport Information at Suvarnabhumi Airport for International Visitors : a Case Study of Division 6, Tourist Police” ]

Abstract

          Sub-Division 6, Tourist Police is an organization that facilitates and assists tourists at Suvarnabhumi airport. Most tourists often ask about information of public transportation within Suvarnabhumi airport and the officers have to give this information to tourists. Sometimes misunderstanding is occured in terms of providing information for tourists because the staff hasn’t familiar with information about public transport so much. Also, the airport lacks of information about public transportation. This study is to resolve the occurred problem, by gathering and updating information about public transportation at Suvarnabhumi airport. Overall, the result of this study satisfies the staff of Sub-Division 6 , Tourist Police.
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[fruitful_tab title=”5. Self Check In Online with Auto Baggage Drop System for The Promotion of Thai AirAsia” ]

Abstract

          Project on Online Check in System and AirAsia’s Client luggages loading was created for the sake of study about the online check in and luggages system which uses lesser time and human resource, and become the Leading example airline that use fast and advance way of check in by doing the “self check in” and pretend out the boarding pass through the Kiosk Machine and load the bag through the automatic luggages loading system (ABD Baggage drop) which were use for the innovation of the check in and luggage system that the passengers can understand from online media and can do it by themselves without having to stand in line and wait for check in at the counter. Presently Thai AirAsia airline amount of passenger increase more and more every year with a lot of different nationalities of passengers are using the airline such as Chinese, Japanese, Malaysian, Indonesian. Which causes a lot of passenger crowded at the check in counter which is a waste of time and become the cause of passenger flight missing. Hence, online check in and automatic luggages loading system increase the speed and cause lesser problem on passenger missing the flight due to the timing. AirAsia saw the problem and importance of the matter so they started the project on Online Check in and Automatic luggages loading system for the Thai AirAsia Airline as the case study for the passengers to understand the process and be able to use the system so that the check in and print out of the boarding pass is faster and use lesser Check in timing and human resource and become the Hi-Tech example airline with good system which give advantage for the passengers and airport further on.

Keyword : Online Check In/ Automatic Luggages Loading System/ Thai AirAsiaAirline
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[fruitful_tab title=”6. The Development of room service B.B House Pattaya Chonburi” ]

Abstract

          During our internship at the B.B. House Pattaya in Chomburi province from 22 August 2016 to 9 December 2016, we were assigned the task of writing a Cooperative Education report with the objective to study accommodation improvement at the B.B. House Pattaya in Chonburi province. The sample size is 41 people, with the data collected via a questionnaire at the B.B. House Pattaya in Chonburi province. The data was collected from 15 October to 15 November 2016, and analysed using percentage, mean, and standard deviation. The results were as follow:
1. Personal Data It was found that the travelers were mostly male, living in Thailand, with Thai Nationality, of Buddhist regligion, age 25-35 years old, with a Bachelor degree, and occupation in trades or private business, single, income 30,0001-40,000 Baht, staying longer than 4 weeks, travelled here alone, and booked by walk-in
2. The level of satisfaction about marketing mix 4P’s. It is found that the travelers had high satisfaction in the following areas : price factor, location and distribution channels fact. The travelers had moderate satisfaction in the following areas : accommodation & services, and marketing promotion factor, respectively.

Keywords: The service Development/Satisfaction/Marketing Mix
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[fruitful_tab title=”7. Factors Effecting Purchase Behavior for Airasi” ]

Abstract

          The Co-operative education study was conducted to investigate the factors that affected the purchase intention for the airline services and the purchase behavior : The study for Thais domestic passengers that travel with Thai AirAsia. The research datas were collected from Thais domestic passengers that travel with Thai AirAsia , 400 samples with purpose sampling at domestic departure terminal , Don Mueng International Airport. The statistics used for the data analysis are Percentage, Mean, Frequency and Standard Deviation. The results of the study showed that Thai AirAsia passengers focused on service marketing mix (7P’s) in high levels. The factors of service marketing mix in the aspect of people ( x =4.25), process ( x=4.18), physical evidence ( x =4.13), product and service ( x =4.11), place ( x =3.98), promotion ( x =3.94) and price ( x =3.90) respectively.

Keyword :Factors , Behavior , AirAsia airline
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[fruitful_tab title=”8. Study the documentation and the international tour A case study of T.R.B. Chemedica (Thailand) co., ltd.” ]

Abstract

          The project studies the preparation and issuance of an international tour. A case study of TR Beecher tablets Di (Thailand) Limited. The provider can collect all the details. The document includes informations from employees within the organization and website information for the tour is to educate overseas. Therefore, this report will consist of. data preparation process before the tour. during the operational. The purpose of the project is to serve as a reference work for employees or students work in cooperative education and it provide guidelines for the work that is going in the same way and can be. work effectively within a short time also resulted in the company’s operating system that is sustainable in the future.

Keywords: education system and prepare the tour.
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[fruitful_tab title=”9. Cambodia-Pakse to Southern Laos 6 Days 5 Nights Case Study Of Smilethai Ecotour Co.,Ltd” ]

Abstract

          Smilethai Ecotour Co.,Ltd. is a travel agency. Theyhave travelvarious routes in ASEAN both in the country (Domestic) and abroad (Outbound). We found that the most of customers ask for directions, Cambodia and Laos. Accordingly, the committee plan to make a new route that combined the route of two countries as one direction. It’s in project “CaseStudy ofSmile Thailand Ecotour Co., Ltd. from Cambodia to Pakse – Southern Laos 6 days, 5 nights”. The purposes were to study in the process of organizingtours in Cambodia,Pakse -Southern Laos andtopreparenew program tours for the company.The organizers plan to study and gather data from all detail of travel, such as accommodation, transportation, attractions, restaurants and souvenir shops. We journeyed to the real place, ask the local guide and employees who handle a vehicle
of Cambodia and Laos. Then, we searched online resources and travel book in the list of countries. And we meet consultant employees and advisors to adjust. The results of the study, we founded that the program tour from Cambodia to Pakse -Southern Laos 6 days, 5 nights can travel in real life. The maximum customer satisfaction has the sights, followed by the accommodation, the restaurants and vehicles are moderate level. We have some problems intraveling,but wediscuss for improvement inthenext trip.

Keywords: A list of tour, Cambodia toPakse -Southern Laos.
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[fruitful_tab title=”10. Behavior and satisfaction of tourists in Thailand. Case Study Khlong Phadung Krung Kasem floating market Dusit area, Bangkok” ]

Abstract

          Ministry of Tourism and Sports It is about promoting corporate support. And industrial development, tourism, sport, education, sports and recreation. From a practical cooperative education program at the Ministry of Tourism and Sports, Dusit, Bangkok. Starting on August 23, 2559 until December 9, 2559, assigned to the Promoter as a cooperative education project aims to study the behavior of tourists traveling to Thailand in Krung Kasem Canal floating market openness. And satisfaction of tourists traveling to Thailand Krung Kasem Canal floating market openness. In the marketing mix The samples were tourists who travel to Thailand Krung Kasem Canal floating market openness. Random sampling with random samples of 400 questionnaires to collect data. Analysis of the data was analyzed with descriptive statistics include percentage, frequency, mean and standard deviation. The research found that most tourists are more female than male, 21- 30 years old, single and a bachelor’s degree. Career civil servants / state enterprise employees are earning 10,001 to 20,000 baht per month, most tourists never come or come first. The purpose of the tour is shopping / purchase of a traveling friend is using a private vehicle travel. The visit is the weekend. Those who took part in his decision to travel is their time to travel is one hour cost of traveling approximately 500-1000 baht resources in deciding to visit the television media by a number of members who join the number. The two tourists were satisfied with the marketing mix (4P) at a high level in the product is a product with such a OTOP products, souvenirs, vegetables and seasonal fruits. And food Beverages such as fruit and vegetables, organic, organic soap, etc. The price of the distribution. Marketing Promotion tourists’ satisfaction is moderate, such as the price is right for the product. There are middlemen in the distribution of products through retail / send to the goods to resell. Provides media advertising and online media such as Facebook website of the government. Radio and TV As well as conference and event signage and more.

Keywords: satisfaction, marketing mix.
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[fruitful_tab title=”11. Factors of Marketing Mix The Decision to Buy a Ticket” ]

Abstract

          According toattending Cooperative EducationProgram at Thai Airways (Public) from August 8, 2559 to December 9, 2559, a research project named ’ Factors Factors affecting the decision to buy a ticket” has been initiated. 100 sets of questionnaires have been distributed to collect the data at Thai Airways (Public) office Larn Luang from 15 October to 15 November 2559. Data were analyzed using statistical software to derive percentage, mean and standard deviation. The results were as follow 1 ) most visitors are women aged 26-35 years were government officers / employees of state enterprises 2)customers absolutely feel that they were treated equally and feel safe when using Thai Airways International 3) customers think that flights with Thai Airways International are punctual 4) customers believe that staff are attentive, courteous and available to help willingly 4) the accuracy of booking procedure done by staff is also admired by the customers. 5) Easy to purchase tickets, ticket prices and promotional discounts are also important factors that attract passengers.

