Title: Sun Tzu’s Art of War Five Virtues Leadership and Innovation in Leveraging the efficiency of Chinese brand passenger-vehicle industry in China
Author: Yu Yan
Advisor: ดร.บุรินทร์ สันติสาส์น – Dr. Burin Santisarn, รศ. ดร.เฉลิมเกียรติ วงศ์วนิชทวี – Assoc. Prof. Dr. Chalermkiat Wongwanichtawee
Degree: ปรัชญาดุษฎีบัณฑิต สาขาวิชาการจัดการ – Doctor of Philosophy Program in Management
Major: ปร.ด. การจัดการ – Ph.D. in Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: Journal of Infrastructure, Policy and Development, Vol.8 Issue 15, 9913 (2024) Click
Abstract
This study investigates the influence of Sun Tzu’s Art of War Five Virtues Leadership on innovation and operational efficiency in the Chinese brand passenger vehicle industry. The research analyzes the role of innovation in improving industry efficiency. The study proposes strategies to leverage Five Virtues Leadership to enhance competitiveness and performance. Implementing a mixed-methods approach, the study prioritized quantitative research through a questionnaire survey, gaining qualitative insights from in-depth interviews. 495 valid questionnaires were analyzed, alongside interviews with fifteen key informants. The findings revealed: 1) Sun Tzu’s Art of War Five Virtues Leadership significantly impacts the efficiency of the Chinese brand passenger vehicle industry; 2. Five Virtues Leadership positively influences innovation; and 3. Innovation contributes significantly to enhancing industry efficiency.
Based on these results, the study offers practical recommendations for enterprises and policymakers to adopt the Five Virtues Leadership framework to strengthen the industry’s operational performance. Future research directions are also proposed to explore further the interplay between leadership, innovation, and industry efficiency.
Keywords: five virtues leadership, innovation, efficiency, Chinese brand passenger-vehicle industry
Sun Tzu’s Art of War Five Virtues Leadership and Innovation in Leveraging the efficiency of Chinese brand passenger-vehicle industry in China / –
6319200010 – Yu Yan 2567 (2024) Sun Tzu’s Art of War Five Virtues Leadership and Innovation in Leveraging the efficiency of Chinese brand passenger-vehicle industry in China วิทยานิพนธ์ (Thesis), Advisor: ดร.บุรินทร์ สันติสาส์น – Dr. Burin Santisarn, ปริญญาเอก (Doctorate Degree), บัณฑิตวิทยาลัย (Graduate School), ปรัชญาดุษฎีบัณฑิต สาขาวิชาการจัดการ – Doctor of Philosophy Program in Management, ปร.ด. การจัดการ – Ph.D. in Management, Bangkok: Siam University