Keywords: The service Development/Satisfaction/Opinion
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[fruitful_tab title=”12. Ferry line launch the route Leam Chabang – Koh Samui – Koh Chang of Lover Travel Company Limited” ]

Abstract

          Lovers Travel Company Limited is a company that has grown steadily in the medium-sized tourism businesses throughout the course of four years in business. The company has accumulated experience to improve and develop the service. The company has been divided into two forms of tourism is travel within the country and abroad. In addition, the company also offers the book. Book a guided bus tour boat organized tour group. To facilitate the tourists. The boat tours are popular nowadays andthe highest sales for the company. From that group in practice in co-operative education projects at the company since August 23 wine targets lovers travel to 2559 December 9 Board of Manager was assigned to duty in the position coordinate, which has a duty to liaise with customers the manager knows the importance of guided tours by boat and
bringing the knowledge gained from the application of duties on a list of travel to comply with the requirements of most tourists. Group offers different excursions open tourist routes by boat. Laem Chabang path – Koh Samui – Koh Chang of teens the company’s wine targets lovers travel Ltd. to boost sales to corporations to bring that travel by boat has prepared this program is designed to meet the needs of our customers and have a customer with a response and a variety of options are available to add more decisions to make and a list of tourism can help increase sales by companies wine targets lovers travel limited.

Keyword: launch the route leam chabang –koh samui –koh chang
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[fruitful_tab title=”13. Ways to Go Green in the Office” ]

Abstract

          Royal Paragon Enterprise Company is widely known and being accepted with trust and continued good feedback by costumers as a big organization. MICE (Meeting, Incentive, Convention and Exhibition) has rapidly grown and also received much popularity nowadays. Also, the work and communication can be counted as part of the significant protocols to move the MICE business forward. At the same time, the unnecessary use of resources occurred, in the organization. The objectives of doing this research is to develop the office and organization toward the Green office concept to reduce the use of energy and the garbage in order to solve the environmental problems. Presently, MICE is speedily growing makes the industry careless about the environmental concerns which is not coherent with the concept of Go Green. This research was conducted to increase the awareness of green office by promoting the reduction of resources used via staff’s E-mail. Throughout the office. The result has showed that this project is effective in relation to the reduction of waste and the use of
energy with the organization. According to the results, the staff at Royal Paragon Enterprise with the effectiveness of the project.
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[fruitful_tab title=”14. Participants’ Expectations of Training Project Named Thai Simulator Experience” ]

Abstract

          This research, titled ?Participants’ expectations of training project named ?THAI Simulator Experience?, is to study the expectations of participants who have attended the training organized by Thai Airways International Public Company Limited. This training is to allow the participants to experience THAI simulator. This is to impress the participants for further receiving positive image towards Thai Airways International Public Company Limited. The questioners were distributed to 60 participants. The outcomes of general information are described as follow; 65 percent of the participants are male: age range of participants between 16-23 years old is considered as 45 percent: there are 70 percent of students and 53.33 percent of high school students who attend the project. More than half (66.67 percent) of the participants comes with their family. 41.67 percent of the participants used to attend the program while 57 people (95 percent) are interested to be pilots. The expectation of the participants who attended training project named ?THAI Simulator Experience? are as follows: the participants have high expectation level to gain knowledge from the participation. The most important factors that the participants expected is the experience of the aircraft gained from the participation. Similarly, the service received from the organization is considered as one of the most important factor foulards participants ‘expectation level.
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[fruitful_tab title=”15. The factors Have Influenced In The Use of Service at Go Together Travel Company Limited Co., Ltd” ]

Abstract

          This research the purposes for
1. The study of demography manner consisting of sex, status, age, education level, occupation and earnings which have influence to behavior about decision choose use the tourism business service of traveler choose use the service at GO TOGETHER TRAVEL COMPANY LIMITED,
2. The study of factors about price, the process, vehicle, food, accommodation and the tour guides which have influence to behavior about decision choose use the tourism business service of traveler choose use the service at GO TOGETHER TRAVEL COMPANY LIMITED.
3. In order to present the research portfolio with company for used compose decision in planning strategy of marketing and create chance business tour abroad better than rival. The questionnaire was handed to 125 person in total in order to collect data from group sample of customers at Go Together Travel Company Limited and analyzed data by percentage mode, average mode and coefficient mode. The research found that group of customers is male 44%, female 56%, age between the 41-60 years old 47.2% marital status married 58.4% higher education 65.6% government officer/state enterprise 42.4%, Have the earnings more than 50,001 is 37.6%, family style travel group 51.2%, Long time to travel or more than one weeks 50.4%, like travel Recreation style 40%, know travel program from friends recommend 46.4%, like travel Europe 33.6%, Have duration to travel depending on convenience 56.6%, customer ever used before service is 32.8%.

Keywords: The factors have influenced in the use of service at go together travel / marketing Strategy /
Quality of Service
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[fruitful_tab title=”16. Ferry line launch the route Surat Thani – Kho Phangan – Koh Tao two days one night of Lover Travel Company Limited” ]

Abstract

          Lover Travel Company Limited is a company that is constantly evolving as the business conducted medium is popular with tourists during his four years in the travel business, the company has accumulated experience in business management to improve. resolve to develop its potential in the management and service even better. The company has been divided into two application forms of tourism is are inbound and outbound operation also offers reservation such accommodation , Air ticket , . To facilitate the tourists. The boat tours are popular nowadays and the highest sales for the company. By the organizers to be treated in a cooperative education program at Lovers Travel Company Limited for a period of three months, the organizing committee is assigned to duty in the coordination. Which is responsible for coordination with customers. However, the organizers do realize the importance of a tour boat. And apply the knowledge gained from duty applications in tourism programs to meet the needs of the most discerning traveler. “Ferry line launch the route Surat Thani – Kho Phangan – Koh Tao two days one night of Lover Travel Company Limited.” The goal hand, a group working for the Company Lovers Travel Ltd to increase. Sales to companies in order to extend the tour boat has made the program more responsive to customer needs and feedback with customers have a variety of options to enhance decision-making and more. up And this program can help increase sales for Lovers Travel Company Limited as well.

Keywords: launch the route Surat Thani – Koh Phanhan – Koh Tao two days one night.
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[fruitful_tab title=”17. Tour Program 3 Otop Village Central of Thailand” ]

Abstract

          The department of tourism is a Thai governmental part under the Ministry of Tourism and Sports. The mission is to explore the development of standards and services of travel and tourism, as well as providing the support for tourism business and tour guides for quality standards. The goal is to create positive impacts for the economy, society, and culture, as to well as create a sustainable tourism. During our internship at the department of tourism, we have made a tour program for 3 OTOP villages in the central region of Thailand in accordance with the government’s policy to encourage tourism in the community. The tour program for 3 OTOP villages in the central region of Thailand was created to promote and attract tourists who are interested in the community-based tourism. The program introduces new travel routes in the central region of Thailand where visitors can learn and have experience from the way or local people. It also enables people in the local community to earn extra income, increases the potential for the community to accommodate more tourists who are nterested in community tourism, as well as encouraging the local community to find out about what makes them unique, for example, the tourism sights, local products, and local activities. These things should encourage more tourism incoming in the community, as the tourists will have a warm and impressive experience, feeling like they are part of the local community. The tour program for 3 OTOP villages in the central region of Thailand consists of the following 3 villages: 1) Benjarong village Donkaidee, Samutsakhon province, 2) Ban Saladin village, Nakhon Pathom province, and 3) Koh Kred village, Nonthaburi province. The tour program can also be used as baseline for future improvements.

Keywords: Community Tourism / Ecotourism / OTOP / OTOP village
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[fruitful_tab title=”18. The attitude of consumers when ordering pizza and home delivery” ]

Abstract

          This is a research project on the subject of “ The attitude of consumers when ordering pizzas and home delivery” of The Pizza Company, Salaya branch. The purpose of this research was to study the attitude and satisfaction of consumers who order pizzas from the Salaya branch, and to study the consumer’s satisfaction of the service, which can be used for improvements in the services. The sample used for study are 100 consumers from The Pizza Company, Salaya branch. Accidental sampling method was used, and questionnaires were used to collect the data. The data was analyzed as percentage and means. The study showed that most consumers are male students, aged between 20-24 years, with the income 20,001-30,000 Bahts, The most favorite pizza base is “pan” base which is thick and soft. The service frequency in once a month, and usually order with friends or colleagues. The reason for buying is ordering is when they have the cravings, and the home delivery sevice is used via phone ordering. Furthermore, the reseachers found that the consumers are highly satisfied with theservice. The staff are in a clean and tidy uniform, and the staff charge them the right amount for the transaction. The next high satisfaction is because the staff are friendly, polite, and accommodating. They take order very quickly and are enthusiastic about their job. There’s a high satisfaction with the food is correctly delivered and at the right time, the pizzas and appetizers are tasty, and the menu has a good variety. The highest satisfaction is for the service chalnel, as the phone number 1112 is easy to remember, followed by the phone number 1112 is easy to remember, followed by the time of 10:00am to 10:00pm being the most apprapriatete time to order home delivery pizzas.
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[fruitful_tab title=”19. Applying focus group for knowledge management in hotel sector” ]

Abstract

          Since HR Department is responsible for recruiting trainees to all department, particularly Event Department, the training and information provided to students is very important. This is to allow students to understand and to conform to the rules set by the hotel. To enhance the effectiveness of daily work flow of trainees, this study applies focus group as a research technique to gather all information and knowledge from staff with in HR department and to receive information that trainees would like to know prior to their proceed the daily working routine. The knowledge management is also applied before analyzing data and synthesizing into work manual.

Keyword: Practical guide/ Focus group/ Manual’s usages
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[fruitful_tab title=”20. Explorer to the land of the North Korea” ]

Abstract

          Holiday Vacation Center Co.,ltd. is the tour company which design the plan for international trip in european countries and the route of the trips that people took interest in the most are German, Czech, Austria, Hungary etc, and when the organiser went for training that made the organiser and the staff got the interest in organise the new route for selling further. Project about Explorer to the land of the North Korea with the point of studying of the process of traveling route in the North Korea.Finding various important location such as the gate of Piangyang, Man Su Dae Monument and near by location to organise the route trip for the company. and for making the new route the company does the study by asking the staff, also internet study, Paper study and previously done study such as study of planning the route for the tourist such as from the Middle-East and study of malaysian tourist in Thailand. The study bring the fact that North Korea trip for 5 nights 3 days and there are various sight seeing location in North Korea. The outstanding one in which is comfortable to travel. another and will further make more development in future for those tourist which have interest in traveling in North Korea.
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[fruitful_tab title=”21. Thai Tourists’ Attitude Toward Service Quality of Tour Operator In Europe Route” ]

Abstract

          Research The attitude of tourists to Thailand with the services of travel agencies in the European Case Study of One World Tours & Travel aims 1) to survey attitudes. Of tourists from Thailand to serve the company’s European Route 2) to identify problems and weaknesses in the business to improve the quality of service of One World Tours & Travel Better 3) to establish a good image. and 4) to study at. To the management and use of data for decision making in marketing strategies to create business opportunities that are unparalleled in the business of organizing tours Thailand (is helpful). One World Tours & Travel Ltd. does business. Travel within the country And overseas turnkey services including organizing tours over the weekend. Holiday season And holidays Service organized tour groups, seminars and field trips to see the government agencies and private service Reservation domestically. And abroad In addition to flights, both domestic and foreign. The findings showed that The overall attitude of the tourists that Thailand has to offer its services on the World Tour & Travel at a good level. Be accepted And be aware of the services provided to each tourist itineraries. Its findings could be submitted to the Executive Order is to improve the service even further.

Keywords: A survey / Travel desk / quality of service
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[fruitful_tab title=”22. Guideline for problem solving of incentive tour management Case study of infinity tours planner co., ltd” ]

Abstract

          So Infinity Toru Planner Company is Tourist company That Kind of Out-Bound System (Bring propel from inside country to go to outside travel) and Domestic Tour (Bring propel from inside country go to another place inside country) but the main idea System of this company is Incentive Tour this is the employees in clients companies will go travel for their prices. So the clients can have decision On their need for trips example in term of travel plans in term of travel place date-time transportations hotels Restaurants and anything else. We have to make plans for the best and propopriate on clients. need, travel schedules and budgets. However Sometimes might have any problems with clients example communication between staff and clients, visa Problems. Bad weathers. hotels Problems. Restaurants booking and tickets booking. Integrin of tickets booking sometimes have any problem exam[le clients would like to sit in front row. clients would like to sit near window etc. and the last in Document. Floes problems in Accounting Department So this project have to study in case of planning process and problems solving However in this project have to present in problems solving in travel management in contractors group. So we can conclude inform like this 5 appointments.
1) Communication development.
2) Visa Details developments.
3) Travels program planning.
4) Ticket booking planning.
5) Documenting accounts.

Keywords: Communication/ Knowledge of Visa Document details/ Travel planning Suggestion/ Document folders management/ Solving Problems successful.
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[fruitful_tab title=”23. The Attitude of Thai Tourists to The Services of Tour Companies : a Case Study of Japan” ]

Abstract

          Siam Orchard Group Co., Ltd. has been operating since 2548 by tour business is registered with the Tourism Authority of Thailand. Various countries Tour Operators Licence No. 11/3401n, the company does business. Foreign tour and unified by a popular country. Japan. So it is a survey the attitude of Thai tourists to the services of tour companies : a case study of Japan, which surveyed by questionnaire in paper form, and then compile the summary. and Analysis The results of this research will be useful to the body of knowledge related to the travel agency. To explore the problems and weaknesses to improve service quality even further. Thai tourists come to the services of Siam Orchard Group Co., Ltd. Found that most female tourists in Thailand. Aged between 25-35 years. For the services of travel agencies abroad. Thai tourists attitudes and opinions. The General Information found that Thai tourists have satisfied most. The services of a driver and coach. The tour program found that Thai tourists have satisfied most. Details of the program. The hotel found that Thai tourists have satisfied most. Food and drink. The services of a tour guide found that Thai tourists have satisfied most. courtesy.

Kerwords: A survey / Travel desk / service
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[fruitful_tab title=”24. Snape McLaughlin dyed fabric ” ]

Abstract

          Thai Catering Department was constructed in 1960 and was one of Business Support Group of Companies Limited, managed with food manufactured for passengers both of flights inboard and outboard. The other company is service managed by the local business about food such as restaurant at international airport, Puff &Pie Bakery. The catering services both in and out. This project is about tie-dye, the purpose of this study was to take the old napkins by included with the identity in cultural from natural materials to apply with the old napkins. Then the entrepreneurs were interested in making tie-dye napkins, improved and find out the new tricks or design. The study aimed at the way to make the dining tables look beautiful and colorful for your party.Survey Satisfaction Snape McLaughlin dyed fabric.From all respondents 10 people, including the most usable. An average of 4.2 of 10 healthy people. Representing a 4.2 average number of 10 people using natural dyes. An average of 3.6 more boards lead 10 people to recycle. An average of 3.5 of 10 designs on cloth representing an average 2.4 minimum of 10 people, respectively.

Keywords : Napkin, Natural Color
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[fruitful_tab title=”25. Surat Thani – Kho Phangan – Koh Tao two days one night of Lover Travel Company Limited.” ]

Abstract

          Lover Travel Company Limited is a company that is constantly evolving as the business conducted medium is popular with tourists during his four years in the travel business, the company has accumulated experience in business management to improve. resolve to develop its potential in the management and service even better. The company has been divided into two application forms of tourism is are inbound and outbound operation also offers reservation such accommodation , Air ticket , . To facilitate the tourists. The boat tours are popular nowadays and the highest sales for the company. By the organizers to be treated in a cooperative education program at Lovers Travel Company Limited for a period of three months, the organizing committee is assigned to duty in the coordination. Which is responsible for coordination with customers. However, the organizers do realize the importance of a tour boat. And apply the knowledge gained from duty applications in tourism programs to meet the needs of the most discerning traveler. “Ferry line launch the route Surat Thani – Kho Phangan – Koh Tao two days one night of Lover Travel Company Limited.” The goal hand, a group working for the Company Lovers Travel Ltd to increase. Sales to companies in order to extend the tour boat has made the program more responsive to customer needs and feedback with customers have a variety of options to enhance decision-making and more. up And this program can help increase sales for Lovers Travel Company Limited as well.

Keywords: launch the route Surat Thani – Koh Phanhan – Koh Tao two days one night.
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[fruitful_tab title=”26. Naa-kee at Kham Chanod Forest in Udonthani – Nong Khai” ]

Abstract

S.S.Holiday(2003) Co.,Ltd. is domestic and outbound tour company. It has a wide range of services, such personal or group and to various destinations including seminar organizing, education, banquets and booking flights. With experience in operation for 13 years to get the trust of the people, companies and agencies, such as governments or privates. So the project is Naa-kee at Kham Chabod Forest of S.S.Holiday (2003) Co., Ltd. is the management of the tour route for Udonthani province and Nong Khai province. This project includes studied about the management of tour operation, search the information of tourism, writing distance table, contact with hotel, restaurant and tourist attraction. We arrange a tour 4 days-3 Nights and travel by van. The attractions are Kham Chanod forest, Baan Na Ka Market, Udon Thani City Pillar Shrine, Shrine grandparents Udon Thani, Wat Phosomphon, Udon Thani walking street, Wat Pa Phu Kon, Wat Pha Tak Suea, Sala Kaewku, Tha Sadej market and Wat Phi Chai. Tour program are available on the www.ssholiday2003.com and sell on 6,999 baht. It can help employees and students of cooperative education to prepare the presentation and sales. It can be developed to various and made more attractive for customers who are using the service and itinerary can sale for customers of S.S.holiday(2003) Co.,Ltd.

Keywords: Naa-kee at Kham Chanod Forest, Tour Program Udon Thani – Nong Khai

Title: Naa-kee at Kham Chanod Forest in Udonthani – Nong Khai
Author: Kanokpon Boonnak
Co-operative Education Preparation: Supattra Huabcharoen
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
Full Text
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[fruitful_tab title=”27. Expectation and Perception of Participants towards Young Pilots Camp: A Case Study of Chinese Youth” ]

Abstract

This project is to study about expectation and perception of participants towards Young Pilots Camp : A case study of Chinese youth. To gather information, the researcher distributed questionnaires to 21 Chinese youth and used descriptive statistic in relation to percentage, mean and standard deviation.
The result showed that 52.38% are women. The participants age between 11-15 are major respondents. The factor that the participants expect for is about the reliability towards staff of Thai Airways followed by personalized service. The perception of participants is highly based on the reliability towards staff of Thai Airways. Therefore, the expectation and perception of participants are coherent. In summary, this study could use for further development of Young Pilots Camp to support activities participated by foreigners.

Keyword : Expectation, Perception and Young Pilots Camp

Title: Expectation and Perception of Participants towards Young Pilots Camp: A Case Study of Chinese Youth
Author: Tanitta Tubtim
Co-operative Education Preparation: Dr.Nunthira Phukhaw
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 3/2016
Full Text
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[fruitful_tab title=”28. Factors Influencing The Decision Making of The Airasia Service for Domestic to Asean Routes” ]

Abstract

The objective of this research is to study the factors that affect the decisions of passengers who travel
with AirAsia airline from domestic route to Asean countries, and to compare the passengers’ satisfactions toward products, prices, sales channels, marketing promotions, stakeholders or staff, physical appearances and service processes. The sample group was Thai passengers who travelled domestically from January to April, 2017. The number of these passengers was 420. The questionnaires were used as the measures for collecting data. Statistics we used for analysis were percentage, mean and standard deviation. The t-test was used for comparing the opinions between male and female.
The results of the study showed that the factors that affected the decisions of passengers travelling with AirAsia airline from domestic route to Asean countries were all at high satisfaction levels. These factors were the product and service factor with the mean ( x ) at 3.88, the sales channel factor with the mean ( x ) at 3.83, the physical environment factor with the mean ( x ) at 3.83, the service process factor with the mean ( x ) at 3.82, the staff factor with the mean ( x ) at 3.80, the marketing promotion factor with the mean ( x ) at 3.78 and the price factor with the mean ( x ) at 3.77 respectively.
When we compared the factors affecting passengers who travelled with AirAsia airline from domestic
route to Asean countries between male and female, we found that there was no statistically significant difference at 0.05 level between the opinions of male and female toward the product and service factor, the sales channel factor, the staff factor and the service process factor. Moreover, in the price factor, there was no difference in opinions between male and female except the ticket price factor that was suitable for the services they received because the fares were different from the announcement. There was no difference between male and female opinions in the marketing promotion factor except the advertisement in media. There was no difference between male and female opinions in the physical environment factor except the opinions toward the check – in counters in the airport that were placed for easy notice; there was a statistically significant difference at 0.05 level.
The findings can be used as a guideline for the entrepreneurs in airline businesses for planning policies and strategies; furthermore, other enterprises or sectors can use the data for developing transportation and travel businesses to enrich service and travel business potential.

Key words: Factors, AirAsia, ASEAN

Title: Factors Influencing The Decision Making of The Airasia Service for Domestic to Asean Routes
Author: Bawornrut Saengjuntip, Warunya Jaiyen, Kanokwan Jirungkool, Erika katekaew
Co-operative Education Preparation: Krip jurakanit
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
Full Text
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[fruitful_tab title=”29. Study on Success Factors of Thai Lion Air Services” ]

Abstract

From the worker Cooperative Education in line with airline Lion Air Thailand on January 5, 2560 – April 28, 2560 for 4 months. Was assigned to work in the department Passengers ground service in the Check- In, Gate and Lost. In practice it is found. The service is extremely important to the satisfaction of passengers using the service because it is closer to the front passengers directly. Passengers can make an impression or not Depending on the situation encountered. Creating the impression that Passengers will be satisfied and wanting to come back for more the next time. The results of the inquiry passengers using the services of the airline Lion Air Thailand by conducting questionnaires about ” Questionnaire on corporate image and customer satisfaction in the service airline Lion Air Thailand (Thai Lion Air)”.

The results were as follows:

Users airline Thai Lion Air agreed in the image of the airline Thai Lion Air is divided into : 1Thai Lion Air is an airline that has a high price, And moderate 2) Thai Lion Air has a high safety standards, the image of the airline, In the level of agree. 3) Thai Lion Air is the airline of Thailand to Thailand, In the level of agree. 4) Thai Lion Air has social activities to continue, In the level of agree. 5) Thai Lion Air flight number and schedule appropriate, In the level of agree. 6) Thai Lion Air has a flight range of services at a fixed time schedule, In the level of agree. 7) Thai Lion Air has served quickly. Steps to take appropriate services, In the level of agree. 8) Thai Lion Air ground staff with courtesy and a great personality, In the level of agree. 9)Ground staff provide services to active, energetic and willing to serve, In the level of agree. 10) Ground staff provide a professional. In the level of agree. 11) Ground staff provide service Warmly, friendly and easily accessible, In the level of agree. 12 ) Ground staff are polite and cheerful, In the level of agree. 13) Ground staff treat all passengers equally, In the level of agree.

In addition, The study demographic Found that most of the passengers who use the service are more female than male. In the age range 31-40 years, mostly in graduate courses. And a professional staff of NGOs which most of the passengers using the airline Thai Lion Air to travel, to travel in one year, the average passenger service airline Thai Lion Air, compared with other airlines. Thai Airways Thai Lion Air passenger services on average 2- 5 times per year, the most important factor affecting the decision of passengers using the services of the airline Thai Lion Air is the list of promotions. Thai Lion Air airline passengers and 79 percent would recommend it to

Title: Study on Success Factors of Thai Lion Air Services
Author: Pornrawin Sukklad
Co-operative Education Preparation: Pattaraporn Jiramahapoka
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
Full Text
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[fruitful_tab title=”30. Study on Prevention of Delayed Flights of Thai Viet Jet Air” ]

Abstract

Thailand Viet Jet Air Joint- Stock Co., Ltd. is the first private airline in Vietnam licensed to fly both domestic and international. It is also a low- cost carrier that has been very popular in Vietnam and in the region as well.

The ground service activities occurred during a break between flights is a major cause of delays to flights. The delay creates resentment for passengers. This also impacts on the operations of the airline. Therefore, this report has studied the causes of the delay by analyzing various theories, including the theory of delay and flight schedule. The study and finds the real cause of the delay. It further proposes the solution. The study finds out that the delays is up to 92.88 percent of all flights studied. The study divided nature of the occurred delays into categories according to the code delays of the International Air Transport Association. The code delays should be fixed to determine the exact cause which can be summarized into five factors. These factors are the human factor, tools and machines, materials and equipment, operational processes and environmental factors. Finally, this project is to contribute to finding solutions to solve the cause of the delay occurred and to identify those who are responsible for in order to provide clarity and effectiveness in resolving the delays occurred.

Keyword : Delay, Delayed flights, Thai Viet Jet Air.

Title: Study on Prevention of Delayed Flights of Thai Viet Jet Air
Author: Natthachai Russameedara
Co-operative Education Preparation: Pattaraporn Jiramahapoka
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
Full Text
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[fruitful_tab title=”31. Code Share Flight of Thai Airways” ]

Abstract

Thai Airways International Public Company Limited is the National Airline that operates both domestic and international flights. The company expects for cooperation with alliances for code share agreement. This agreement is to co – operate code share flight in order to Connect destinations.
According to this cooperative project, it is found that customers do not understand, lack of knowledge and lack of access to information about code share flight. This project is to assit customers to have greater understanding when they travel by code share flight.

Keywords: code share flight, airline and customer service

Title: Code Share Flight of Thai Airways
Author: Kwanruetai Janyadee
Co-operative Education Preparation: Dr.Nantira phukhaw
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
Full Text
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[fruitful_tab title=”32. Promoting tourism, coastal communities of a stump. Area through Facebook Page” ]

Abstract

Research on survey research. Aims to promote ecotourism sea coast community’s exceptional stump House (uncle), bangkuntien, Bangkok. In order to manage the development of ecotourism cooperative relations with the guidelines. Educating and enhancing eco-tourists to the great quality and has a number of eco-tourism is increasingly in the future.
The population and sample of this research. The villagers Entrepreneurship in the Community Community leaders take the form of survey research by interviewing people in the community and community leaders. Highlights and key activities for secondary activities. Storage life of the community And crawled down through the promotion of tourism through Facebook Page community a stump tools used in the research is to collect data and interview about finding information in order to promote eco-tourism of the villagers of thousands. Stump Area To make known to the tourists even more. It also helped promote the careers of local revenues. Quality of life improved And foster eco-tourism for sustainable tourism in the future.

Keywords: PRESS / tourist coastal communities of a stump / Facebook Page.

Title: Promoting tourism, coastal communities of a stump. Area through Facebook Page
Author: Thitimaporn Jonguaiporn, Karnjanarat Yingsawas
Co-operative Education Preparation: Supattra Huabjaroen
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
Full Text
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[fruitful_tab title=”33. Viral Marketing by Digital Channel” ]

Abstract

Sun Smile Holidays and Travel Co., Ltd. is the leading and well known Tour Operator focusing on
outbound travel. The company is awarded by Tourism Authority of Thailand as tour operator that provides many types of tour services such as group tour, incentive tour, private tour, company and government, as well as oversea and educational trip.
There are many services available for travelers such as reservation for air tickets, hotel and accommodation, travel package, land operator services. For the past 15 years, the company has been focusing on providing good quality of service value with ultimate experiences for outbound destinations such as Japan, Korea China, Hong Kong, Taiwan, Europe, Russia, America, Vietnam, and Myanmar. The company also has strong partnership with the major airlines such as Thai Airways, Air Asia, JAL, ANA, Korean Air, United Airlines, Eva, China Airlines, China Eastern, KLM, Lufthansa, Qartar and Emirates. Sun Smiles provides worldwide airlines reservation system such as Amadeus, Galileo, and Abacus which guarantees quick and correct flight confirmation for all travelers and this can generate 100% of customer
satisfaction.
In order to promote greater effective reputation for increasing overall sales volume, this project has been initiated. This project is to support and extend company’s marketing strategy via on-line and digital media which is expected to increase market awareness and perception towards the brand by using less promotional cost. The VDO clip has been created in order to share via social media in a form of viral marketing.
The result of this project (Viral Marketing) shows that the viral marketing via social media such as facebook and youtube can effectively increase brand awareness towards positive image and boost sales volume for the company. This is because the VDO has been massively shared by internet and facebook
users. This stimulates new travel demand and eventually encourages more customers to join Sun Smiles Travel.

Keywords: Viral Marketing

Title: Viral Marketing by Digital Channel
Author: Supawan Chompoohom
Co-operative Education Preparation: Nantira Pookaw
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
Full Text
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[fruitful_tab title=”34. Factors Affecting Positive and Negative Impacts of Service Provided by Ticketing Agents : A Case Study of Thai Airways International Public Company Limited” ]

Abstract

Thai Airways International Public Company Limited (THAI) is a company providing comprehensive air transport. It is promoted as a company that complies both service quality and guarantee for customer satisfaction. Sales Management Provide Department or BKKAD is a department that plans, manages and launches both policy and practice to boost sales volume in relation to sales and marketing domestically and internationally.
Research in this Survey and interview data were collected by semi-structured. (Semi-structured interview) using a mobile device to record audio. So essentially, research base in the data analysis. To study aimed to find out the pros and cons of customer service. This report is for information interviewing two parties. Thai Airways International Public Company Limited (THAI) and Ticket Sales Agent
The research found that officers Thai Airways International Public Company Limited (THAI) the advantages found Ticket agents receive compensation. Commission fee. Reach customers in the province. Can select a channel by itself. The disadvantage is found THAI ticket prices, higher ticket prices of competitors. The rival airlines Low Cost. The officers Ticketing Agent the advantages found Ticket agents receive compensation. Commission fee And have the option to its customers more than one option. Ticket prices are cheaper Airways website plus a margin and fight with the web page. Reach customers in the province. The disadvantage is found Agent trouble ticket is Thai Airways International Public Company Limited (THAI) undercut ticket agents and sells tickets cheaper than the offer. Get rewards in terms of reduced commissions.

Keywords: Customer Service (Customer Service) / Agent (Agency) / Marketing Mix 8P’s / Service Quality (Service Quality) / Royalty Fee (Royalty Fee)

Title: Factors Affecting Positive and Negative Impacts of Service Provided by Ticketing Agents : A Case Study of Thai Airways International Public Company Limited
Author: Lukkana Intafa
Co-operative Education Preparation: Nantira Pookaw
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
Full Text
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[fruitful_tab title=”35. Promotion of Flower Tour in Europe” ]

Abstract

This research aims to gain a better understanding of “Promotion of Flower Tour in Europe” by identifying weaknesses and reasons why the tour package performed poorly in terms of sales. 1) To study tourist information on the flower route. 2) To study the marketing promotion issues of the flower tour. 3) To study the opinions of Thai tourists on the flower tour. 4) To develop marketing for flower tour. This study and collected data from Funny Holiday Trip Co., Ltd. and tourists who are interested in Flower Tour. This is Qualitative Research and using In- Depth Interview (IDI). Results of the study were collected from 18 participants. Since the author of the report performed the duties as an interns at Funny Holiday Trip Co., Ltd. problems of this tour, which sold less than other tours were identified. Having collected information and interviewed subjects for results and developed Promotion of Flower Tour in Europe. Implementing a marketing strategy (8 P’s Strategy) with a mixture of marketing included consist of 1) Product Strategy 2) Price Strategy 3) Place Strategy 4 )Promotion Strategy 5) Packaging Strategy 6) Personal Strategy 7) Public Relation Strategy 8) Power Strategy.
The results showed the product have to change the itinerary for increased sales and meet demand of the customer as much as possible. Product strategy must be consistent with price strategy and quality. If we adjust the suitability of the tour both in terms of location and price, it will be more reliable. The promotion strategy (Promotion Strategy) should have something special for the customer, for example including the famous local food to make tour more interesting. It also helps companies reduce cost.

Keywords: Flower Tour

Title: Promotion of Flower Tour in Europe
Author: Siwaporn Sutprasert, Kewarin Sakulpoolkitti
Co-operative Education Preparation: Prenpree Poosirikoolrat
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
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[fruitful_tab title=”36. Scandinavian aurora travel project” ]

Abstract

Scandinavian aurora travel project has by the purpose to study the step of organizing tours in foreign countries problems and obstacles in the preparation of foreign tours in order to reduce the cost, make a profit and make an alternative to the company which organized tours in foreign countries for making programs that are interesting and diverse different from other programs. It has many forms of tourism for example natural attractions, Waterfall attractions, Ecotourism Historical sites and arts tourism attractions. The journey was organized as well as each tourist attraction is systematically connected, not backward, to reduce the cost of time and make the tour smooth.
The study indicated that the program is Scandinavia takes time to travel a long time to 12 days 9 nights. The trip to 4 countries, namely Sweden, Finland, Iceland and Norway, respectively. The cross- country trip will be used to travel by plane and boat. In the Scandinavia, it is a country with a contiguous border which makes traveling across the country is not difficult which is required to ticket the plane before the travel to foreign country. After that, making the tour and flight program consistency and comfortable travel, no hasty. each day there are restaurants and the accommodation, close to the next day attractions, which helps in saving time on travel.
This project has collected the details of Tour of Scandinavia. It is helpful to develop the program, reduce costs and generate profits as an alternative to the company and new alternative to the company to make foreign tours.

Keywords : Aurora, Scandinavia

Title: Scandinavian aurora travel project
Author: Pisit Lerdkesornpattanakul
Co-operative Education Preparation: Yuwarin Sripan
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
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[fruitful_tab title=”37. The use of mobile application for seat booking” ]

Abstract

After You Company Limited is a dessert shop and drinks. The business started more than 10 years ago, starting with the ideas and dreams of young people who want to open their own candy store. Mr. Kulpat Kanokwatanawan or Khun Me and the state of competition in business in the year. The company has served products and services. It is designed to meet the needs of the market. The business is characterized by the service both the public and private sectors. It is important for the researcher to apply the application in the reservation to reduce the length of time that customers wait in the store.
The application form for this booking is intended to make it easier for consumers to apply. There are 3 applications for booking. The satisfaction questionnaire on the application model was used for the reservation of 20 seats. The results showed that all consumers were satisfied with the application of Application used for reservation is very high, accounting for 3.6 percent.

Keywords : Booking/ Applications

Title: The use of mobile application for seat booking
Author: Teerarat Vongsuntorn
Co-operative Education Preparation: Pattraporn Jiramahapoka
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
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[fruitful_tab title=”38. The Development of US Visa Application Guideline” ]

Abstract

The Development of US Visa Application Guideline is aimed to examine the procedure of US Visa Application , to study problem and obstacle in US Visa Application and to propose US Visa Application Guideline. Whatever the purpose of travelling to US, tourist must prepare document and evidence correctly and completely because US Embassy is very strict for information checks.
Results reveal that rejects of US Visa Application were caused by both customers and employees of Brawn Travel Mart Company Limited in relation to the lack of knowledge and understanding in filling the data in the visa application form due to cumbersome procedure. If the application is not filled in correctly, This will be a waste of time and expense as US visa application fee is high.
This project offers information about guidelines to resolve the obstacles and problems in applying for a visa and reduce mistakes occurred during the procedure. The positive impacts is to speed up the efficiency of work for employees and give confidence to the organization.

Keyword: US Visa Application

Title: The Development of US Visa Application Guideline
Author: Nichakorn Wongtaweesub, Arisara Rujichaiyawat
Co-operative Education Preparation: Prempree Poosirikoolrat
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
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[fruitful_tab title=”39. Adjust Compendium In The Room & Tourist Attraction Board Information” ]

Abstract

Park Village Rama 2 is a serviced hotel apartment and Lifestyle Center. In this operation student was assign to perform the work of the front desk and guest service assistant position providing hospitality and service to guests. Guests are required to know what the hotel has to offer and what facilities are available therefore information needs to be provided to customers who come to stay. In the room there will be a collection of information for customers to read about the hotel services it’s hard for guests to read too much content the deterioration of the book. It solved the problem by replacing the new compendium layout a welcome letter instead access and understand the services of the hotel easier and make board recommend tourist information near and convenient.

Keywords : Compendium/ Welcome letter/ Recommend tourist information

Title: Adjust Compendium In The Room & Tourist Attraction Board Information
Author: Napaparn samaksaman
Co-operative Education Preparation: Chanchai Pakinkij
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
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[fruitful_tab title=”40. Travelling to Save The Seas of Activities Project to Promote Ecotourism” ]

Abstract

Presentation of this project. Presented to Tourism Authority of Thailand. Its purpose is to promote eco-tourism, which means responsible tourism in endemic and ecologically-endangered natural resources. There will be a shared learning process of those involved. Under local environmental and tourism management, the focus is on a conscious effort to sustain a sustainable ecosystem. It also invites Thai and foreign tourists to take part in the conservation of the environment and marine resources at Koh Mun nai Island, Rayong.
Koh Mun nai Island in Rayong is home to the East Coast and Coastal Resources Research Center. By the Department of Marine and Coastal Resources. It has an area of about 131 acres, which is in it. As a vestibule Of Queen Sirikit Queen’s He was given the space to set up a marine turtle conservation project. Therefore, the team has proposed the establishment of the “Travelling To Save The Seas” project to promote eco-tourism on 7 April 2018 at Koh Mun nai Island, Rayong. Will be both Thai tourists and foreigners who are interested in the subject of ecotourism. And have a passion for marine attractions. The attendance is. There will be 150 tickets for sale to those who are interested in participating in the activities. ” Travelling To Save The Seas ” is a variety of activities for tourists to do the same as planting coral. And release turtles. Both of these activities. Tourists will be part of the restoration and conservation of marine resources to be more abundant. It also promotes eco-tourism for efficient and sustainable tourism in the future.

Keywords: Tourism / Travelling To Save The Seas / Ecotourism / Koh Mun Nai Island, Rayong

Title: Travelling to Save The Seas of Activities Project to Promote Ecotourism
Author: Sirinya Kertrasri, Piboonthep Rittiplaeng
Co-operative Education Preparation: Chanchai Prakinkij
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
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[fruitful_tab title=”41. The Development of Service Quality of Association of Thai Travel Agents (Atta)” ]

Abstract

This study examines the satisfaction of the quality of service provided by The Association of Thai
Travel Agents (ATTA). Nowadays, tourism is very important especially the tour operators, which are an integral part of the whole tourism industry. As a result new tour operators are interested in applying for membership with the Thai Travel Association. The purpose is to study the three members’ satisfaction on the Thai tourism industry and to improve the service quality of the Thai Tourism Association to enhance Thai business associations. Travel is more effective in providing better service and quality. Recommendations from Thai Travel Association members. The Association of Thai Travel Agents (ATTA) is a trade association that provides tourism services. The researcher intends to study the satisfaction of the members in the service of The Association of Thai Travel Agents (ATTA) by analyzing the needs and satisfaction of members. It is found that member relations department takes care of member documents and subscriptions through education, plan and development of service quality under the Association. It tries to increase and develop all the service in our organization to fulfill the customer need at Suvarnabhumi International Airport And Don Mueang International Airport. Including the Surawong Headquarters Relation Department.

Keywords: The Association of Thai Travel Agents, Satisfaction of Service Quality of The Association of Thai Travel Agents (ATTA).

Title: The Development of Service Quality of Association of Thai Travel Agents (Atta)
Author: Wanissara Krukratok
Co-operative Education Preparation: Chanchai Prakinkij
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
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[fruitful_tab title=”42. Kanchanaburi Pilok – Thong Pha Phum National Park – Hin Dat Hot Spring” ]

Abstract

Company Lovers Travel Ltd. is a company that is constantly evolving as the business conducted medium is popular with tourists throughout the period of 4 years in the travel business,
the company has accumulated experience in business management to improve. resolve to develop its potential in the management and service even better. The company is divided into two forms of travel program is travel within the country and abroad. In addition, the company provides booking. Book a guided bus tour boat organized group tours and group visits. To facilitate the tourists. The boat is very popular nowadays and the highest sales for the company.
Working in cooperative education program at Lovers Travel Company Limited for a period of four months, which was commissioned in the tour in general, I have contact information for customers to book a boat dinner cruise the river. Prepare for Tour Edit and update the information on its website. The worker A tour group at the airport. The organizers do realize the importance of increasing the attraction of the new. The proposed project is a ” Pilok Kanchanaburi – Thong Pha Phum – Hin Dat Hot Spring”
The results of this report can be applied to further develop and create new costomers.

Keywords: Kanchanaburi Pilok / Thong Pha Phum / hot paving stones.

Title: Kanchanaburi Pilok – Thong Pha Phum National Park – Hin Dat Hot Spring
Author: Tarida Neatsavang
Co-operative Education Preparation: Chanchai Pakinkij
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
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[fruitful_tab title=”43. Middle of Asia (Uzbekistan Turkmenistan Kazakhstan)” ]

Abstract

Go-Together Travel Company is a package tour provider offering services such as plane ticketing, other travel ticketing, hotel accommodation bookings, visa application and other travel services. Go-Together Travel Company have package tours to various destinations in Eurasia, Africa and the Middle East. It has a large customer base of loyal repeat travelers that have grown weary of the same destinations in Europe, which has also become less attractive due to the increase in terrorist activity, these customers are looking for new and exciting locations with diverse cultures, unique architecture and exotic cuisines.
During my time working as an intern for the company. I was assigned to do a comprehensive detailed travel itinerary for a tour of Uzbekistan, Turkmenistan and Kazakhstan as the company had tours to these destinations. We created the multi-country tour independently of the work we carried out for the company and presented this to the management team for their consideration.
The team informed us that our proposed tour was of interest to the company and that they would include our tour as a package which they felt would be of great interest to their customers.

Keywords : Middle of Asia / Uzbekistan / Turkmenistan / Kazakhstan

Title: Middle of Asia (Uzbekistan Turkmenistan Kazakhstan)
Author: Aunchidtha Srito, Marisa Intornsuwan
Co-operative Education Preparation: Chanchai Prakinkij
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 3/2016
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[fruitful_tab title=”44. Open new route with Thaksinarath’s train to the lake of Songkhla.” ]

Abstract

The project titled “New Route to Songkhla Lake by Taksinarat Railway” was created by the cooperation of the author and A.P. Tour Company. The objective of this project was to study information of tourism routes by Taksinarat Railway, tourist attractions in Phatthalung-Songkhla route in order to organize a new tour program for increasing the company’s revenue.
The results of cooperation between the author and A.P. Tour Company in studying theories related to tourism, tour programing, tourist behaviors, local railways and Taksinarat Railway showed as follows. The 4 days 3 nights tour program of Bangkok-Phatthalung-Songkhla route was organized by Taksinarat Railway with the following tourist attractions: in Phatthalung province, the tour program covers Phra Phutthanirokhantarai Chaiwat Chaturathit, Wat Khuha Sawan, Talae Noi, Longkang Nhanmoddang, Wang Chao Mueng Phatthalung, Khao Chaison Hot Spring & Cold Stream and in Songkhla province, the tour program covers Klong Hae Floating Market, Kim Yong Market, Santisuk Market, Songkhla City Pillar Shrine, Gong Wu Shrine, Hub Ho Hin Rice Mill, Baan Nakhon Nai Museum, and Wat Lampho. The price of this tour program is 9,900 baht/person. This price includes entrance fee of tourist attractions, transport charge, standard accommodations, all quality meals, assistant guide charge, and travel insurance.

Keywords: Taksinarat Railway, Phatthalung, Songkhla, tour program

Title: Open new route with Thaksinarath’s train to the lake of Songkhla.
Author: Darunpob Intornsuwan
Co-operative Education Preparation: Supatta Hobjaroen
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 3/2016
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[fruitful_tab title=”45. The Deverlopment of Germany Tourist Visa Application Guideline : Case Study from Visa Staff of One world tour & travel co., ltd” ]

Abstract

The project named “The Development of Germany Tourist Visa Application Guideline on Case Study from Visa Staff of Oneworld Tour & Travel Co. Ltd.” aims for understanding the procedure of Germany Tourist Visa Application and proposes directions to develop the procedure in applying Germany Tourist Visa. For visa application, Various documents are required while new staff lacks of knowledge about the complicated procedure of visa application. When the document is wrongly done, Time and cost are wasted. This is based on high cost of visa application fee which is 60 Euro.
This project had been collected various directions for development of Germany Tourist Visa Application and information required, Including procedure of Germany Tourist Visa Application, Vocabulary. This is to increase the effectiveness of visa application procedure.

Keywords : Germany Tourist Visa Application

Title: The Deverlopment of Germany Tourist Visa Application Guideline : Case Study from Visa Staff of One world tour & travel co., ltd
Author: Wisarut Meunsa
Co-operative Education Preparation: Supatra Houpcharoen
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 3/2016
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[fruitful_tab title=”46. Tourist’s satisfation towards street food on Khaowsan road of Bangkok” ]

Abstract

The study of satisfaction of foreigner tourists toward the street food in khaosan road Bangkok. The objectives are : 1.To study about foreigner tourists toward on street food in khaosan road. 2. To compare satisfaction of foreigner tourists about street food of merchants in Khaosan road, classify from population. The CNN poll international news of united states of America had surveyed 23 cities around the world about the best city of street food and Bangkok of Thailand won the poll for 2 years. The researcher interested to study about the satisfaction of tourists toward on street food for improve the tourism industry of Bangkok.
The study found that most of the foreigner tourists satisfied the street food in the street food in this area is convenience to buy. This area has many varieties of food and The merchants are nice. So this result is good for food travelling.

Keywords : satisfaction/Street food/Khaosan road

Title: Tourist’s satisfation towards street food on Khaowsan road of Bangkok
Author: Wiwantanee Tongsuk
Co-operative Education Preparation: Pattara Jiramahapoka
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 2/2016
Full Text
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[fruitful_tab title=”47. Increase the sales channel of Montre Travel and Transport Service through Facebook as one of the digital marketing” ]

Abstract

This project aims to increase the sales channel of Montre Travel and Transport Service through Facebook, as one of the digital marketing at Montre Travel and Transport Service’s Facebook Page. This includes an increase the number of people who get access to the page for Montre Travel and Transport Service as the page has never been updated for a long time in order not to lose any selling opportunity. The authors therefore created this project and compared the page before and after improvement. The sale volume of Montre Travel and Transport Service between August 2016 and August 2017 were compared as well.
The study found that the improvement of the company’s Facebook page was satisfied with an increase of 1,475 visitors from 314 and sales in August 2017 to 187,250.25 compared with August 2016 with net profit of 170,000 baht.

Keywords: Increasing sales channels through digital marketing, Facebook channels

Title: Increase the sales channel of Montre Travel and Transport Service through Facebook as one of the digital marketing
Author: Lalita Lunthaisong, Kullyanuch Thongfueng
Co-operative Education Preparation: Supattra Huabjaroen
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 3/2016
Full Text
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[fruitful_tab title=”48. Incentive Travel of New Lucky Tour (Thailand) Co.,Ltd on Special Route : Andaman Sea – Gulf of Thailand – Asean” ]

Abstract

New Lucky Tour (Thailand) Co., Ltd. is a professional organizer of Incentive Travel and has been operating on the tour for over 15 years. The company has earned the trust and satisfaction of lots of customers especially young customers from factories. The company will focus on providing services primarily by arranging the tour program to reward employees. The company provides attentive services covering services related to hotels, restaurants, vehicles for travel, and welcome with a smile including the response to the needs of customers. As these results, the company is able to attract the attention of factory workers. The central and the East routes are mainly used in the tour program of New Lucky Tour (Thailand) Co., Ltd.
The authors have developed the concept of travel program for the special route : Andaman – Gulf of Thailand – ASEAN. The incentive travel program in new routes can be used to sell and increase revenue for the organization, leading to greater new customers.

Keywords: Incentive travel program, Special route: Andaman – Gulf of Thailand – ASEAN

Title: Incentive Travel of New Lucky Tour (Thailand) Co.,Ltd on Special Route : Andaman Sea – Gulf of Thailand – Asean
Author: Nuttaraporn Mousebumrung, Montira Yunbuaban, Woralux Kuncharo, Wanchai Kuyraksa, Sirunya Jongprasertying
Co-operative Education Preparation: Krip Jurakanit
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 3/2016
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[fruitful_tab title=”1. Porto Chino Csr Trip Project” ]

Abstract

The Porto Chino CSR Trip Program aims to establish a good relationship for the customers who have subscribed to the Facebook Fan page of the Porto Chino’s and www.portochino.com and to serves as the guidelines for the Company in the upcoming marketing events. The details regarding feedback from Porto Chino CSR Trip program are as follows; 439
likes have been given to the program from the Fanpage subscribers with 77 shares and 25 comments have been posted.
There are ten locations for the CSR Trip, which including; 1.Pantai Norasingh Learning Park; 2. Bamboo Embedded-Breakwaters and Coastal Natural Resources Rehabilitation Project;
3. The Red Bridge, Macchanu Shrine; 4. Klong Klone Mangrove Forest Preservation Center; 5. Mahachai Bay Mangrove Forest Nature Learning Center a.k.a. the 2nd Learning Facilitation and Mangrove Forest Natural Resources Improvement Center; 6. Don Hoi Kraeng, Samut Sakorn; 7. Mangrove Forest Bird Watching Area (Nature Preservation Club of Kok Kham); 8. Ta Chalom Fishermen Village; 9. Don Hoi Lord, Samut Songkhram and 10. Ban Bang Plub Conservation Tourism Center, Samut Songkhram. The results found that advantages of this program can create a good image of the Porto Chino, especially social and environmental responsibilities. Furthermore, the entrepreneurs can apply this trip as an efficient way for creating activities to
promote marketing campaigm in the future.

Keywords: Porto Chino / CSR / CRM

Title: Porto Chino Csr Trip Project
Author: Boonyasak Buaban
Co-operative Education Preparation: Mr.Krip Jurakanit
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 1/2017
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[fruitful_tab title=”2. Using Websites to Expand The Foreign Individual Tourism Market of U Come Holiday Company Limited” ]

Abstract

The objective of this research is to study the behavior of tourists who decided to travel to Phuket.Moreover, this research aims to analyze Forien Individual tourist (FIT) market and expand the target market of UCOME HOLIDAY LIMITED by using website to expand FIT group and attract them to choose the company. Thisresearch uses a sample size of 200 people. It is divided into two groups. Both of them are a group of 50 Chinesetourists and another group comprise of 150 foreign tourists. The data was gathered by a questionnaire and analyzedby descriptive statistic including frequency distribution, percentage mean as well as standard deviation.
The results from the first sample group showed that most of Chinese tourists are female.The age of sample group is over 23 years old. All of them are graduated at least a bachelor degree.In addition, they do their own business like private companies. Moreover, they earn more than 30,000 baht per monthand come from Shanghai. Most of them visit Phuket for the first time and come with their family for 5-7 days. Theyknow about Phuket by website and compare 2-4 websites to choose the best one. In addition Chinese tourists mainlyfocus on the company’s credibility and image, fair price, travel safety and website reservation. The findings alsoexplored that another sample group is foreign tourists. Most of them are female. The age is over 30 years old andgraduated with master degree. However, most of them are currently studying and earning over 30,000 baht/month andcome from the United States. They visit Phuket for family vacation around 3-4 days. They know about Phuket by theirfriends. Nevertheless, they compare about 2-4 websites before decided to choose the best one. In addition the mostimportant factors to choose are tickets, fair price, travel safety and channel of distribution.

Keywords: website online, FOREIGN INDIVIDUAL TOURIST, U come holiday

Title: Using Websites to Expand The Foreign Individual Tourism Market of U Come Holiday Company Limited
Author: Thawatchai Saeloo
Co-operative Education Preparation: Mr.Krip Jurakanit
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 1/2017
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[fruitful_tab title=”3. Gen-Y Travel in Thailand by Sustainability” ]

Abstract

Nowadays, the tourism industry is one of the major driving factors in Thailand as it can generate a large amount of income for the country. Tourism business is highly attractive and interesting.
Tourist attractions have become valuable products; however, they are utilized and exploited. In 2018, Tourism Authority of Thailand (TAT) has tourism promoting plan under the slogan
“Amazing Thailand Tourism Year 2018”.
The project ” GEN-Y travel in Thailand by sustainability ” aims to investigate the TAT’s concept. The objective of this project was to conserve and promote sustainable tourism. The authors
initiated the creative ideas to develop this project to be in line with TAT vision by focusing on GEN-Y tourists aged during 1981-2000. Moreover, domestic and international tourists are invitedto jointly pay their attention to tourism resources. For example, local costumes, vegetarian foodconsumption, and CSR activities at Baan Phra Bat Huai Tom, Lamphun are promoted.It is found that GEN-Y tourists would be the part of the conservation and promotion ofsustainable tourism, to recognize the value of tourism resources. Besides, local people could earnextra income via tourism.

Keywords: GEN-Y / Tourism In Thailand/ Sustainable Style / Baan Phra Bat Huai Tom, Lamphun

Title: Gen-Y Travel in Thailand by Sustainability
Author: Ms.Nuengruethai Puansam, Ms.Sudarat KhumKhew, Ms.Vannakan Raksaphong
Co-operative Education Preparation: Wr.Chanchai Prakinkit
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 1/2017
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[fruitful_tab title=”4. Developing of Pearl Mobile Application for customer of Pearl Vacation Co., Ltd.” ]

Abstract

This study investigate Pearl Mobile Application development for serving the customer of PearlVacation Co.,Ltd. The objective ains to study basic information of all travel program of the company andoffer a new process for customer service to the company’s application. Anticipated benefit gain from thisresearch project to increase capabilities of service to employees and customers of the company to access theoutput information of Pearl Vacation Co.,Ltd. It is revealed that a large company offers the existingtravelprogram or arrange by customer requirements then forward to travel agent to offer the program and alsoservice providers (Land operation). This is one of the leading tour company where they are expertised andexperienced about tourism. Moreover, there are various distribution channels such as Social Medias (Facebook page, Line@) and websites but they cannot completely fulfill the customer requirements.

Keywords: Development, Mobile, Application, Service

Title: Developing of Pearl Mobile Application for customer of Pearl Vacation Co., Ltd.
Author: Ms.Manita Tangwutthiphalakorn, Ms.Areeya Rattanakun, Ms.Mayrin Chawueewattanasakun
Co-operative Education Preparation: Mr.Pattaraporn Jiramahapoka
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 1/2017
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[fruitful_tab title=”5. Organizing Private Tourism Program to Attract the Target Group for Brawn” ]

Abstract

Brawn Travel Mart Co., Ltd. is a travel agency providing the tourism services which include inbound and outbound tours, group tour, package tour, hotel , booking, restaurants, air tickets booking and visa application. Most of the customers consist of physicians and pharmaceutical companies, which are existing customers. Thus, the authors prepared the project titled “Organizing Private Tourism Program to Attract the Target Group for Brawn Travel Mart Co., Ltd.[Hong Kong Case Study]” The objectives of this project were to study behaviors and needs of customers who seek for private group tour and to obtain the private tour program to increase new customer groups to the company.
The results showed that customers of Brawn Travel Mart Co., Ltd. mostly were those with high purchasing power and need comfort. In this project, guidelines were developed to increase the customer groups for the company by applying technology to develop tour program to be more interesting, innovative, and modern.

Keywords : Private Tourism / Increasing Target Groups

Title: Organizing Private Tourism Program to Attract the Target Group for Brawn
Author: Miss Nuttida Northaw, Miss Kanitha Deepersertsak
Co-operative Education Preparation: Pattaraporn Jiramahapoka
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 1/2017
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[fruitful_tab title=”6. Nakhon Phanom and Bueng Kan-Isan land that everyone should visit” ]

Abstract

Tangmo Tour Co., Ltd. has operated the full-integrated tourism and related services including offering new services to the customers. The Company has emphasized on distinctly serving
the customers to make them feel valued by concerning the customers’ needs and maximum satisfaction. Firstly, the author decided to conduct the need analysis of the customers and it was
found that they request for new choices through air traveling during the New Year festival. Therefore, in order to increase the choices for customers when deciding to travel, the author
decided to study and explore the new routes in Nakhon Phanom and Bueng Kan provinces. Then, gather the data about tourist attractions, restaurants, and hotels in Nakhon Phanom and Bueng Kan and create a new tour program titled “Nakhon Phanom and Bueng Kan-Isan land that everyone should visit”. With this program, the customers will travel to various places within
3 days 2 nights such as Wat Phu Thok, Beung Khong Lhong, Kang A-hong, Hin Sam Wan, Prathat Tha U-thain, Lung Ho’s house, Pra That Phanom, Pra That Renu Nakhon, and Pra that Sri
Khun. This new developed tour program costs 11,900 baht and would be promoted through the Company’s site at www.Tangmotour.com to inform program’s details would like to travel in Isan (Northeast) trip and use the Company’s services.

Keywords: Nakhon Phanom-Bueng Kan/ Tour Program

Title: Nakhon Phanom and Bueng Kan-Isan land that everyone should visit
Author: Miss Khanwaraphat Somwang
Co-operative Education Preparation: Miss Supattra Huabcharoen
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 1/2017
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[fruitful_tab title=”7. Public Relations of Tourism on the Chao Phraya River in Bangkok by Express Boat via video with Co Van Kessel Bangkok Tour” ]

Abstract

Co van Kessel Bangkok Tours is a company that provides, bicycle tours to clients. It is widely known for 30 years by Mr. Co Van Kessel, who was from Netherland. The service of the company is the first bicycle tour in Thailand. The main purpose is to open the new travelexperience and take the fascinating lifestyle of the local Thai people to Travelers. We observed that travelers come to take the tour with Co Van Kessel Bangkok Tour has a trouble traveling from their places to our company due to traffic jam in Bangkok. Therefore, we provided more new route for traveling to the tourists through video public relations. The purpose of this study is promoting the tourists traveling by using by using Chao Phraya Express boat. And also serves as a promoting strategy for the company which the company is well known by the tourists than previous. We found that there are express boats, orange flag and blue flag in total 5 colors flag. They offer more service times than other colors flag. For the express boat orange flag and blue flag, they are open from morning until evening 06.00 am. – 07:00 pm. (Orange flag) 09.00 am – 06.40 pm. (Blue flag).

Keywords :Public Relations / Chao Phraya Express Boat / Video

Title: Public Relations of Tourism on the Chao Phraya River in Bangkok by Express Boat via video with Co Van Kessel Bangkok Tour
Author: Ms. Pichaya Bumrungphan, Mr. Tayakorn Laohasakulngam
Co-operative Education Preparation: Ms.Supattra Huabcharoen
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 1/2017
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Abstract

Philippine department of tourism work together with Philippine airlineshave planned an aggressive strategy plan. The target markets for this plan are businessman and young blood tourist. This plan includes a direct flight from Bangkok toCebu, the second biggest tourist destination of Philippines. Furthermore, they are planning to make Cebu as part of the ASEAN destination. Philippine’s tourism reveals that Philippine has become a popular tourist destination as shown by a continuous development and improvement of the tourism department. Philippine is one of the countries which compise of most natural resources for tourism especiallythe coast and island. Philippines is surrounded by to 7,641 islands. A large number of tourists came from many countries such as Korea, Japan, Europe and America. However, there are not many Thai tourists compared with other countries. Nevertheless, AEC group (ASEAN economic community) has shown an opportunity for investment and business. This will affect a number of tourists which expected to rise continuously. A newly direct flight from Bangkok to Cebu is one of the important business strategies to expand a connection for domestic flights. We found an opportunity to implement a tourist plan from Bangkok to Cebu for 4 days 2 nights. This trip will include popular tourist destinations which are Magellan’s cross, Basilica Minore del Santo nino, Oslob, Bunga, Blood Compact Shire and Chocolate hill. After all, A new direct flight will increase number of tourists by encourage people to come to Philippine.

Keywords :Philippine Airlines launches new route Fly to Bangkok – Cebu Philippines.

Title: Philippine Airlines launches new route Fly to Bangkok – Cebu Philippines
Author: Ms. Siriwan Sae-bae
Co-operative Education Preparation: Supattra Huabcharoen
Major: Tourism Studies
Bachelor degree: Liberal Arts
Semester / Academic Year: 1/2017
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Co-op Liberal Arts – Tourism Studies